Passionate executive-artist-entrepreneur with over a decade leading Innovation and Experience initiatives. Dedicated to creating captivating experiences that drive impactful business results for clients and stakeholders. Catalyst for corporate success, strategically applying design to enhance efficiency and profitability, primarily in CX (Customer Experience) and EX (Employee Experience) environments. Entrepreneurial background includes co-founding ventures and spearheading initiatives for companies like Itaú, Globosat, Kroton, Dasa, and Youse. Corporate background at Tembici, as Head of CX | OPS, and at Nubank, as Senior Lead for CX Innovation initiatives. Integrative approach, blending disciplines such as Engineering, Anthropology, and Design, yielding solutions that positively impact both customers and key performance indicators.Believer in the power of diversity and the creation of solutions that establish lasting competitive advantages. Engaged in projects that elevate the customer experience, delivering tangible business impact.