Responsibilities:* Led the creative development and strategic direction for 4 key healthcare brands in Saudi Arabia: Rama clinics , Stars Smile Clinics, Al Shakreen Clinics, and Clarity Beauty Clinics.* Conducted comprehensive market research and analysis to understand target audiences, competitor landscapes, and evolving industry trends.* Developed and implemented cohesive brand strategies, ensuring consistent messaging, positioning, and visual identity across all channels.* Oversaw the creation of high-impact marketing campaigns, including:- Print and Digital advertising- Social media content development and management- Website design and user experience (UX) optimization- Public relations and media outreach- Managed a team of creative professionals, including copywriters, graphic designers, motion designers and multimedia designers providing guidance and ensuring top-quality deliverables.- Collaborated with account management and sales teams to translate brand strategies into actionable marketing plans and client presentations.- Monitored brand performance, tracked key metrics, and made data-driven adjustments to optimize campaigns and achieve brand goals.Achievements:* Increased brand awareness by 80% for all 4 brands through strategic marketing campaigns.* Achieved a 90% increase in website traffic and lead generation.* Successfully launched a new brand identity and messaging platform for clarity beauty clinics , resulting in a 100% improvement in brand perception and patient satisfaction.

Working as Creative Director for FUZE VISUAL responsible for:Leading the idea creation process of every major project and initiatives and elevating existing client's relationships through inspirational work and efficient processes that bring commercial results.This also includes:• Meeting with Art Directors and Strategy teams to discuss the client's requirements and core messages.• Brainstorming ideas and concepts for the visual and words with other members of the creative team.• Line manage a team of creatives comprised of copywriters, and art directors.• Ensuring that every project and its assets meet the quality standards, needs, and brief of the campaign.• Building an environment for the creative team to work in and overseeing their ideas and projects.• Taking responsibility for the creative philosophy and the standard of output.• Developing ideas for advertising or promotional campaigns.• Pitching concepts to clients.• Overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented.• Liaising with clients to keep them informed and to highlight any issues.• Understanding the commercial aspects of the agency or marketing department.• Hiring and managing the creative team.------------------------------------------ACHIEVEMENTS:------------------• Brand identity guideline for Tactful AI Digital Assistant (UK & Egypt)• Digital awareness campaign for Tactful AI Digital Assistant (UK & Egypt)• Brand identity guideline for APPROCKS (Egypt)• 360 Campaign for CASTLE LANDMARK (Egypt)• Brand identity guideline for EAST SIDE (Egypt)• Brand identity guideline for SEALS consulting (Dubai)• Digital awareness campaign for SEALS consulting (Dubai)• Global packaging design for HALWANI BROTHERS (Egypt)• AR Brochure design concept for L&V (Egypt)• Brand identity guideline for L&V (Egypt)• ARIBA north coast / Brand identity, naming, communication messages, and image.#ezzatelnajjar