Fabian Riesen Email & Phone Number

Zürich, Zh, Ch

Urdorf

Strategic marketing leader in Averdi’s executive team, actively shaping corporate strategy and governance to align with market dynamics and drive sustained brand growth across multiple FMCG brands.• Corporate Strategy & Governance: Contributed to corporate strategy and governance initiatives, integrating market insights and innovation opportunities to position Averdi for long-term success.• Market Positioning & Brand Evolution: Spearheaded global rebranding initiatives… Show more Strategic marketing leader in Averdi’s executive team, actively shaping corporate strategy and governance to align with market dynamics and drive sustained brand growth across multiple FMCG brands.• Corporate Strategy & Governance: Contributed to corporate strategy and governance initiatives, integrating market insights and innovation opportunities to position Averdi for long-term success.• Market Positioning & Brand Evolution: Spearheaded global rebranding initiatives, significantly elevating brand awareness and competitive differentiation in key markets.• Growth-Focused Sales & Marketing: Developed and implemented integrated sales and marketing strategies that boosted revenue and expanded market share nationally and internationally.• Digital Transformation Leadership: Drove E-commerce and digital marketing advancements, leveraging data-driven strategies to enhance customer engagement and amplify brand reach.• Cross-Functional Synergy: Aligned sales and marketing objectives, fostering seamless interdepartmental collaboration to optimize market penetration and accelerate revenue growth.• Team Leadership & Cultural Innovation: Led an 8-member cross-functional team, promoting a culture of agility, collaboration, and high performance to achieve strategic business objectives. Show less

Urdorf, Zürich, Schweiz

Simultaneously led marketing and product management functions in Averdi’s executive team, driving strategic growth and brand evolution across multiple FMCG brands.• Directed corporate strategy initiatives, aligning market insights and innovation to position Averdi for long-term success.• Spearheaded global rebranding efforts and product innovations, enhancing brand awareness and market positioning.• Developed integrated sales and marketing strategies, boosting revenue and market… Show more Simultaneously led marketing and product management functions in Averdi’s executive team, driving strategic growth and brand evolution across multiple FMCG brands.• Directed corporate strategy initiatives, aligning market insights and innovation to position Averdi for long-term success.• Spearheaded global rebranding efforts and product innovations, enhancing brand awareness and market positioning.• Developed integrated sales and marketing strategies, boosting revenue and market share nationally and internationally.• Drove digital transformation, enhancing e-commerce and digital marketing strategies to elevate customer engagement.• Collaborated across functions (R&D, sales, marketing) to streamline product lifecycle and market entry strategies.• Led and mentored cross-functional teams, fostering a culture of agility, innovation, and high performance. Show less

Urdorf, Zürich, Schweiz

Led product management initiatives aligned with Averdi’s market-driven objectives and customer-centric approach, ensuring comprehensive success from product development to market launch for several FMCG brands.• Pioneered Product Innovation: Directed the full product lifecycle, from ideation to launch, aligning each phase with emerging market trends and shifting consumer demands to drive competitiveness.• Market-Entry Strategy & Execution: Developed and implemented targeted market… Show more Led product management initiatives aligned with Averdi’s market-driven objectives and customer-centric approach, ensuring comprehensive success from product development to market launch for several FMCG brands.• Pioneered Product Innovation: Directed the full product lifecycle, from ideation to launch, aligning each phase with emerging market trends and shifting consumer demands to drive competitiveness.• Market-Entry Strategy & Execution: Developed and implemented targeted market entry strategies, collaborating with sales and marketing to streamline product rollouts and enhance market penetration.• Cross-Functional Leadership: Fostered seamless collaboration among R&D, sales, and marketing teams to achieve critical product milestones and expedite time-to-market.• Brand Integrity & Compliance: Ensured brand consistency through strict adherence to company values and regulatory standards, reinforcing consumer trust and brand credibility.• Team Leadership & Cultural Development: Led and developed a team of four, promoting an innovation-focused culture that emphasized agility, collaboration, and continuous improvement across functions. Show less

After a rewarding 10-year journey in my career, I decided to take a meaningful break to explore new horizons, travel the world, and recharge my creativity. While my travel plans were briefly interrupted due to the global pandemic, I embraced this time for personal reflection and growth, honing new skills, and adapting to change.

