Fabiana Marraccini Email & Phone Number

Milan, Lombardy, Italy

Lead the planning and execution of Tourism Ireland consumer campaigns and other marketing activities in the Italian market.- Lead marketing campaigns with different objectives (brand building, traffic driving, lead generation) on different channels both offline and online, and in different formats: DOOH, radio, print, CTV, paid search, social media, native advertising. Brief, media planning (with media agency), budget management, assets localisation, performance reporting. - Liaise with HO to implement central campaigns in the Italian market- Manage the Italian site of Ireland.com ensuring that it provides a smooth user experience and is always kept up to date- Coordinate the social media strategy and content, ensuring delivery- Coordinate the newsletter programme, ensuring timely delivery - Special projects such as Ireland Week in Milan (2022 and 2023)- Act as a "brand guardian", providing brand guidance and support to the team- Run regular KPI reporting

Milano

Marketing- Plan, implement and optimise marketing campaigns with different objectives (brand building, traffic driving, lead generation) on different channels both offline and online: DOOH, radio, print, eDMs, social media. Brief, media planning, assets localisation, reporting. - Plan and implement co-marketing campaigns with airlines and OTAs.- Manage the Italian site of Ireland.com by reviewing and publishing new content- Coordinate the weekly newsletter- Manage of Google Adwords campaigns with the support of an external agency- Organise special projects such as Expo 2015, Giro d'Italia and Global Greening - Manage the production of the annual Ireland travel guide published for the Italian market Press office- Organize press trips to Ireland for journalists and bloggers/influencers in collaboration with local Irish tourism boards- Produce press releases and follow up on information queries- Organise press conferences and other press events- PR activities with journalists, bloggers and influencers

Reporting directly to the Marketing Manager, I am part of the marketing team where we work together to deliver consumer activities in line with the marketing strategy with the objective of increasing awareness of Britain as a holiday destination. My responsabilities include in particular:- Support to the planning and execution of campaigns, including media planning process, monitoring of results and reporting.- Production and delivery of newsletters- Profiling and analysis of the consumer database-Translations

Milan Area, Italy

Reporting directly to the Market Manager, I work to implement a travel trade strategy in the Italian market. My main responsabilities are: build partnerships with tour operators, recruitment of British operators for commercial opportunities in the Italian market, organization and participation in travel exhibitions such as BIT and TTG, organization of familiarization trips for tour operatore and travel agents.

Milan Area, Italy

Support and assistance in the delivery of consumer marketing activities.

Milan, Lombardy, Italy

Working in the Siemens One corporate area, my responsibilities include the management of various secretarial and administrative activities such as purchase orders, staff expenses claims and days worked report, travel arrangements, management of reports, production of newsletter.

Milan, Lombardy, Italy

Supporting and assisting the Market Director and the Marketing Manager: answer and respond to phone calls, agenda management, preparing reports and presentaions, organization of travel and transfers, translations, organization of trade fairs such as BIT and other office-management duties both secretarial and administrative.

Milan Area, Italy

Press releases production, support in the organization of media trips for journalists, press conferences and other media events.