Faaiz Rasheed Email & Phone Number

Muscat, Masqaţ, Oman

• Single handedly managing all aspects of Marketing for Decorative Paints including both Digital and Offline Marketing
• Enhanced Digital Marketing numbers, with Online engagement and Reach numbers growing more than 150% month on month
• Month on month developing, launching and evaluating Retailer and Customer Schemes to meet monthly and quarterly targets
• Product portfolio owner for complete Decorative range; managing key decisions such as pricing, product… Show more
• Product portfolio owner for complete Decorative range; managing key decisions such as pricing, product introductions/enhancements, product CM management etc. Portfolio includes decorative interior and exterior wall.
• Identified a gap in the mid-tier priced market and introduced a product that addressed all pain points: As a result added 15-20% additional volume to the portfolio

Teaching the course 'Introduction to Fashion Marketing'

Lahore, Pakistan

• Leading a team of Fashion Marketeers and Designers to execute marketing strategies
• Succesfully launched 12 collections so far with 3000+ designs in more than a 100 stores nationwide.
• Reshaped Digital marketing techniques to support E-Comm. initiatives
• Successfully enhanced digital platforms (Facebook, Insta and Website) with better content, page outlooks and effective spending
• Managing various Marketing platforms including ATL and BTL through both Traditional and Digital… Show more
• Managing various Marketing platforms including ATL and BTL through both Traditional and Digital mediums

Lahore, Pakistan

Pakistan

• Created a Go-to-market strategy for a new product and category
• Lead research in KLI including Focus Groups, Quantitative analyses, Interviews and Statistical analyses
• Made suggestions for vital decisions including Brand name, Positioning, Product Mix, Price and relatedelements

Karachi

• Developed P&G Passion Point strategy for 6 brands, by exploring consumer passions that relate to aspecific brand and developing marketing strategies accordingly; executed for Safeguard, Always &Gillette
• Developed P&G Ramadan Media Action plan (Pre/Post) for the next three years in order to maximizepotential. Explored opportunities for multi brand strategies as well
• Carried out P&G Media analysis on past 5 periods, to develop way forward for the next three years
• … Show more
• Developed E-Commerce action plan for P&G Pakistan Show less

Lahore

• Analyzed sales performance of Area and Regional managers in 40 different areas based in 6 regions
• Daily sales reporting and weekly sales analysis of 812 retail sites and 2000+ direct customers
• Managed pricing/discounts update in SAP of monthly average 22 million rupees for 500+ customers
• Communication link of Commercial sales with internal/external departments (most importantly OGRA)

Pakistan

• Managed media advertisement planning and execution for Coca Cola
• Media buying with top tiered TV channels, with campaign budgets averaging 100 million rupees
• Monitored/Analyzed media campaigns through media research applications and data analysis
• Successfully executed media campaign for Coke Studio season 7

• Managed and lead a team of 100+ individuals
• First society President to successfully channel 2 million rupees as a single sponsor partnership with Warid
• Hosted one of the biggest music festivals and competitions of Pakistan, with 300+ participants

Worked in the Fundraising department of the institute. Managed to raise 1.5 lac rupees in two weeks through personal contacts, meeting with companies/banks and small scale resources.

Master Of Business Administration (Mba)

Master Of Business Administration - Mba

MBA Exchange semester in University of Malaya, Kuala Lumpur.

Bachelor Of Science (Bs), Accounting And Finance

A Levels

Activities and Societies: Economics Society, Music Society