Zürich Und Umgebung, Schweiz

Global business development leader responsible for expanding Barry Callebaut’s footprint in food manufacturing through strategic market growth initiatives and customized solutions for international clients.• Global Account Management: Led key account and corporate partnership initiatives, delivering tailored product solutions that enhanced client satisfaction and drove expansion across critical markets.• Concept-to-Market Strategy: Designed and launched bespoke product concepts that… Show more Global business development leader responsible for expanding Barry Callebaut’s footprint in food manufacturing through strategic market growth initiatives and customized solutions for international clients.• Global Account Management: Led key account and corporate partnership initiatives, delivering tailored product solutions that enhanced client satisfaction and drove expansion across critical markets.• Concept-to-Market Strategy: Designed and launched bespoke product concepts that leveraged Barry Callebaut’s "Swissness" for international differentiation, strengthening the brand’s appeal in global markets.• Market Expansion Leadership: Spearheaded entry into high-growth regions, particularly the Middle East, uncovering new opportunities and securing Barry Callebaut’s competitive position on a global scale.• Strategic Sales & Revenue Growth: Developed and executed targeted sales strategies that capitalized on emerging market opportunities, contributing to significant international revenue growth.• Cross-Functional Collaboration & Tailored Solutions: Collaborated with R&D, production, and regional sales teams to create custom, high-quality offerings for global accounts, ensuring seamless market entry and consistent product quality that reinforced Barry Callebaut’s competitive edge. Show less

Zürich Und Umgebung, Schweiz

Led business development and marketing for the home baking segment, driving brand transformation, product innovation, and market growth.• Brand Transformation: Rebranded "Massa Ticino Sugarpaste" for the consumer market, introducing a comprehensive B2C product range that strengthened market presence and expanded customer reach.• Product Innovation & Operational Implementation: Developed a unique product range with a distinct value proposition and spearheaded new packaging solutions,… Show more Led business development and marketing for the home baking segment, driving brand transformation, product innovation, and market growth.• Brand Transformation: Rebranded "Massa Ticino Sugarpaste" for the consumer market, introducing a comprehensive B2C product range that strengthened market presence and expanded customer reach.• Product Innovation & Operational Implementation: Developed a unique product range with a distinct value proposition and spearheaded new packaging solutions, overseeing CAPEX and machinery setup to support efficient production.• Community Engagement & Brand Loyalty: Launched brand extensions supported by social media strategies and ambassador partnerships, creating a strong community presence that bolstered customer loyalty and engagement.• Strategic Sales Growth: Collaborated with sales teams to craft targeted sales strategies, resulting in increased product penetration within key markets and improved alignment of sales and marketing efforts.• Cross-Functional Leadership: Led initiatives that bridged marketing, R&D, and production teams, ensuring cohesive execution of brand goals and optimized time-to-market, enhancing operational efficiency and driving faster market responses. Show less

Zürich Und Umgebung, Schweiz

Trusted partner to the Managing Director, supporting executive leadership in driving strategic initiatives, change management, and operational improvements. Played a pivotal role in aligning sales, marketing, and operational efforts to accelerate growth and organizational agility.• Strategic Development & Change Management: Collaborated closely with the Managing Director to reshape corporate strategy and lead change management initiatives, fostering agility and positioning the company… Show more Trusted partner to the Managing Director, supporting executive leadership in driving strategic initiatives, change management, and operational improvements. Played a pivotal role in aligning sales, marketing, and operational efforts to accelerate growth and organizational agility.• Strategic Development & Change Management: Collaborated closely with the Managing Director to reshape corporate strategy and lead change management initiatives, fostering agility and positioning the company for sustainable growth.• Sales & Market Analytics: Conducted in-depth sales and market analyses, providing data-driven insights that informed key strategic decisions and supported revenue growth.• CRM Optimization: Led the Salesforce CRM implementation, overseeing requirements, external partnerships, and cross-departmental training to enhance customer insights and streamline sales operations.• Field Sales Coordination: Acted as the central coordinator for the Swiss sales field force, ensuring alignment and cohesive communication between field teams and executive leadership to optimize execution.• Executive Communication & Stakeholder Management: Facilitated strategic communication across departments and strengthened stakeholder relationships, aligning team initiatives with executive goals. Show less

Zürich

Trademarketing of B2B Swiss chocolate brand CARMA. Creation and execution of trade marketing concepts.

Zürich

Aarau

Junior Marketing consultant in one of the leading full service advertising agencies in northwest Switzerland.

Certificate Of Advanced Studies In Behavioural Insights For Marketing, Marketing

Activities and Societies: - Konsumentenpsychologie - Behavioural Economics - Behavioural Diagnosis - Bahavioural Design - Heuristics &.

Certificated Of Advanced Studies Digital Brand Management

Activities and Societies: - Markenidentität & Markenpositionierung - Digitale Markenführung im Online-Marketing - Markenevolution &.

Certificate Of Advanced Studies In Advanced Digital Marketing, Marketing

Activities and Societies: - Customer Centricity - Conversational Interfaces - Campaign Management - Programmatic Advertising - Influencer.

Bachelor Of Science - Bs, Betriebsökonomie

Activities and Societies: Bacheor-Thesis on Influencer Marketing in B2C environment for retails brands