Reponsibilities- Responsible for guiding and training a network of 150 web editors.- Responsible for the development of a SharePoint site architecture. - Responsible for the successful migration and implementation of a new, responsive and interactive intranet in SharePoint Online including technical connections and access.- Supervising colleagues responsible for content on the intranet and advising them on guidelines for (online) communication strategy and branding.- Writing recruiting texts for landing pages and other media that convince students to choose a Zuyd study programme.- Management and explotation of useful information and making available across all networks of Zuyd University.- Writing and editing internal newsletters and stories.- Tactical and operational support on development of communication strategies. - Community management, communication consultancy and content management (owned/earned).- Communications advisor in the sustainable Zuyd programme.Milestones- Developed MijnZuyd, the new corporate internal communications channel of Zuyd University. For 2.400 colleagues and 14.000 students.- Implemented a new podcast strategy that can be used by all academies and departments.- Developed a new training programme for 150 web editors.

Interim online marketeer and partner for businesses and entrepreneurs that aspire to grow digitally and expand their business and revenue.

Concert, event & commercial portrait photography for companies, entrepreneurs, foundations, governments and cultural institutions.

- Search Engine Marketing- Web development- Content management - Linchpin and partner for management and content developers- Supporter in visual storytelling and deploying strategy- Business partner for the online field- Focusing on data driven results in expanding online growth- Web analytics & online strategy- Providing WordPress training and SEO-writing courses

- Ensuring the technical backbone is operational for event registrations. - Taking care of event photography. - Making event listings measurable.- Align with project proposers on their proposal.- Data accountability e.g. visitors, traffic resources and sales channels.- Creating online community engagement to encourage event registrations.

- Responsible for strategic communication plans and executions in relation to resident communication, (sustainability) projects and corporate communication.- Working with staff department (6,9 FTE) on strategic and tactical communication challenges. - Collaborating with HR for internal communication, strategic HR management and labour market communication.- Press and (crisis) communication on ad-hoc and planned cases. - Organised a conference for housing associations, municipalities and partners (75 visitors, 3 speakers + chairman)- Coordinating communication roadmaps around sustainability and new-build projects with external partners.- Supporting the department in daily communication activities.- Optimizing the Umbraco CMS for the internal organization (knowledge base) and external audiences (website and FAQ content items). - Coordinating and implementing communication projects in the areas of (organisational) culture, engagement and events.- Key user of the CMS and thereby first point of contact for employees. I also represented users in consultation with IT, helped implementing en testing of updates, inventoried change requests and coached other users in using applications. - Responsible for communications & PR yearly budget (75k)

- Providing metrics regarding the effectiveness of any search engine enhancement- Refining techniques that are used in search engine optimization- Manage targeted original content for 3 international website domains- Research for targeted keywords used for context production- Consultancy in terms of digital strategy and conversion optimization- Responsible for development, creation and coordination of a multi-domain ingredient index- Technical SEO and outreach- Delivering insights to internal stakeholders and management

- Developing a decent Search Engine Marketing strategy- Responsible for the omnichannel communication strategy. - Instore photography of products and brands- (Copy)writer and story developer- Customer value maximization (CVM) - Following and providing external insights on key audiences that will help identify opportunities, relative to key industry issues and corporate topics- Webdesign of new digital platforms, websites and templates- Creating an online digital architecture of owned media that strengthen each other- Optimization online marketing processes for the sales teams in the physical shop- Accompany high school interns and support them in learning and doing- Provide internal communications guidance to salesmen and management- Oversee monitoring and management of potential and inherent reputational risk- International SEO for the German market, content distribution and respond to cultural differences - Translate insights into recommended strategy and manage/mitigate reputational risks- Expand Marketing Automation activities in the field of sales, customer support, aftersales and online- Setting up narrowcasting infrastructure

Project communications for Citizens’ Budget Maastricht- Online communications and social media monitoring- Stakeholder management- Content creation for socials and website- Projectmanagement- Research and advise on communication issues

- Corona webcare via OBI4wan- Developing online communications strategy for Citizens’ Budget Maastricht- Organisation of physical and online events

- SEM, SEO and SEA consultancy. - Shopify e-commerce optimization for better conversion ratio. - Keyword research for mapping visitor behavior for new KANE customers. - On-page SEO for optimizing products and collection.- Optimizing and monitoring Google Ads Search advertisements. - Consultancy and training of KANE management.

Interim Online Consultant for various accounts. Worked on online communication strategies, data analysis and reporting.- Humankind- Mondriaan- DCMR- ZZP Nederland- Maastricht University- CMyLife

- Community development- Strategic thinking and connecting the dots between data and digital improvements- Performing social analysis- Creating reports with analysis, comparison of mentions, languages, topics and competitors- Creating social media reports of several social media channels of Unilever PLC- Creating live dashboards to track & follow mentions- Writing queries in social media management tools

- Search Engine Advertising for three Anytime Fitness franchise clubs (Voerendaal, Heerlen-Centrum and Heerlen-Zuid)- Google Ads search campaigns focused on membership acquisition and lead generation.- Creating Instagram blueprint in how to use Instagram stories and timeline postsing - Conversion Optimization of landing pages- Building a digital architecture apart of the Anytime Fitness‘s main website- Photography of Anytime Fitness clubs and group lessons

- Search Engine Optimization for expanding growth the vanDaan Recruitment platforms- Giving social media trainings and support- WordPress web development- Using e-mail marketing to expand digital traffic to vanDaan’s website- Creating Facebook Ads for empowering vacancies and blogs

- Photography indoor and outdoor events- Social Media Management during events- Photography partner events organized in collaboration with NIEUWE NOR- Same day delivery photo edits for sales, marketing and promotions