Felipe Paulino

Felipe Paulino Email and Phone Number

Marketing Specialist | Business Development | Market Intelligence | Market Strategy | Go to Market | Trade Marketing @ Kärcher
brazil
Felipe Paulino's Location
Jundiaí, São Paulo, Brazil, Brazil
About Felipe Paulino

Mechanical Engineer with an MBA in Marketing (USP/Esalq). Experience in marketing strategy, business development, market intelligence, B2B and B2C technical sales, operating in the automotive, industrial, construction, and agricultural markets. I also have expertise in areas such as marketing management, data analysis and Power BI, project management, and Six Sigma Green Belt, much of which I acquired during my time in the US and applied in companies like Eaton, Cummins, General Electric, and ICONIC Lubricants.Currently, Business Development Specialist at Kärcher Brazil, focused on the professional segment.

Felipe Paulino's Current Company Details
Kärcher

Kärcher

View
Marketing Specialist | Business Development | Market Intelligence | Market Strategy | Go to Market | Trade Marketing
brazil
Website:
karcher.com.br
Employees:
284
Felipe Paulino Work Experience Details
  • Kärcher
    Business Development Specialist
    Kärcher Jul 2024 - Present
    Vinhedo, São Paulo, Brasil
    Business Development Specialist for Latin America, focused on professional sales.
  • Eaton
    Senior Market Intelligence Analyst
    Eaton Apr 2023 - Jul 2024
    Valinhos, São Paulo, Brasil
    Focal point for truck and bus market intelligence at Eaton Mobility group. Built and implemented Power BI dashboards for data analysis, integrating market information, technical features, external data sources and internal sales reports. Structured new automotive transmission market share tracking. Constantly mapping regional truck & bus line-up. Developed materials for market segment analysis, forecast and business strategy support. Eaton’s profit plan development for transmissions, valves and… Show more Focal point for truck and bus market intelligence at Eaton Mobility group. Built and implemented Power BI dashboards for data analysis, integrating market information, technical features, external data sources and internal sales reports. Structured new automotive transmission market share tracking. Constantly mapping regional truck & bus line-up. Developed materials for market segment analysis, forecast and business strategy support. Eaton’s profit plan development for transmissions, valves and clutch business (short and long-term). Show less
  • Iconic Lubrificantes
    Business Strategy Advisor
    Iconic Lubrificantes Jan 2022 - Apr 2023
    Business strategy management for both Texaco® and Ipiranga® industrial & commercial lubricants, focused on national business-to-business (B2B) market. Managed product positioning, value proposition by segment based on customer needs and technical attributes, product launches and new projects implementation – including products aligned to Chevron USA strategy. Developed market and business viability analysis, sales projections and action plans to gain market share. Tracked sales KPIs, market… Show more Business strategy management for both Texaco® and Ipiranga® industrial & commercial lubricants, focused on national business-to-business (B2B) market. Managed product positioning, value proposition by segment based on customer needs and technical attributes, product launches and new projects implementation – including products aligned to Chevron USA strategy. Developed market and business viability analysis, sales projections and action plans to gain market share. Tracked sales KPIs, market trends, inputs from several departments (such as Sales, R&D and Marketing) and market share reports. Built dashboards for inside and outside data integration, using Power BI and business intelligence concepts. Led key projects, business presentations to high-level management and the 2023 marketing strategy development. Led the development of new Total Cost of Ownership app tool. Show less
  • Iconic Lubrificantes
    Go To Market Advisor
    Iconic Lubrificantes Jan 2021 - Jan 2022
    Rio De Janeiro
    Responsible for go to market strategy implementation. Managed projects and marketing deliverables for industrial & commercial lubricants sales team. Supported commercial team through the development of technical and market training, portfolio guides for industrial segments and technical marketing content. Implemented the use of MS SharePoint and develop a product catalog dashboard, using Power BI. Responsible for the 2022 industrial & commercial lubricants marketing strategy and brand… Show more Responsible for go to market strategy implementation. Managed projects and marketing deliverables for industrial & commercial lubricants sales team. Supported commercial team through the development of technical and market training, portfolio guides for industrial segments and technical marketing content. Implemented the use of MS SharePoint and develop a product catalog dashboard, using Power BI. Responsible for the 2022 industrial & commercial lubricants marketing strategy and brand positioning for both Texaco® and Ipiranga® brands. Show less
  • Cummins Distributor - Dcml
    Account Manager
