AI built for CMOs.

Building an AI-first B2B acquisition engine for Canada's fasted growing cyber security startup.

End-to-end marketing & communications for a global publicly-traded AI company focused on human feedback services for better AI training data.

Built and led a new global marketing GTM/Partnerships function to turnaround a 3B+ user platform, deploying $XB+ of GTM investments across top global markets in Asia, Europe, Africa and the Americas. Responsible for strategy, measurement, US activation, and global frameworks/strategy oversight.

Oversaw end-to-end operations for a B2B/B2C portfolio of 10+ products (emphasis on Hardware, YouTube, Ads B2B). Piloted and spun of global teams in small business economic development, sports partnerships, and B2B comarketing.• Scaled a team of four and a ~$2M budget into 35 people and a $XXXM budget.• Developed a COVID-19 economic recovery strategy for 50K SMEs that scaled globally.• Launched four hardware categories with integrated campaigns and full-funnel retailer/carrier partnerships, making Canada into Google’s #2 volume market and highest market share globally.• Collectively we drove double digit revenue growth in Ads (acquisition and upsell) for seven years.• Launched brand programs such as Go North, Grow With Google, and Google For Startups.2015 Media Player of the Year2014 Marketing Magazine 30 Under 30

B2B Product education, upsell, and acquisition focused on helping Canadian marketers, creative agencies, and media buyers succeed as digital marketers on Google platforms.• Launched thinkwithgoogle.com; became Canada’s largest marketing pub (100k+ subscribers).• Executed 10+ marquee events/year and ~30 field marketing events where I was responsible for production, content, technical demonstrations, and PR relationships with industry press. • Served as spokesperson for Google Ads to press and customers at conferences

Led campaigns to grow AdWords revenue across both our small business and large advertiser ecosystems. Within small business, my focus was primarily on increasing acquisition of mid-market businesses. In addition to running at-scale (online and offline) marketing programs such as Google's www.getyourbusinessonline.ca to acquire new customers, I led an entire revamp of the AdWords telesales sales org (including strategy, hiring, communications training, and promotion of the 'digital concierge' service). Later, as I transitioned to Large Advertiser customer marketing, I led all brand marketing initiatives for Canada, such as Think Brand Week, a curriculum of 17 marketing events for more than 1000 Canadian marketers in Canada.

Owned interactive/digital marketing strategy and execution in four key areas: Search, Social, Display advertising and Relationship Marketing• Annual/Monthly/Daily content development for website, email, blogger and social media programs• Lead acquisition, engagement, and data tracking programs for lifemadedelicious.ca members (800M+)• Performance tracking and goal-setting for seven-figure search marketing and display ad campaigns Internal Digital Marketing Consulting• Development of digital marketing training programs for 50+ member marketing department• Day-to-day reviews of agency digital strategy, media buying, and creative proposals on behalf of brand managers

Marketing Manager for iconic brands like Cheerios, Nature Valley, and Green Giant. Scope included a $100M+ revenue business with over 50 SKUs in Canada. My primary focus was on product innovation, integrated campaigns, and portfolio expansion. Full P&L and business operations responsibility.

Served as CEO of Canada’s largest student government, with oversight over hundreds of student programs, a $22M operating budget, and a full­-time 53 person unionized staff