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The lack of effective market research, blind production caused by the pressure of clothing inventory. Although China is the largest consumer of clothing, but China's clothing production and sales rate is not high, there is no effective market research, blind production caused by a large backlog of clothing, statistics show that even if China does not produce clothing for a year, the current inventory of enterprises is enough to sell on the market for a year. This situation is not caused by excess capacity alone, but the coexistence of many factors. (1) from the perspective of market demand. China's vast territory, the South and the North in the region, climate, the degree of economic development, cultural traditions, habits of life and many other aspects of a large difference, the majority of the people's demand for clothing consumption is diversified, and the entire clothing industry does not have a unified investigation of the characteristics of different market demand, research, take effective design, production program, which causes the enterprise can not produce their own clothing products accurately, the Targeted to different needs of the market to go.

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  香港大学

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