Fabian Castro is an award-winning executive with expertise in brand and entertainment marketing. He works closely with media, creative, publicity, digital, research, data analytics and brand marketing teams to develop innovative, nuanced campaigns that reach today’s multicultural movie going audiences. Since joining Universal in 2010 as vice president of multicultural marketing, Castro has continued to build upon the studio’s longstanding commitment to diversity with innovative strategies and culturally relevant tactics that have boosted numerous Universal films to box-office success among Hispanic, African American and Asian American audiences. Successes include 2017’s The Fate of the Furious, for which the multicultural audience accounted for 60 percent of the $98 million domestic opening weekend; Jordan Peele’s surprise phenomenon Get Out and his 2019 follow-up blockbuster Us; Guillermo del Toro’s horror hit Mama, which stunned the industry with its 46 percent Hispanic attendance when it debuted at No. 1 in January 2013; the all-audience hit Dr.Seuss’ The Grinch which pulled in more than a third of its domestic opening from Hispanics; as well as the Jurassic World series, The Secret Life of Pets series, the Fast & Furious saga and it’s spin-off Hobbs & Shaw, Straight Outta Compton, The Purge series, the Fifty Shades of Grey trilogy, the Despicable Me/Minions series, Trolls World Tour and the Will Packer Productions releases Girls Trip, Ride Along and Night School; films which were attended in great numbers by these demographics. In the fall of 2013, Castro was selected by The Hollywood Reporter for inclusion in its annual “Next Generation: 35 Under 35” issue and by Variety for its “Hollywood’s New Leaders” report. The Hollywood Reporter also named Castro one of “Hollywood’s Top Young Latino Decision Makers” in their Young Hispanic Hollywood feature in November 2013. The Imagen Foundation named Castro one of the Most Powerful & Influential Latinos in Television & Film in 2014, 2015, 2016, 2017 and 2018 and was inducted as part of the first class into Imagen’s Latino Hall of Fame in 2019. Castro was invited to join the Academy of Motion Picture Arts & Sciences (AMPAS) in 2018. Castro was on the team honoured with the Clio Grand award for Best Integrated Marketing Campaign of 2019. In addition to being featured in the Los Angeles Times, The Wall Street Journal, Forbes, Billboard and numerous national and regional media outlets as one of the foremost authorities on marketing films to multicultural audiences.