:: Coordenação do Núcleo de Lifestyle na Dezoitocom, uma empresa do Grupo Rái, onde supervisiono as operações de relações públicas das marcas Sanrio, Água de Cheiro, Sunny Brinquedos, Camesa e Sunstar GUM.:: Gerenciamento de equipe: Supervisão e revisão de press releases, desenvolvimento de planejamentos estratégicos, coordenação de mailings, envio de seedings e permutas e relacionamento com influenciadores e stakeholders.

- Leadership in developing and executing comprehensive communication plans for the company's cultural projects;- Collaboration with the PR agency to ensure a cohesive and effective public relations strategy;- Management of relationship-building events and press trips to foster strong connections with key stakeholders;- Coordination of schedules for internal and external vendors, ensuring seamless project execution.Instrumental in achieving exceptional earned media results, reflecting the success of the projects under my leadership.Outcomes:*Red Bull BC One*Globo Esporte: https://globoplay.globo.com/v/11705938/BDSP: https://globoplay.globo.com/v/11489875/DF2: https://globoplay.globo.com/v/11747959/?s=20m10sRJ1: https://globoplay.globo.com/v/11765917/?s=0sCNN: https://www.youtube.com/watch?v=jJwUHnAwjgcFolha: https://www.instagram.com/reel/CvJIhhoNo2h/?igshid=MzRlODBiNWFlZA==Estadão: https://www.estadao.com.br/esportes/esporte-olimpico-breaking-mostra-forca-em-evento-na-capital-paulista/*Red Bull FrancaMente*Isto É: https://istoe.com.br/red-bull-francamente-evento-celebra-50-anos-da-cultura-hip-hop-com-campeonato-de-batalha-de-rimas/Alma Preta: https://almapreta.com.br/sessao/cultura/batalha-de-rimas-em-sp-celebra-50-anos-do-hip-hop-e-reune-juri-com-kamau-e-clara-limaEstadão: https://www.instagram.com/reel/Cx6edKIhCNK/?igshid=MzRlODBiNWFlZA==Look do Cria: https://www.instagram.com/p/Cx4RuERNnZ7/*Red Bull Dance Your Style*O Globo: https://oglobo.globo.com/rioshow/noticia/2023/03/torneio-dance-your-style-retorna-ao-rio-no-dia-mundial-da-danca.ghtmlVeja: https://vejasp.abril.com.br/coluna/terraco-paulistano/red-bull-promove-aulas-gratuitas-e-batalhas-de-danca-no-lollapalooza-2023/UOL: https://www.uol.com.br/universa/noticias/redacao/2023/05/02/tiktok-explora-dancas-negras-e-padronizou-movimentos-diz-coreografa.htmGlamour: https://glamour.globo.com/lifestyle/noticia/2023/05/b-girl-e-o-movimento-hip-hop-conheca-a-dancarina-raquel-cabaneco.ghtml

- Media Relations Expertise: Cultivated strong and enduring relationships with key members of the press, facilitating productive communication and fostering a positive image for TikTok in the media landscape. - Strategic Agenda Negotiation: Successfully negotiated and aligned complex agendas with various media outlets, ensuring optimal coverage and visibility for TikTok's initiatives and key announcements. - Crisis Management Proficiency: Skillfully handled crisis situations, implementing effective strategies to mitigate negative publicity and safeguard the brand's reputation. - Press Release and Report Production: Demonstrated proficiency in crafting compelling press releases and detailed reports, effectively conveying TikTok's key messages to the media and the public.

Coordination of the oral health channel sponsored by Colgate Brasil Definition of editorial agenda and calendar:▪ Production of texts and interviews▪ Writing texts for social networks and MMS▪ Coordination of audiovisual content▪ Text production for infographics and video scripts

- Media Relationship Cultivation: Cultivated and maintained strong relationships with key members of the press, ensuring productive and positive interactions to enhance Uber Eats' media visibility and reputation.- Agenda Negotiation: Successfully negotiated and coordinated complex agendas with various media entities, ensuring strategic coverage and optimal exposure for Uber Eats' initiatives and developments.Press Release: Proficiently produced compelling press releases and comprehensive reports, effectively conveying Uber Eats' key messages to the media and the public, thereby enhancing brand engagement and awareness.

PR strategy for a pharmaceutical industry client: press releases and articles writing, relationship with press and influencers, third-party agencies management, creative collaboration for campaigns.

- Special Project Coordination: Spearheaded and coordinated various special projects for a leading pharmaceutical company, overseeing the development and implementation of initiatives spanning website development, social media management, and influencer engagement strategies.- Internal Communication Channel Oversight: Demonstrated proficiency in managing internal communication channels, such as Corporate TV, intranet, and newsletters, including the formulation of content strategies aligned with company guidelines, ensuring effective dissemination of vital information.- Town Hall Event Organization: Orchestrated seamless and impactful Town Hall events, fostering a sense of community and transparent communication within the organization.- Creative Contribution to Campaigns: Played an instrumental role in the creative ideation and implementation of internal campaigns, contributing innovative concepts and strategies to enhance employee engagement and boost morale.

- Social Media Content Management and Creation: Managed and created content for the Facebook and Instagram pages of Cineclick, Muzeez, and the "Caminho da Paz 2016" project.- Editor for Special Features: Served as an editor for the "Big Brother Brasil 17" and "A Fazenda 9" specials on UOL, contributing to engaging and informative content.- Content Writer for Branded Content: Wrote content for the "Dental Health" section (Colgate branded content) for Terra, ensuring compelling and informative articles for the audience.

- Content Management and Team Leadership: Successfully managed and led teams while curating captivating content for the entertainment division, focusing on Celebrities, TV, Cinema, and Lifestyle topics.- Strategic Coverage Coordination: Spearheaded the coordination and production of special coverages, including high-profile events such as Carnival, The Academy Awards, Big Brother Brasil, Rock in Rio, and São Paulo Fashion Week. Responsibilities included defining content guidelines, designing page layouts, and engaging freelancers for enhanced coverage.- Editorial Oversight and Direction: Played a pivotal role in setting and maintaining the editorial tone for Yahoo Brasil's published content, ensuring a consistent and engaging voice across various platforms.- Social Media Management: Successfully created and managed social pages for Yahoo Entertainment and Yahoo Lifestyle on Facebook, driving increased user engagement and brand visibility.- Partnership Development and Prospecting: Actively sought and secured new content partnerships, fostering collaborations that enriched Yahoo Brasil's entertainment offerings and extended its reach.- Video Blog Creation and Presentation: Co-created and presented two engaging video blogs with Paloma Guedes, delving into television and popular culture, contributing to the diversification of Yahoo Brasil's multimedia content offerings.

- Versatile Editor and Reporter: Seasoned professional with a robust background as an editor and reporter in TV and celebrity editorial domains, showcasing a diverse skill set in content curation and news reporting.- Strategic Pitch Development and Content Production: Proven ability in developing strategic pitches and creating engaging content, contributing to the enhancement of media offerings and ensuring high-quality, relevant news coverage.- Mentorship and Training Leadership: Demonstrated expertise in guiding and training interns and new team members, fostering a dynamic and collaborative work environment while imparting industry knowledge and best practices.

Professional experience in a daily newspaper on the internet as a reporter in economics (monitoring the financial market, industry and unionism), cities (preparation of hot and cold topics and edition of the section) and in the weekly section Dia a Dia (reports on fashion and behavior).