• Recruited, trained, and led a team of 6, product managers, designers and data analysts. • Drove product rearchitecture to support integration with multiple CRM object types, allowing the company to target enterprise customers with 4x higher ARPA. • Reduced deployment time of CRM-integrated customers from 45 days to 5 days by radically restructuring processes, allowing us to double our enterprise category growth rate in 2024.• Helped lead acquisition of a sales territory balancing tool to unlock new upsell opportunities for our largest customers and create an API licensing revenue stream. • Led internal innovation group to deliver AI-driven dynamic filtering and route creation workflows, reducing time to build a typical route by 9 minutes to save a typical team 66 hours each month.

• Tripled ARPA and LTV by applying Van Westendorp research model, leading to strategic adjustments to our pricing model. This saved 1,350 support hours/yr of support work annually, and in turn reduced churn rates by 18%.• Developed product design team at Badger, delivering a design system to save significant frontend engineering time and improve app consistency.• Leveraged regular user testing to enhance usability and discoverability, boosting routing activation rates 1.5x.• Overhauled our cold email outreach system and helped establish an email marketing team that now reaches 100k+ people monthly.

• Built a CD3 prioritization framework to collect and process 3000+ pieces of product feedback, driving roadmap re-prioritization to optimize for rate of value delivery.• Implemented guided user onboarding flows and the ability for team managers to add members to their team without calling us, raising overall web app paid conversion rate 4% and generating significant growth in team conversions.• Expanded analytics system to track all key user behaviors and lifecycle events, identifying core workflows and leading indicators for churn we could feed CSM teams.

• Researched, designed, and wireframed territory management feature suite that would allow team managers to define, track, and balance sales territories.• Implemented UTM tracking system on our website, enabling direct attribution of traffic sources to key conversion events and creating a feedback loop for ad campaigns.• Helped build product awareness amongst 29k+ potential customers by scripting, shooting, and editing a retargeting ad highlighting product features and workflows.

• Designed, built and documented 16 unique electronics projects ranging from basic resistive circuits to a variable delay photoflash system• Wrote 8 project-based lessons about digital and analog electronics, with a target audience of middle- and high-school students of all ability levels• Involved in the design of an educational optics kit for later production