    Cummins Distributor - Dcml Jan 2019 - Jan 2021
    Managed accounts and provided customer support in Minas Gerais state (Brazil), creating technical and commercial proposals for engines & parts sales department (brands: Cummins, Holset & Fleetguard). Led sale process for OEMs and repower opportunities. Performed market & sales analysis, product sales training for customers, auditing, new business development and data analytics. Achieved 27% revenue growth in 2019. Proposed new commercial team organization. Elaborated proposal model for engines… Show more Managed accounts and provided customer support in Minas Gerais state (Brazil), creating technical and commercial proposals for engines & parts sales department (brands: Cummins, Holset & Fleetguard). Led sale process for OEMs and repower opportunities. Performed market & sales analysis, product sales training for customers, auditing, new business development and data analytics. Achieved 27% revenue growth in 2019. Proposed new commercial team organization. Elaborated proposal model for engines sales. Developed Online Pricelist for key customer, optimizing the answer time by integrating price, inventory and purchasing information. Implemented automated business & sales management dashboards using MS Power BI. Ministers self-developed Business Intelligence training to employees and managers. Led operations and business strategy for the opening of a new company’s branch (brands: Komatsu, Cummins and Clark). Show less
  • Cummins Inc.
    Sales Intern
    Cummins Inc. Dec 2017 - Jan 2019
    Provided customer support for Cummins Brazil distributors & OEM’s, acting as facilitator for clients and engineering team communication. Performed alignment and new project meetings, aiming to help distributors to solve technical issues, manage projects and achieve customer satisfaction. Developed product cost estimate and set new engines prices. Applied Business Intelligence concepts to analyze data and initiated the use of MS Power BI by the sales department. Led strategic actions to raise… Show more Provided customer support for Cummins Brazil distributors & OEM’s, acting as facilitator for clients and engineering team communication. Performed alignment and new project meetings, aiming to help distributors to solve technical issues, manage projects and achieve customer satisfaction. Developed product cost estimate and set new engines prices. Applied Business Intelligence concepts to analyze data and initiated the use of MS Power BI by the sales department. Led strategic actions to raise sales numbers, created adjustment letters and supported international sales. Show less
  • General Electric
    Lean Manufacturing Intern
    General Electric Jul 2017 - Aug 2017
    Itajubá, Mg, Brazil
    Performed more than 40 improvement actions with main objectives of reducing work-in-process (WIP) raw material in the Capacitor Voltage Transformer manufacturing line, optimizing workspace and improving inbound logistics. Used quality tools and Lean Manufacturing training from Areva Production System to achieve results and overcome goals.
  • Cheetah Racing Unifei
    Gerente De Marketing
    Cheetah Racing Unifei Feb 2016 - Jul 2016
    Criou e coordenou projetos de publicidade, análise de mercado e comunicação.
  • Cheetah Racing Unifei
    Gerente De Projetos
    Cheetah Racing Unifei Nov 2014 - Jan 2016
    Instituiu a equipe de Gerenciamento de Projetos. Criou e coordenou diversos projetos para o desenvolvimento e construção de um carro de alta performance do tipo Formula SAE. Implantou a metodologia 5S no ambiente de trabalho. Elaborou o Caso de Negócios para competição Formula SAE Brasil 2015. Responsável pelos documentos de projeto do ano de 2016.
  • Unifei
    Aluno Pesquisador
    Unifei Jul 2012 - Jul 2013
    Itajubá
    Elaborou o "Projeto de uma instalação para amostragem de HPAs, dioxinas e furanos emitidos durante a queima de resíduos de biomassa lignocelulósica". Parceria com o Núcleo de Excelência em Geração Termelétrica e Distribuída (UNIFEI).

Felipe Paulino Skills

Solidworks Mechanical Engineering Pro Engineer Autocad Cad Matlab Lean Manufacturing Marketing Management Intercultural Communication Six Sigma Green Belt Project Management

Felipe Paulino Education Details

Frequently Asked Questions about Felipe Paulino

What company does Felipe Paulino work for?

Felipe Paulino works for Kärcher

What is Felipe Paulino's role at the current company?

Felipe Paulino's current role is Marketing Specialist | Business Development | Market Intelligence | Market Strategy | Go to Market | Trade Marketing.

What schools did Felipe Paulino attend?

Felipe Paulino attended Universidade De São Paulo, Federal University Of Itajuba, Southern Illinois University, Carbondale.

What skills is Felipe Paulino known for?

Felipe Paulino has skills like Solidworks, Mechanical Engineering, Pro Engineer, Autocad, Cad, Matlab, Lean Manufacturing, Marketing Management, Intercultural Communication, Six Sigma Green Belt, Project Management.

Who are Felipe Paulino's colleagues?

Felipe Paulino's colleagues are Lucas Alexandre, Lucas Berg, William F., Luis Roberto, Guilherme Mendes, Eduardo Fullen Ramiro, Andreza Matos.

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