Strategy Development:- Develop short, medium, and long-term marketing strategies to promote the brands, products, and services of the Think Beyond corporate group (10 brands).- Develop growth and differentiation opportunities for each business unit through market analysis.Team Management and Coordination:- Lead, motivate, and coordinate the marketing team, ensuring the effective execution of strategies and action plans.- Evaluate the results and objectives achieved by the team.- Create a competitive, healthy, creative, and innovative environment.Branding and Communication:- Supervise digital marketing campaigns (content), social media, advertising, events, and public relations.- Develop and maintain the identity of the Think Beyond corporate brands.- Plan, manage, and coordinate participation in congresses and public events for the different brands.Budget and ROI:- Manage and execute the budget according to the annual plan.- Ensure efficient and effective investment in campaigns.- Measure the return on investment (ROI) of all marketing activities, adjusting the strategy if necessary.- Evaluate customer satisfaction with the services offered according to the commercial agreements of each.- Analyze the sales performance of products, families, sales channels, etc.Innovation and Continuous Improvement:- Identify and implement new marketing technologies to improve the department's reach.- Conduct post-campaign analysis to identify areas for improvement.- Analysis of the sales performance of Think Beyond products and services.

- Development and implementation of marketing strategies for the line of breast implants, surgical girdles and 7 skincare brands. This includes market research, competitor analysis, developing advertising campaigns, creating marketing materials, and managing media relations.- Leadership of the marketing team. This includes hiring, training and motivating the team, as well as assigning tasks and monitoring progress.- Marketing budget management. This includes budgeting, tracking expenses, and reporting on results.- Analysis of the performance of marketing campaigns. This includes collecting data, tracking key performance indicators (KPIs), and reporting on results.- Maintaining a solid understanding of market trends and marketing best practices. This includes attending conferences and workshops, reading trade publications, and networking with other marketing professionals.Achievements:- Increase in sales of the breast implant line by 5% in 1Q. This was achieved by developing a new advertising campaign that targeted a broader target audience, as well as activities for plastic surgeons.- Successful launch of a new line of the k-beauty skincare brand COSRX. This was achieved through a comprehensive marketing campaign that included advertising, public relations and social media marketing, on both retail and B2B channels.- Increased brand awareness of the skincare lines by 50%. This was achieved through a combination of marketing efforts, including advertising, public relations, influencer marketing and the correct market segment identification due to each skincare brand profile and solutions.- Development of a strong marketing team. This was achieved by hiring and training talented employees, as well as creating a positive and collaborative work environment.- Implementation of an effective marketing campaign performance monitoring system. This has allowed the company to make more informed decisions about its marketing investments.

Responsible for Globos Payaso´s marketing and communications strategies worldwide, as well as overall branding.KEY ACTIVITIES• Develop, implement, and execute comprehensive Marketing and Communication strategies (Branding, Digital Marketing and Consumer Behavior) to drive the commercialization of +3,500 products across 100 countries, ensuring brand recognition and awareness. • Manage and measure marketing campaign costs, ensuring budget adherence and cost-effectiveness, while maximizing the impact and ROI of marketing initiatives. • Report on the effectiveness of marketing campaigns using pre-determined Key Performance Indicators (KPIs), providing insights and recommendations for future marketing strategies and tactics.• Conduct market research and market intelligence analysis, driving innovation and managing the successful launch of new products, aligned with market demands and customer needs. • Optimize brand recognition through targeted campaigns, events, advertising, and the establishment of loyalty programs, with a focus on expanding the brand's reach and impact worldwide. • Emphasize market value and competitive advantages of the brand through various channels and sales aids, gaining a deep understanding of the market segment and measuring the results and profitability of communication campaigns. • Create and manage a calendar of events, including webinars, conferences, thought leadership contributions, and international expos, to enhance brand visibility, industry presence, and thought leadership. • Negotiate with media agencies and secure agreements to produce promotional materials, ensuring high-quality materials that effectively convey the brand's messaging and value proposition.ACHIEVEMENTS• New packaging and sets increased an extra 25% of profitability to the company's turnover. • Restructured CATMAN (Category Management) and brand portfolios, strategically aligning product offerings, optimizing by 30% the brand's market positioning.

