Fabiana Serra Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

São Paulo Area, Brazil

Accountable for all strategic products, new projects and non-advertising revenue internally and for key clientsKey responsibilities and duties include:• Managing revenue-sharing digital products in relation to our website (this includes but not limited to: Outbrain, The Orchard, Playbuzz, Open Phone, Google Newstand, Movile partnerships)• Analyse performance, revenue reports and provide feedback to the organisation by identifying areas that require further marketing • Provide a clear and concise business strategy for clients to enhance and optimise revenue Benchmark new product concepts and strategies including: OTT, startup accelerator and digital learning (for example)• Implement new projects (internally and externally), and ensuring that teams involved completed tasks efficiently, on time and within budget • High level of stakeholder engagement with teams throughout the organisation and presenting with clients

São Paulo Area, Brazil

Working for the second largest media organisation in Brazil across TV broadcasting, websites, social media, YouTube network and film productions. I was accountable for supplying the digital sales team with branded content and innovative tools for clients. Key responsibilities and duties include: • Create, plan and develop digital branded content projects for clients• Provide pricing and market segmentation information • Accountable for creating commercials and associated projects for Record TV’s YouTube Channel (which contained 20 channels) • Extract client reports and audience profiles from digital platforms including: ComScore, Anametrix, Tail Target and Google Analytics• Create, develop and present powerpoint presentations to clients relaying brand positioning and marketing collateral • Manage projects end to end and delivery efficiently

São Paulo Area, Brazil

Opportunity to work for a publishing house that focused on high quality content across multiple platforms. The Projects Department that I worked for was accountable for developing sponsored or co-branded content. This includes: advertorials, online custom channels, blogs, videos and events Key responsibilities and duties include:• Create and develop advertising projects and provide these to the sales department• Manage projects from production to final delivery (accountable for client management and communication throughout the project phase)• Monitor and report on results, metrics and marketing outcomes• Complete monthly reports of tablets on applications including: iTunes Connect, Google Play, Adobe Digital Publishing• Interface with Opec (Adserver)• Support and liaise with all departments (from sales, IT to finance)• Create and design projects for online and offline media• Promote and create sales offers and corporate material as required by the sales team

São Paulo Area, Brazil

The Creative Subscriptions department is responsible for advertising campaigns from subscription sales, this includes the following: online and offline advertisements, direct marketing, CRM, internal marketing, besides events and in-store marketing. Key responsibilities and duties include: • Accountable for brainstorming and creating advertising campaigns (with the purpose to attract and retain subscribers)• Creatively work with a copywriter to create online and offline advertisements• Manage and design the following: direct mail marketing, advertisements, corporate materials, in-store displays• Create and develop incentive campaigns and editorials for the sales department• Approve and follow up on proofreading, graphic proofs and finalise produced ads• Provide clients with market research and information relating to direct marketing

São Paulo E Região, Brasil

• Assist with the development of projects and campaigns relating to corporate marketing• Produce business events (as per organisation’s requirements)• Accountable for brand repositioning and completing a corporate website (specifically content and design)• Plan and develop organisational visual ID • Approve graphic proofs and finalise all produced graphic materials• Negotiate and liaise with relevant stakeholders such as the client and advertising agencies• Analyse qualitative and quantitative research regarding the organisation and relevant market

Bachelor Of Communication, Advertising

Short Course, Brand Management