Fabaiha Khalid Email & Phone Number

Dubai, United Arab Emirates

National Strategic Distributor of HIKVISION• Successfully organized multiple events for both channel partners and Hikvision, meticulously overseeing all aspects from planning and organization to execution and post-event evaluation.• Spearheaded the planning, organization, and coordination of diverse events, including conferences, meetings, and corporate events. Managed event timelines, budgets, and logistics, ensuring seamless execution and attendee satisfaction.• Acted as a… Show more National Strategic Distributor of HIKVISION• Successfully organized multiple events for both channel partners and Hikvision, meticulously overseeing all aspects from planning and organization to execution and post-event evaluation.• Spearheaded the planning, organization, and coordination of diverse events, including conferences, meetings, and corporate events. Managed event timelines, budgets, and logistics, ensuring seamless execution and attendee satisfaction.• Acted as a pivotal liaison between clients, and suppliers, ensuring meticulous alignment with client and event requirements.• Sourced and negotiated contracts with vendors and suppliers, ensuring the delivery of high-quality services and products within specified budgets and timelines.• Conducted comprehensive post-event evaluations, gathering feedback and insights to inform future event strategies and enhancements.• Cultivated strong relationships with channel partners, providing them with tailored support, training, and incentives to drive effective product promotion and sales.• Developed and implemented targeted marketing programs and promotional activities for channel partners, optimizing sales and profitability through effective channel strategies.• Strategically managed HyVision’s social media platforms to amplify brand visibility and enhance customer engagement.• Orchestrated seamless internal workflow across departments, ensuring project objectives remained uncompromised at every stage.• Provided a dynamic and engaging presence as the master of ceremonies during events, guiding attendees through the program with professionalism and enthusiasm.• Overseeing the marketing strategies for HTL's 10 showrooms, ensuring that each location effectively promoted Hikvision's products and services. Show less

Karāchi, Sindh, Pakistan

• Managed digital marketing initiatives, influencer campaigns Public Relations, and collaborations with external partners to enhance brand awareness and customer engagement.• Developed and executed comprehensive brand strategies and media plans, including market research, unique value proposition, and positioning in pharmaceutical, skincare, personal care, and household products segments, incorporating e-mail marketing, SEO, and PPC to enhance online visibility and drive targeted… Show more • Managed digital marketing initiatives, influencer campaigns Public Relations, and collaborations with external partners to enhance brand awareness and customer engagement.• Developed and executed comprehensive brand strategies and media plans, including market research, unique value proposition, and positioning in pharmaceutical, skincare, personal care, and household products segments, incorporating e-mail marketing, SEO, and PPC to enhance online visibility and drive targeted traffic.• Oversaw ATL & BTL activations, improving the customer experience across online and in-store touchpoints.• Monitored key brand performance metrics, conducted brand audits, and prepared reports for senior management.• Led a team of three personnel, fostering cross-functional collaboration with internal teams.Project Headed I led an influencer marketing campaign aimed at increasing footfall in physical stores and boosting online orders. We carefully selected micro and macro influencers who aligned with our target audience. Micro-influencers conducted "store raids," showcasing our product range, while macro influencers promoted our app. This strategic campaign resulted in a 70% increase in both in-store footfall and online orders, surpassing expectations and demonstrating the power of influencer marketing in achieving business goals. Show less

Karāchi, Sindh, Pakistan

• Spearheaded strategic marketing plans, including influencer marketing, PR, & digital strategies, showcasing expertise in leading multi-channel initiatives including SEO, PPC, & email marketing to drive online visibility & customer engagement.• Initiated & executed marketing strategies, media plan, collaterals & analysis of consumer data spanning TVC, DVC, print, radio, & SMS communications for cross-functional teams.• Played a pivotal role in building & maintaining the brand image and… Show more • Spearheaded strategic marketing plans, including influencer marketing, PR, & digital strategies, showcasing expertise in leading multi-channel initiatives including SEO, PPC, & email marketing to drive online visibility & customer engagement.• Initiated & executed marketing strategies, media plan, collaterals & analysis of consumer data spanning TVC, DVC, print, radio, & SMS communications for cross-functional teams.• Played a pivotal role in building & maintaining the brand image and expanding sponsor base.• Proficient in MS Outlook, Presentation, Word, Excel, Canva, & Adobe Creative Suite.Projects Headed- Zindigi Future Fest Secured Silver Sponsorship for BankIslami, led the successful executionby installing beach flags & strategically determined their placement, which enhanced our branding visibility. Additionally, we established an active ATM Booth & facilitated freelancer in opening accounts through digital onboarding at our stall. Our attention to branding visibility & digital engagement played a pivotal role in ensuring success.- Remittance CampaignLed the successful execution of the Remittance Ramadan & Eid-ul-Adha Campaign, driving remarkable results. Collaborated closely with the agency to ensure seamless campaign delivery. Directed the implementation of comprehensive media plans, including in-depth market & consumer data analysis, precise audience targeting, & strategic media channel selection. The outcome surpassed all expectations, setting a new record for the highest number of transactions.- Pakistan Independence Day CampaignManaged a successful Independence Day campaign, #UmeedPerNazar. Led a comprehensive 360° marketing campaign alongside my team, encompassing TVC, streamers, branch branding, & an Azadi Walk featuring Commissioner Karachi & BankIslami's CEO. Spearheaded the development & execution of media plans for the TVC, involving market & consumer data analysis, precise audience targeting, & strategic media channel selection. Show less