KEY ACTIVITIES•Plan and direct the marketing strategy for multiple companies including Volkswagen, Direct Express, MAN, Peugeot, Isuzu, USAVE, KIA, and Hyundai, ensuring cohesive and effective marketing campaigns for each brand, while leading a team of 10 direct reports. • Develop and implement monthly and digital marketing campaigns specifically tailored to the target market of each brand, ensuring maximum reach, visibility, and engagement. • Implement digital marketing strategies, including SEM / SEO, SMM, Mobile Marketing, Email Marketing, Display Advertising, Retargeting, Programmatic Advertising, and Traditional Advertising. • Coordinate logistics and organize events, including digital events, targeted at prospects to drive ROI and generate leads/conversions.• Conduct thorough analysis of competitors, their communication strategies, market positioning, and product portfolios, utilizing AI and market intelligence to position the company's automotive brands as preferred choices in target markets. • Utilize data analytics and performance metrics to evaluate the effectiveness of marketing campaigns, measure ROI, and make data-driven decisions to optimize future strategies and tactics.ACHIEVEMENTS.• Increased sales of 30% in qualified leads via digital marketing.• Established multi-media campaigns achieving maximum exposure for New Brand Design and identity - also introduced graphic standards - sucessfully increased market share by 25%.• Increased annual revenue by 45% by planning, organizing and implementing direct and digital marketing strategies.

KEY ACTIVITIES:- Create and implement the Marketing department of ​​the company. Consolidate the leadership of the brand in the market. This by the following activities:- Design annual marketing plans to ensure the achievement of sales targets, supporting sales force.- Generate indicators and management controls to measure the effectiveness of plans established and make adjustments to ensure the achievement of the goals.- Support to the General and Sales Management departments by developing businesses expansion plans through Business intelligence.- Increase brand value.- Market research and Benchmarking.- Monitor market trends in order to seize opportunities and avoid risks due to the competition.- Implement, manage and measure the Digital Marketing Plan.- Establish and monitor procedures and policies related to the Marketing department.- Establish brand guidelines.- Manage, coordinate and evaluate our participation in national and international expos and events.- Supervision of the Design department, to create campaigns and materials for brand promotion.ACHIEVEMENTS:- Improved marketing performance by 60% by driving initiatives such as marketing performance reports and developing new scoring techniques.- Coordinate participation on an international exhibition (Orlando Global Produce andFlower show) impacting more than 120new operations worldwide.-

KEY ACTIVITIES• Develop and execute the marketing plan for 4 product lines (Enzymes, Minerals, Poultry and Gut Health) across LATAM (21 countries), aligning marketing activities with regional objectives and overall business goals, taking responsibility for the annual budget planning ($700,000 USD), and ensuring its effective execution. • Identify opportunities for product line growth and expansion, collaborate with cross-functional teams to drive purchasing decisions, position the brand effectively, and support the development of a comprehensive communications strategy. • Track sales targets and monitor product performance, conducting regular analysis of market information to identify key product opportunities, consumer trends, and competitive landscape. • Assist in identifying and measuring KPIs for product performance (market size/share, competitive pricing, and customer satisfaction) • Coordinate and evaluate events and trade shows in Latin America, ensuring their execution and maximum impact. • Provide supervision and coordination in the Design and Communication departments, ensuring effective team collaboration, professional development, and efficient workflow.ACHIEVEMENTS- Revies and approved developing bussines-to-business marketing programs that drove incremental monthly sales by 35% over sales target.- Obtained new business for mineral line (Sel-plex) by targeting 17+ key desition makers, 30+ influencers and 42 strategic partners, leading to a 77% expansion in the client base.- Launched a new app for sales executives that yielded $25K in monthly revenue for Q1 2016.

KEY ACTIVITIES•Lead and oversee planning, direction, and control of marketing and customer service activities in alignment with the guidelines of Volkswagen México, ensuring execution of strategies and customer service initiatives to drive sales, service, and spare parts growth. • Identify opportunity areas for growth in sales, service, and spare parts, conducting thorough market analysis and monitoring industry trends. • Collect and gather data insights to develop targeted actions and strategies to capitalize on growth opportunities and increase market share. • Analyze the business strategies of the brand and competitors to identify areas for improvement and implement new marketing actions, evaluating marketing initiatives and campaigns to measure their effectiveness and make data-driven decisions. • Drive efforts to increase brand value and position Volkswagen as the top-of-mind brand among customers. • Develop branding strategies and campaigns that effectively communicate the brand's value proposition, unique selling points, and customer benefits. • Manage, coordinate, and evaluate shows and events for the launch of new products. Evaluate the success of shows and events, capturing feedback and insights to improve future event planning and execution.ACHIEVEMENTS:- Pioneered launched the digital marketing department, that impacted profit margin through sales campaings attaining a 30% revenue increased.- Increased and mantained a 90% customer satisfaction via marketing actions resulting on a +30 visits to our car workshop by month.- Developed innovative campaings ideas for sales promotions for new products and services using effective multimedia advertising tactics obtaining a growth of 15% on market share.

Responsible for marketing and graphic design projects (theater, shows) . Generation and execution of guiding idea , campaign and applications.Responsible for the management, construction , moderating communities around the brand and itsexposure on social networks as well as dissemination and visibility strategies. Manage, coordinate and evaluate shows and events.