- Designed wireframes, prototypes, and high-fidelity solutions, incorporating features that optimize interaction and significantly enhance the user experience.- Developed and maintained a comprehensive design system, encompassing accessibility guidelines, coding standards, and best integration practices to ensure consistency and quality across platforms.- Collaborated closely with product managers, stakeholders, and development teams to identify and understand user needs and business… Show more - Designed wireframes, prototypes, and high-fidelity solutions, incorporating features that optimize interaction and significantly enhance the user experience.- Developed and maintained a comprehensive design system, encompassing accessibility guidelines, coding standards, and best integration practices to ensure consistency and quality across platforms.- Collaborated closely with product managers, stakeholders, and development teams to identify and understand user needs and business objectives. Defined the product vision and strategy, driving market innovation to achieve successful products.- Worked closely with development teams to ensure the precise and efficient implementation of designs, guaranteeing that visual solutions are accurately translated into functional experiences.- Facilitated design reviews, providing constructive feedback to other designers to foster a culture of continuous improvement and design excellence.- Mentored and guided junior designers within the team, sharing my expertise in UX design processes and promoting the adoption of the latest tools and methodologies in design workflows. Show less

I have designed, managed and supported over 100 digital projects including apps, dashboards, websites, software, and more. I have worked with top web and mobile developers to design professional interfaces for small and large businesses around the world, helping many companies grow and achieve their KPIs, elevating their brand and creating products with excellent user experience and usability.

- Achieved a 200% growth in traffic for an insurance company by spearheading a comprehensive redesign of their web presence, enhancing user engagement and service accessibility.- Enhanced product unity within a cybersecurity platform by developing and integrating a design system, optimizing user flows, and significantly improving accessibility and overall usability.Increased client retention by 70% for a destination management organization through the strategic overhaul of their content… Show more - Achieved a 200% growth in traffic for an insurance company by spearheading a comprehensive redesign of their web presence, enhancing user engagement and service accessibility.- Enhanced product unity within a cybersecurity platform by developing and integrating a design system, optimizing user flows, and significantly improving accessibility and overall usability.Increased client retention by 70% for a destination management organization through the strategic overhaul of their content strategy, resulting in higher user engagement and satisfaction.- Collaboratively defined business objectives and user requirements for clients by leading workshops with cross-functional teams, including designers, developers, and key stakeholders. Show less

- Rappi reached unicorn status and emerged as the fastest-growing startup in Latin America, with strong backing from leading investors such as Sequoia, DST Global, SoftBank, and T. Rowe Price.- I played a key role in conceptualizing and designing these products from the ground up for various departments, including Sales, Growth, and Operations. This resulted in the successful launch of products such as Rappi for Restaurants, Rappi for Supermarkets, Rappi for Brands, Rappi Pay, Rappi Bank… Show more - Rappi reached unicorn status and emerged as the fastest-growing startup in Latin America, with strong backing from leading investors such as Sequoia, DST Global, SoftBank, and T. Rowe Price.- I played a key role in conceptualizing and designing these products from the ground up for various departments, including Sales, Growth, and Operations. This resulted in the successful launch of products such as Rappi for Restaurants, Rappi for Supermarkets, Rappi for Brands, Rappi Pay, Rappi Bank, and others, each of which now contributes significant value to the company.- In addition to product development, I have consistently provided support, guidance, and mentorship to other teams and designers across the organization, fostering a collaborative and innovative work environment.- Joined Rappi as part of the consulting Team.- Product Design (UX/UI) since company's inception.- Set the brand and Design Direction for the Rappi products.- Designed Rappi's core products from the ground up, which included the user app and the courier app, and we successfully transformed into a unicorn company with over 15 million active users at that time. Show less

- Planned, executed, and managed various online and offline marketing campaigns through social media, email, and prints- Designed and maintained multiple data tracking systems for different stakeholders, leading to effective data analysis for sales trends and strategy development- Redesigned and maintained internal and external corporate websites with a user-centered approach, increasing average goal completion by 45%- Developed a new branding strategy and translated it into a range… Show more - Planned, executed, and managed various online and offline marketing campaigns through social media, email, and prints- Designed and maintained multiple data tracking systems for different stakeholders, leading to effective data analysis for sales trends and strategy development- Redesigned and maintained internal and external corporate websites with a user-centered approach, increasing average goal completion by 45%- Developed a new branding strategy and translated it into a range of visual design: ad creatives, website interface, email templates, social media presence, and corporate collaterals- Organized event logistics for trade shows, educational seminars, and outreach events Show less

- Managed more than 50 companies, developing user experience consulting strategies, leading innovative products created from scratch from start to finish.- Helped develop digital products, which currently invoice more than 10 million dollars- Organized and managed UX and consulting teams to generate new agile methodologies that allow meeting client objectives in record time- Collaborated in the different project management processes in collaboration with development and digital… Show more - Managed more than 50 companies, developing user experience consulting strategies, leading innovative products created from scratch from start to finish.- Helped develop digital products, which currently invoice more than 10 million dollars- Organized and managed UX and consulting teams to generate new agile methodologies that allow meeting client objectives in record time- Collaborated in the different project management processes in collaboration with development and digital marketing areas Show less

- Collaborating with entrepenuers clients to deliver custom UI/UX designs- Creating wireframes and interactive prototypes for web and mobile applications- Applying user-centered design principles to enhance usability- Ensuring responsive and accessible design across various devices- Keeping up-to-date with the latest design trends and tools- Delivering high-quality design solutions to clients on timeThis role as a UI/UX Designer allows me to work agile and collaborate… Show more - Collaborating with entrepenuers clients to deliver custom UI/UX designs- Creating wireframes and interactive prototypes for web and mobile applications- Applying user-centered design principles to enhance usability- Ensuring responsive and accessible design across various devices- Keeping up-to-date with the latest design trends and tools- Delivering high-quality design solutions to clients on timeThis role as a UI/UX Designer allows me to work agile and collaborate with a diverse range of clients, continually refining my design skills and delivering top-notch solutions. Show less

- Creating visual aspects of marketing materials, websites and other media, including infographics.- Consulting with clients’ marketing, copywriting and sales teams to create cohesive designs that reflect corporate cultures and goals.- Creating wireframes, mockups, and prototypes using Adobe Creative Suite to effectively showcase product designs and user interactions. - Creating and delivered design presentations and shared documentation to a cross-functional team of software… Show more - Creating visual aspects of marketing materials, websites and other media, including infographics.- Consulting with clients’ marketing, copywriting and sales teams to create cohesive designs that reflect corporate cultures and goals.- Creating wireframes, mockups, and prototypes using Adobe Creative Suite to effectively showcase product designs and user interactions. - Creating and delivered design presentations and shared documentation to a cross-functional team of software engineers, marketing.- Developing design solutions for various platforms.- Creating clear and effective design documentation. Show less