Level 1 seller on Fiverrhttps://www.fiverr.com/fabaihakhalid- Successfully managed a diverse clientele base from around the globe, catering to international orders.- Collaborated with clients hailing from the United States, United Kingdom, Canada, France, Spain, Italy, Germany, Poland, Lithuania, Ireland, Netherlands, United Arab Emirates, Qatar, Viet Nam, Malaysia, Australia, New Zealand, and Pakistan.- Proficiently deciphered detailed client briefs and ensured the delivery of… Show more Level 1 seller on Fiverrhttps://www.fiverr.com/fabaihakhalid- Successfully managed a diverse clientele base from around the globe, catering to international orders.- Collaborated with clients hailing from the United States, United Kingdom, Canada, France, Spain, Italy, Germany, Poland, Lithuania, Ireland, Netherlands, United Arab Emirates, Qatar, Viet Nam, Malaysia, Australia, New Zealand, and Pakistan.- Proficiently deciphered detailed client briefs and ensured the delivery of designs that precisely met their requirements.- Cultivated and maintained long-term customer relationships, resulting in an impressive 80% rate of returning buyers.- Leveraged social media marketing expertise to create impactful social media posts that engage and captivate audiences across various platforms.- Services Offered: Social Media Marketing | Packaging Design | Book Covers | Flat Art Illustrations | Posters | Flyers | Invitations | Social Media Posts Show less

Karāchi, Sindh, Pakistan

Key Brands: Pathfinder | VRG | IPath | Clean Tech Republic | Now Series | Club M | e.ocean | DS Total Solutions | Best1 SuperMarket• Oversaw project management from ideation to execution, ensuring seamless project lifecycles.• Developed innovative marketing campaigns and budgets, aligning strategies with brand objectives, and optimizing for SEO.• Spearheaded creative ideation and strategy for a diverse portfolio, leading to successful ATL and BTL activities.• Managed and… Show more Key Brands: Pathfinder | VRG | IPath | Clean Tech Republic | Now Series | Club M | e.ocean | DS Total Solutions | Best1 SuperMarket• Oversaw project management from ideation to execution, ensuring seamless project lifecycles.• Developed innovative marketing campaigns and budgets, aligning strategies with brand objectives, and optimizing for SEO.• Spearheaded creative ideation and strategy for a diverse portfolio, leading to successful ATL and BTL activities.• Managed and motivated a high-performing cross-functional team of associates and designers.• Drafted detailed briefs for all marketing initiatives, defining digital positioning, communication priorities, targeted personas, and tactical SEO strategies to drive brand success. Show less

Karachi, Pakistan

Key Brands: Hamdard | Roohafza | BankIslami | Rumanza - DHA Multan Strategize, Designed and communicated concepts and ideas.Developed creative solutions for campaigns.Coordinated and worked with the creative and social media team.Developed social media strategies and content calendars.Prepared and edited creative copy.Designed Brand Collateral, Presentations, Animation, Debit cards, and Kiosk cart.Design conceptual graphics and strategy maps based upon… Show more Key Brands: Hamdard | Roohafza | BankIslami | Rumanza - DHA Multan Strategize, Designed and communicated concepts and ideas.Developed creative solutions for campaigns.Coordinated and worked with the creative and social media team.Developed social media strategies and content calendars.Prepared and edited creative copy.Designed Brand Collateral, Presentations, Animation, Debit cards, and Kiosk cart.Design conceptual graphics and strategy maps based upon brainstorming sessions and direction from account team.Brainstorming on TVC concepts and preparing mood boards.Worked on an initial product development stage. Show less

Karachi, Pakistan

Lifestyle Gupshup Magazine | Style of Dallas Magazine- Designed and formatted both local and international magazines.- Developed distinctive corporate identities for the magazines, ensuring brand consistency.- Advised clients on effective strategies to engage and resonate with their target audience.- Personally crafted advertisements for clients within the magazines, enhancing their visual impact.- Collaborated closely with the content team to align design with the… Show more Lifestyle Gupshup Magazine | Style of Dallas Magazine- Designed and formatted both local and international magazines.- Developed distinctive corporate identities for the magazines, ensuring brand consistency.- Advised clients on effective strategies to engage and resonate with their target audience.- Personally crafted advertisements for clients within the magazines, enhancing their visual impact.- Collaborated closely with the content team to align design with the intended message.- Illustrated design concepts through rough layouts, considering factors such as arrangement, size, type, and aesthetic principles.- Engaged in productive brainstorming sessions with the editorial and strategy teams to optimize creative direction. Show less

Karachi, Pakistan

Key Brands: Lifestyle Gupshup | Banda App | Health Bank Brainstorm initial creative concept direction with the creative team.Framed creative pitch strategy and lead the development of presentation materials to support communication initiatives.Dealing and communicating with clients.Designed Brand Collateral, Brand identity, Animations, and Social media posts.Developed social media strategies and content calendars.

Karachi, Pakistan

Brainstorming TVC conceptsDeveloped content for social media

Bachelor Of Media Science, Communication And Media Studies

Areas of Study: Communication Design Photography, Typography & Illustration Branding, Advertising & Marketing, Film and Video Production.

A-Levels

O-Levels