Fatma Berna Arslan Email & Phone Number

• Consultancy about international marketing and sales strategies• Providing customer portfolio for the company

Istanbul, Turkey

• Reported Directly to Company Owner • Responsible of international sales and marketing especially to GCC, EU, Africa, CIS, and Turkish Republic countries in middle Asia• Oversaw an annual turnover of 10 Million US Dollar• Determining new strategies specific for each country and area according to market conditions• Visiting and observing fairs about the market, preparing content and commercials• Developing strategies about future of the company like new product development.• Creating new sales options like specialized OEM products• Managing requirements for product development and sales like official documentations, permission documents

• Reported Directly to Company Owner • Responsible of international sales and marketing especially to GCC, EU, Africa, CIS, and Turkish Republic countries in middle Asia• Oversaw an annual turnover of 10 Million US Dollar• Determining new strategies specific for each country and area according to market conditions• Visiting and observing fairs about the market, preparing content and commercials• Developing strategies about future of the company like new product development.• Creating new sales options like specialized OEM products• Managing requirements for product development and sales like official documentations, permission documents

• Reported Directly to General Manager • Led a team of all trading operations (20) professionals including Sales, Marketing, R&D and Finance Departments • Oversaw an annual turnover of 14 Million Dollar• Creating marketing, sales and product development strategies on B-to-B market• Planning requirements about overcoming restrictions on different markets.• Planning imports of raw materials, semi knocked-down and fully knocked-down materials for products• Preparation and visiting fairs about the market.• Developing projects from scratch with every steps needed.

Istanbul

• Reported Directly to Company Owner• Led a team of all operations (6) professionals including Finance, Import-Export, Sales, Marketing• Oversaw an annual turnover of 4 Million US Dollar • Managing import-export operations, finance operations, customer management. • Planning annual budget

İstanbul, Türkiye

• Reported Directly to Company Owner• Led a team of all operations (6) professionals including Sales, Marketing• Oversaw an annual turnover of 5 Million Dollar• Managing operations for selling places in fairs• Getting in touch with promotions about participants and visitor.• Visited many countries for fairs like Hong Kong-China, Thailand, India, UAE-Dubai, Croatia-Zagreb, Romania-Bucharest, Italy-Bologna, Spain-Barcelona, France-Paris, Poland-Warsaw, Germany,-Frankfurt and Düsseldorf, Netherlands-Amsterdam and made trade with various countries including Egypt, Argentina, Australia, Azerbaijan, Bulgaria, Greece, Iran, Kazakhstan, Korea, Kuwait, Malaysia, Pakistan, Russia, Syria, Taiwan, UK, Ukraine, USA and Uzbekistan

• Reported Directly to General Manager (German)• Oversaw an annual marketing budget of 1 Million Dollar• Preparing stuffs like required documents for fair management and PR operations

İstanbul, Türkiye

• Reported Directly to Marketing Manager• Oversaw an annual marketing budget of 2 Million Dollar• Promotion and penetration strategies for Sony mobile devices• Trainings for products

İstanbul

• Reported Directly to Assistant General Manager Made sales budgeting including previous years statistical data, market and company potential. Created key account strategy for DIY like Metro, Carrefour, YKM etc... Made hot sales and face-to-face contacts to the purchasing departments of DIY Managed pricing ,discounts and payment options, account receivables Exceeded the department’s sales targets by 500% and identified credit limits to each client Made stock management of SKUs and developed promotion activities. Managed a field of demonstration team composed of 20 people for merchandising activities Provided analysis and market research of new business ventures, including competitive analysis for the Turkish market. Managed $0,5 million advertisement budget  Prepared annual marketing plans, budget,  Created, executed brand strategies  Determined production development, pricing, advertisement-promotion strategies and implemented according to budget, followed up the correct implementation of the strategies with; price structure, sell in results, margins, product profit, sales, market share, Advised retail and consumer research Implemented and analysed the research results Monitored market growth, trends, competitive environment to determine pricing strategy.

Executive Mba, Master'S Degree

Bachelor'S Degree, Faculty Of Business And Administrative Sciences(Economics In English)

Activities and Societies: Marmara Society and Alumni

High School Diploma, Literature

Activities and Societies: Fevziyeliler Derneği;isikliyiz.com