• Boosted qualified leads by 20% by enhancing lead quality through data analysis and market segmentation creating internal dashboards.• Improved Lead Generation Funnel efficiency by 150% with strategic campaigns restructuring, overseeing a seven-figure budget.• Generated a 121% increase in New Opportunities YoY by realigning paid media strategies.• Oversee LinkedIn performance and innovate paid media strategies, collaborating with cross-functional teams for impactful campaign creation.•Utilize analytics for campaign measurement, refining ad components through feedback loops, and conducting market research for optimized targeting.

• Improved CAC by 30% transforming data into key insights.• Lifted the conversion rate (CR) by 10% using A/B testing and defining different experiments.• Generated multiple dashboards using Microsoft Excel.• Transformed raw data through tools like Power BI and Data Studio to analyze KPIs.• Developed customer acquisition funnel, achieving double digit growth on a monthly basis and more than 45.000 leads and 2.500+ customers in 1 year from scratch.• Created customers acquisition strategies for different digital channels, advertising platforms, referrals and alliances. (Google, Facebook, LinkedIn and TikTok)

• Developed the GTM Lead Generation strategy, acquiring clients from Mexico, Colombia and the U.S.• Built an automated B2B lead generation campaign in LinkedIn, achieving a 50% response rate.• Established new key partnerships with suppliers, resulting in a 20% increase in annual revenue.

• Responsible for gathering and analyzing supplier’s historical data for new projects in Europe, Asia-Pacific and America. • Scored supplier’s based on different variables to assign the best supplier for each project and managed post delivery service commercial relationships with different suppliers in Spain.• Designed and implemented linear regression model based on historical information of purchased parts by suppliers to automatize the supplier selection criteria resulting in improving the process time significantly.

• Built relationships with key stakeholders across the organization to ensure buy-in from all parties involved in order to move projects forward quickly and efficiently.• Developed and executed a strategic plan for new services that included customer research, competitor analysis, market sizing & segmentation as well as financial modeling.

• Managed the commercial relationship with large accounts of brakes and doors units for all type of trains.• Managed the process from the arrival of an order to the post delivery service of the required materials.• Created and implemented a new system for delayed orders structured with macros, improving the review time in 70%.

• Scaled the operation from 1 to 16 locations in Mexico City and created the path to open new cities.• Enhanced data gathering and structure through SQL queries to make data driven decisions.• Built strong commercial relationships with retail chains like Walmart and Soriana.• Developed different dashboards to keep track of daily operations and see real time data in Tableau.• Improved delivery times through a time study of the entire purchase and delivery process, resulting in reduced average delivery times by 15%.

• Managed 3D glasses inventory nationwide.• Automated reports by creating Microsoft Excel Macro’s to visualize data in dashboards.• Distribution of corporate coupons nationwide.• Achieved 30% reduction in test times for events through the creation of the process playbook.• Developed company’s spectators budget and their respective valuation in 2016, improving projections and increasing accuracy by 5%.