Fabiana Serra is a Digital & Social Media at Saatchi & Saatchi Wellness AU. She is proficient in Inglês. Colleagues describe her as "Fabiana possui a organização como talento nato. Predicado esse que junto com sua dedicação exemplar torna-a extremamente confiável na realização de atividades de quaisquer natureza. Como minha cliente, sempre cumpriu suas tarefas no prazo, surpreendendo na entrega e nos resultados, extremamente organizados e visualmente bonitos e elegantes. Criatividade é uma característica que eleva seus aspectos mais sutis: ela demonstra-o nos trabalhos que exigem tal maestria. Relaciona-se com ninguém, sabendo mediar conflitos, ouvindo de maneira empática e sendo o apoio necessário a quem precisar. Não é à toa que amigos e colegas de trabalho a procuram para atender tal necessidade. E é com a sinergia desses talentos que torna Fabiana única na expressão maior do seu propósito." and "Fabiana tem iniciativa é responsável, detalhista, cuidadosa e envolvida nos projetos dos quais participa. "
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Digital Insights AnalystSaatchi & Saatchi Wellness Au Jan 2022 - PresentSydney, New South Wales, Australia -
Digital & Social Media ManagerSwordfish Media Pty Ltd May 2021 - Dec 2021Sydney, New South Wales, Australia -
Digital Project Manager And Multi-Media DesignerSwordfish Media Pty Ltd Aug 2019 - May 2021Sydney, Australia -
Creative Strategist And Product ManagerRecord Tv Jan 2017 - Jun 2018São Paulo Area, BrazilAccountable for all strategic products, new projects and non-advertising revenue internally and for key clientsKey responsibilities and duties include:• Managing revenue-sharing digital products in relation to our website (this includes but not limited to: Outbrain, The Orchard, Playbuzz, Open Phone, Google Newstand, Movile partnerships)• Analyse performance, revenue reports and provide feedback to the organisation by identifying areas that require further marketing • Provide a clear and concise business strategy for clients to enhance and optimise revenue Benchmark new product concepts and strategies including: OTT, startup accelerator and digital learning (for example)• Implement new projects (internally and externally), and ensuring that teams involved completed tasks efficiently, on time and within budget • High level of stakeholder engagement with teams throughout the organisation and presenting with clients -
Creative StrategistRecord Tv Sep 2015 - Jan 2017São Paulo Area, BrazilWorking for the second largest media organisation in Brazil across TV broadcasting, websites, social media, YouTube network and film productions. I was accountable for supplying the digital sales team with branded content and innovative tools for clients. Key responsibilities and duties include: • Create, plan and develop digital branded content projects for clients• Provide pricing and market segmentation information • Accountable for creating commercials and associated projects for Record TV’s YouTube Channel (which contained 20 channels) • Extract client reports and audience profiles from digital platforms including: ComScore, Anametrix, Tail Target and Google Analytics• Create, develop and present powerpoint presentations to clients relaying brand positioning and marketing collateral • Manage projects end to end and delivery efficiently -
Creative Strategist AssistantTrip Editora Oct 2012 - Sep 2015São Paulo Area, BrazilOpportunity to work for a publishing house that focused on high quality content across multiple platforms. The Projects Department that I worked for was accountable for developing sponsored or co-branded content. This includes: advertorials, online custom channels, blogs, videos and events Key responsibilities and duties include:• Create and develop advertising projects and provide these to the sales department• Manage projects from production to final delivery (accountable for client management and communication throughout the project phase)• Monitor and report on results, metrics and marketing outcomes• Complete monthly reports of tablets on applications including: iTunes Connect, Google Play, Adobe Digital Publishing• Interface with Opec (Adserver)• Support and liaise with all departments (from sales, IT to finance)• Create and design projects for online and offline media• Promote and create sales offers and corporate material as required by the sales team -
Graphic Designer Jr.Editora Abril Jul 2009 - Jun 2011São Paulo Area, BrazilThe Creative Subscriptions department is responsible for advertising campaigns from subscription sales, this includes the following: online and offline advertisements, direct marketing, CRM, internal marketing, besides events and in-store marketing. Key responsibilities and duties include: • Accountable for brainstorming and creating advertising campaigns (with the purpose to attract and retain subscribers)• Creatively work with a copywriter to create online and offline advertisements• Manage and design the following: direct mail marketing, advertisements, corporate materials, in-store displays• Create and develop incentive campaigns and editorials for the sales department• Approve and follow up on proofreading, graphic proofs and finalise produced ads• Provide clients with market research and information relating to direct marketing -
Marketing InternCimcorp Sep 2008 - Jun 2009São Paulo E Região, Brasil• Assist with the development of projects and campaigns relating to corporate marketing• Produce business events (as per organisation’s requirements)• Accountable for brand repositioning and completing a corporate website (specifically content and design)• Plan and develop organisational visual ID • Approve graphic proofs and finalise all produced graphic materials• Negotiate and liaise with relevant stakeholders such as the client and advertising agencies• Analyse qualitative and quantitative research regarding the organisation and relevant market
Fabiana Serra Education Details
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Mackenzie UniversityAdvertising -
EspmBrand Management
Frequently Asked Questions about Fabiana Serra
What company does Fabiana Serra work for?
Fabiana Serra works for Saatchi & Saatchi Wellness Au
What is Fabiana Serra's role at the current company?
Fabiana Serra's current role is Digital & Social Media.
What schools did Fabiana Serra attend?
Fabiana Serra attended Mackenzie University, Espm.
Not the Fabiana Serra you were looking for?
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Fabiana Serra
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