SEO specialist since february 2009, migrated to BI field in 2019. Even in the years working as an SEO specialist, I've always gravitated between IT, Marketing and BI teams - since naturally I've always been interested in data & automation and have a good grasp in basics of logic and programming.As a professional, I have been always looking into: Building and keeping clean dashboards with useful KPIs (​Key Performance Indicators​) to better identify and understand possible problems and opportunities;Collect and digest information from needed sources, in order to have the proper KPIs (​Key Performance Indicators​) to measure projects;Questioning processes and looking for methods to optimize / automate these processes, whether I am the direct responsible for it or not;Benchmarking processes automation;Elaborating MVPs for processes automations;Researching market niches of the projects I work with in order to find the most interesting opportunities for each business;Prioritize actions by assessing available resources and potential outcomes for each available action;Keeping up-to-date with best practices and strategies in the field, whether through participation in courses and conferences, or daily reading of recommended sources, as well as tests performed.