Faaiz Rasheed Email & Phone Number

Muscat, Masqaţ, Oman

• Single handedly managing all aspects of Marketing for Decorative Paints including both Digital and Offline Marketing• Enhanced Digital Marketing numbers, with Online engagement and Reach numbers growing more than 150% month on month• Month on month developing, launching and evaluating Retailer and Customer Schemes to meet monthly and quarterly targets• Product portfolio owner for complete Decorative range; managing key decisions such as pricing, product… Show more • Single handedly managing all aspects of Marketing for Decorative Paints including both Digital and Offline Marketing• Enhanced Digital Marketing numbers, with Online engagement and Reach numbers growing more than 150% month on month• Month on month developing, launching and evaluating Retailer and Customer Schemes to meet monthly and quarterly targets• Product portfolio owner for complete Decorative range; managing key decisions such as pricing, product introductions/enhancements, product CM management etc. Portfolio includes decorative interior and exterior wall paints, Pre decorative range and certain wood finishes• Identified a gap in the mid-tier priced market and introduced a product that addressed all pain points: As a result added 15-20% additional volume to the portfolio• Introduced Customer Loyalty Programs for Painters to regularly engage more than 2,000 Painters across Omans• Looking after In store brandings and Marketing collateral for more than 100 stores across Oman• Managing Digital, Print and Activation agencies to successfully execute Marketing activities• Worked on packaging complexity reduction, bringing down 20% of total SKUs to increase efficiency• Managing Digital, Print and Activation agencies to successfully execute Marketing activities• Working with artists and interior designers to create innovative campaigns and executions• Month on month developing, launching and evaluating Retailer and Customer Schemes to meet monthly and quarterly targets Show less

Teaching the course 'Introduction to Fashion Marketing'

Lahore, Pakistan

• Leading a team of Fashion Marketeers and Designers to execute marketing strategies • Succesfully launched 12 collections so far with 3000+ designs in more than a 100 stores nationwide.• Reshaped Digital marketing techniques to support E-Comm. initiatives• Successfully enhanced digital platforms (Facebook, Insta and Website) with better content, page outlooks and effective spending • Managing various Marketing platforms including ATL and BTL through both Traditional and Digital… Show more • Leading a team of Fashion Marketeers and Designers to execute marketing strategies • Succesfully launched 12 collections so far with 3000+ designs in more than a 100 stores nationwide.• Reshaped Digital marketing techniques to support E-Comm. initiatives• Successfully enhanced digital platforms (Facebook, Insta and Website) with better content, page outlooks and effective spending • Managing various Marketing platforms including ATL and BTL through both Traditional and Digital mediums• Developing go-to-market strategies for new brands and sub-brands as well as for product extensions• Leading marketing research to gather consumer insights as well as analyzing performance through research indicators such as Brand Health trackers, Revenue variance and Consumer footfall analyses Show less

Lahore, Pakistan

Pakistan

● Created a Go-to-market strategy for a new product and category● Lead research in KLI including Focus Groups, Quantitative analyses, Interviews and Statistical analyses● Made suggestions for vital decisions including Brand name, Positioning, Product Mix, Price and relatedelements

Karachi

● Developed P&G Passion Point strategy for 6 brands, by exploring consumer passions that relate to aspecific brand and developing marketing strategies accordingly; executed for Safeguard, Always &Gillette● Developed P&G Ramadan Media Action plan (Pre/Post) for the next three years in order to maximizepotential. Explored opportunities for multi brand strategies as well● Carried out P&G Media analysis on past 5 periods, to develop way forward for the next three years●… Show more ● Developed P&G Passion Point strategy for 6 brands, by exploring consumer passions that relate to aspecific brand and developing marketing strategies accordingly; executed for Safeguard, Always &Gillette● Developed P&G Ramadan Media Action plan (Pre/Post) for the next three years in order to maximizepotential. Explored opportunities for multi brand strategies as well● Carried out P&G Media analysis on past 5 periods, to develop way forward for the next three years● Developed E-Commerce action plan for P&G Pakistan Show less

Lahore

● Analyzed sales performance of Area and Regional managers in 40 different areas based in 6 regions● Daily sales reporting and weekly sales analysis of 812 retail sites and 2000+ direct customers● Managed pricing/discounts update in SAP of monthly average 22 million rupees for 500+ customers● Communication link of Commercial sales with internal/external departments (most importantly OGRA)

Pakistan

● Managed media advertisement planning and execution for Coca Cola● Media buying with top tiered TV channels, with campaign budgets averaging 100 million rupees● Monitored/Analyzed media campaigns through media research applications and data analysis● Successfully executed media campaign for Coke Studio season 7

● Managed and lead a team of 100+ individuals● First society President to successfully channel 2 million rupees as a single sponsor partnership with Warid● Hosted one of the biggest music festivals and competitions of Pakistan, with 300+ participants

Worked in the Fundraising department of the institute. Managed to raise 1.5 lac rupees in two weeks through personal contacts, meeting with companies/banks and small scale resources.

Master Of Business Administration (Mba)

Master Of Business Administration - Mba

MBA Exchange semester in University of Malaya, Kuala Lumpur.

Bachelor Of Science (Bs), Accounting And Finance

A Levels

Activities and Societies: Economics Society, Music Society