Fabian Frank Email & Phone Number

San Francisco, California, US

• Recruited, trained, and led a team of 6, product managers, designers and data analysts.
• Drove product rearchitecture to support integration with multiple CRM object types, allowing the company to target enterprise customers with 4x higher ARPA.
• Reduced deployment time of CRM-integrated customers from 45 days to 5 days by radically restructuring processes, allowing us to double our enterprise category growth rate in 2024.
• Helped lead acquisition of a sales territory balancing tool to unlock new upsell opportunities for our largest customers and create an API licensing revenue stream.
• Led internal innovation group to deliver AI-driven dynamic filtering and route creation workflows, reducing time to build a typical route by 9 minutes to save a typical team 66 hours each month.

San Francisco, California, US

• Tripled ARPA and LTV by applying Van Westendorp research model, leading to strategic adjustments to our pricing model. This saved 1,350 support hours/yr of support work annually, and in turn reduced churn rates by 18%.
• Developed product design team at Badger, delivering a design system to save significant frontend engineering time and improve app consistency.
• Leveraged regular user testing to enhance usability and discoverability, boosting routing activation rates 1.5x.
• Overhauled our cold email outreach system and helped establish an email marketing team that now reaches 100k+ people monthly.

San Francisco, California, US

• Built a CD3 prioritization framework to collect and process 3000+ pieces of product feedback, driving roadmap re-prioritization to optimize for rate of value delivery.
• Implemented guided user onboarding flows and the ability for team managers to add members to their team without calling us, raising overall web app paid conversion rate 4% and generating significant growth in team.
• Expanded analytics system to track all key user behaviors and lifecycle events, identifying core workflows and leading indicators for churn we could feed CSM teams.

San Francisco, California, US

• Researched, designed, and wireframed territory management feature suite that would allow team managers to define, track, and balance sales territories.
• Implemented UTM tracking system on our website, enabling direct attribution of traffic sources to key conversion events and creating a feedback loop for ad campaigns.
• Helped build product awareness amongst 29k+ potential customers by scripting, shooting, and editing a retargeting ad highlighting product features and workflows.

Boise, Idaho, US

• Designed, built and documented 16 unique electronics projects ranging from basic resistive circuits to a variable delay photoflash system
• Wrote 8 project-based lessons about digital and analog electronics, with a target audience of middle- and high-school students of all ability levels
• Involved in the design of an educational optics kit for later production

Integrated Engineering, Engineering

Education record

Education record