Fabiana Souza Email and Phone Number
Experienced product manager with 10 years of experience in strategic management, entering the digital products area and agile methodologies.Certification in Digital Product Leadership at Tera, to be finished in August 2022.Focus on experimentation and learning (Discovery) with value creation for customers.Knowledge in design thinking, product lifecycle, product sense, customer development, product-market fit, value proposition, research, personas, journey map, user experience and product vision.Experience in project and product management. Experience in launches and mature products, with portfolio profitability.KPIs analysis, market and competition, customer and data analysis.Sales projections and financial knowledge for P&L management.Knowledge in digital marketing, applied to social networks and content marketing.Communication, relationship and stakeholder engagement.Experience in team management and mobilization of multidisciplinary teams.Experience in international reporting, corporate presentations and international meetings.Postgraduate in Business Management with a focus on Marketing – ESPM.
Bausch + Lomb
View- Website:
- bausch.com
- Employees:
- 6464
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Gerente De ProdutosBausch + Lomb Oct 2022 - Present• Responsável pelo gerenciamento estratégico de marcas do segmento oftalmológico correspondentes a 50% do faturamento da franquia Pharma.• Lançamento da primeira lágrima artificial sem conservante da empresa, Artelac Splash, superando 200% do objetivo nos primeiros meses.• Reposicionamento de marcas tradicionais, garantindo crescimento contínuo.• Inovação no modelo de propaganda com treinamentos e materiais promocionais estratégicos para médicos.• Participação em projetos globais e locais, incluindo reuniões internacionais.
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Digital Marketing EntrepreneurBuy The Look Feb 2020 - Dec 2021São Paulo, Brazil• Management, planning and execution for digital retail store.• Responsible for product curation, pricing, e-commerce, logistics and digital marketing strategy.
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Senior Product ManagerZodiac Pharmaceutical Jan 2019 - Jul 2019São Paulo, Brasil• Responsible for strategic planning, pre-launch and launch of the SNC Line in Brazil.• Execution of promotional strategies, following the guideline of legislation (Anvisa and Interfarma) and clarifying the strategies and tactics to the sales force.• Monitoring of financial and market results.• Development of the medical board with the main influencers in epilepsy for medical education actions.• Scientific launch event with 40 key opinion leaders at national level.• Sales force training and engagement in record time for the launch.• Direct management of an internal team composed of two people.• Analysis of new products to expand the portfolio in synergy with the Business Development area -
Product ManagerEurofarma Laboratories Aug 2017 - Aug 2018São Paulo, Brasil• Management of ten promoted brands, with sales over R$290 million, with the company’s main product (contraceptive), part of the SNC portfolio and others.• Responsible for strategic planning and line extension launch for the main product of the SNC portfolio, with growth of over 20% and 1% market share increase in value (R$).• Definition of strategy, execution of tactical actions and monitoring of results. Market and competitor’s analysis, identifying opportunities and defining growth actions.• Engagement and relationship with sales force and with the main key opinion leaders.• Mix between branding and medical education according to the profile of each managed brand (controlled prescription and prescription), at different stages of the life cycle.• Strategic price repositioning and discount management in the Popular Pharmacy program.• Planning, execution and leadership of the Company's first participation in a medical congress with a booth and symposium with 500 participants.• Direct management of one professional. -
Product ManagerZambon Pharmaceutical Jul 2014 - Jul 2017São Paulo, Brasil• Responsible for the Respiratory Franchise, representing 40% of the Company's revenue (> R$ 80 million) containing the main product (Fluimucil) and OTC/OTX and prescription brands.• Strategic repositioning of Fluimucil, providing 21% growth. Achieving the inclusion of Fluimucil in the Brazilian COPD guideline.• Definition of the Marketing and Promotion Plan, ensuring the achievement of results. Tactical execution of the promotional plan, P&L management and forecast management.• Engagement of key opinion leaders and development of advisory board to launch a new indication in COPD, with scientific medical education events at national and international level.• Training, engagement and support to the sales force, team management and mobilization of multidisciplinary teams.• International reporting to the head office in Italy and holding corporate presentations and meetings.• Direct management of a team with three people.• Analysis of new products to increase the portfolio. -
Product ManagerAbbott Pharmaceutical Jun 2012 - Mar 2014São Paulo, Brasil• Responsible for managing two brands with sales of over R$40 million, with international reporting.• Strategic repositioning of Klaricid brand with growth of over 70% in values and market share record. Achievement of the Abbott Global Excellence Awards for the results obtained. • Strategy, planning and development of the brand's promotional and educational activities for different audiences.• Analysis of market and competition indicators, to drive sales results, growth opportunities and threats to the business.• Budget management and P&L analysis, ensuring adherence to the financial goals established for the product, forecast projection and KPI analysis.• Engagement and integration with the sales force, ensuring the execution of product strategies and tactics, with training aligned with the strategies.• Mobilization of multidisciplinary teams and synergy with international teams.• Leadership in corporate and marketing projects and contribution to company’s projects.• Portfolio and product life cycle management with analysis of new products. -
Product ManagerAché Laboratories Jun 2009 - May 2012Guarulhos, São Paulo, Brasil• Responsible for managing eight brands with sales of over R$100 million, in the Respiratory Segment – from strategic definition to the execution of planning focused on results.• Repositioning and relaunch of products with growth from 80% to 150%.• Results monitoring, financial P&L management, forecast projection and S&OP management.• Relationship with the key opinion leaders and development of advisory board for product relaunch and repositioning.• Ability to train and engage large sales force teams, having worked simultaneously with four teams of between 250-500 members each.• Experience in launching new products and in markets with a strong presence of generics and similar products.• Management of an internal team of three people and mobilization of multidisciplinary teams.• Experience in symposia and actions in national and international medical congresses.• Contribution to the analysis of new products to increase the portfolio with Business Development -
Marketing AnalystAché Laboratories Jun 2008 - Jun 2009Guarulhos, São Paulo, BrasilJob Rotation as Product Manager, responsible for 4 brands in Respiratory Area.
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Marketing AssistantAché Laboratories Oct 2005 - Jun 2008Guarulhos, São Paulo, BrasilSupport to Marketing and Product Managers.
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Marketing InternSolvay Pharmaceuticals Feb 2004 - Oct 2005São Paulo, Brasil
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Sales RepresentativeSchering Plough Aug 2003 - Feb 2004São Paulo, Brasil
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Sales RepresentativeApsen Pharmaceutical Mar 2002 - May 2003São Paulo, Brasil
Fabiana Souza Education Details
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Business Management & Marketing -
Marketing & Advertising
Frequently Asked Questions about Fabiana Souza
What company does Fabiana Souza work for?
Fabiana Souza works for Bausch + Lomb
What is Fabiana Souza's role at the current company?
Fabiana Souza's current role is Gerente de Produto | Product Manager | Brand Manager | Marketing Manager | Product Lead |Digital Transformation | Agile.
What schools did Fabiana Souza attend?
Fabiana Souza attended Escola Superior De Propaganda E Marketing, Universidade Paulista.
Who are Fabiana Souza's colleagues?
Fabiana Souza's colleagues are Paweł Kruszewski, Jesus Alejandro, Max Ulmer, Stephanie Magri, Natasha Cantave, Slawek Francuzik, 盖英臣.
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Fabiana Souza
Brazil -
Fabiana S.
Campinas, Sp -
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