A PR & Marketing graduate, deeply passionate about brand marketing and digital advertising, with hands-on experience in digital advertising agency and the corporate world at MNC giant HSBC and KPMG in Malaysia.
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Digital PlannerUm WorldwidePetaling Jaya, My -
Media PlannerPublicis Groupe Aug 2024 - PresentFederal Territory Of Kuala Lumpur, MalaysiaClient Portfolio: Reckitt Benckiser MYSG, PepsiCo Bevs MY -
Vacation TraineeKpmg Malaysia Apr 2024 - Jul 2024Petaling Jaya, Selangor, MalaysiaPortfolio: Social & Branding - Contributed to the creation and implementation of comprehensive branding strategies and initiatives for external events.- Assisted in executing external branding plans, emphasizing integrated campaigns and projects.- Managed KPMG’s social media channels to enhance reach and engagement across the network.- Utilized both traditional and digital media to amplify KPMG’s brand awareness. -
Summer InternHsbc Feb 2024 - Apr 2024Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaPremier/Elite- HNW Wealth & Affluent Marketing (WPB)- Handled the Affluent Segment (HNW Wealth & Personal Banking) product portfolio. - Supported the new product launch of “HSBC Premier Elite”- A new premium tier of HSBC’s Premier banking services.- Strategised and developed acquisition campaigns for HSBC premier/elite products.- Accountabilities for Business, Customers and Stakeholders.
Fabian Chang Education Details
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Public Relations & Marketing -
Semester Exchange Programme -
Journalism And Public Relations -
Business
Frequently Asked Questions about Fabian Chang
What company does Fabian Chang work for?
Fabian Chang works for Um Worldwide
What is Fabian Chang's role at the current company?
Fabian Chang's current role is Digital Planner.
What schools did Fabian Chang attend?
Fabian Chang attended Taylor's University, The Manchester Metropolitan University, University Of The West Of England, Taylor's College.
Who are Fabian Chang's colleagues?
Fabian Chang's colleagues are Alison Kirsche, Rafał Wierzba, Kevin Lourm, Allison Focella, Laurens Barbosa, Tiia Kärkkäinen, The Real Facts Yt.
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Fabian Chang
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Fabian Chang
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