• Pioneered a disruptive mobility and security solution by conceptualizing, orchestrating, and driving the development of a BTOC Mobile Application ( 70 000 users) and a BTOB SAAS solution.• Devised and executed a dynamic sales strategy, resulting in successful lead generation, strategic partnerships and contracts with industry giants, including RATP, TBM, TCL SYTRAL, MGEN, and BNP PARIBAS, with deal values ranging from €15k to €250k. • Spearheaded a comprehensive communication and… Show more • Pioneered a disruptive mobility and security solution by conceptualizing, orchestrating, and driving the development of a BTOC Mobile Application ( 70 000 users) and a BTOB SAAS solution.• Devised and executed a dynamic sales strategy, resulting in successful lead generation, strategic partnerships and contracts with industry giants, including RATP, TBM, TCL SYTRAL, MGEN, and BNP PARIBAS, with deal values ranging from €15k to €250k. • Spearheaded a comprehensive communication and public relations campaign, generating over 300 national media mentions across press, television, and radio platforms with a 10k€ budget.• Managed a team up to 8 people #Startup #Founder #Mobility #SAAS #Mobile App #CEO #CTO #CMO Show less

• Creation of disruptive Innovation Strategies using ISMA360® method that enables designing a strategy to transform an invention into a market. • Help Startups prioritize Innovation Initiatives and Design Products • Provide Technology and Resource Assessment • Go to market strategy & Lead Generation Strategy (inbound & outbound) : SEO, SEA, SMA, Content, growth hacking, campaign automation, AARRR. #Edtech #Medtech #Retailtech #Real Estate #Innovation #Startup

For the 8th MSc Program in the world in Luxury and Fashion Management, created and delivered the Brand Management course in English up to 200 students.• Course Content: Developed the entire curriculum, covering fundamental concepts such as Brand Equity, CBBE (Customer-Based Brand Equity), Brand Identity, and Brand Value, equipping students with a profound understanding of brand management strategies. • Thesis Supervision: Provided guidance and mentorship as a thesis supervisor for… Show more For the 8th MSc Program in the world in Luxury and Fashion Management, created and delivered the Brand Management course in English up to 200 students.• Course Content: Developed the entire curriculum, covering fundamental concepts such as Brand Equity, CBBE (Customer-Based Brand Equity), Brand Identity, and Brand Value, equipping students with a profound understanding of brand management strategies. • Thesis Supervision: Provided guidance and mentorship as a thesis supervisor for students pursuing advanced research projects in the field of fashion, luxury and brand management. • AACSB Accreditation PQ status Show less

• Manage the Marketing, Communication, and product departments, achieving remarkable results, including a sales growth of +200% over five years. • Global Marketing and Communication strategy definition and implementation in 65 countries.• Crafted and executed comprehensive BtoC and BtoB communication strategies, encompassing product launches, website enhancements, advertising campaigns, SEO and SEA optimization, SEM initiatives, PR efforts, print media, and POS. • Consistently drove… Show more • Manage the Marketing, Communication, and product departments, achieving remarkable results, including a sales growth of +200% over five years. • Global Marketing and Communication strategy definition and implementation in 65 countries.• Crafted and executed comprehensive BtoC and BtoB communication strategies, encompassing product launches, website enhancements, advertising campaigns, SEO and SEA optimization, SEM initiatives, PR efforts, print media, and POS. • Consistently drove brand visibility, customer engagement, and revenue growth. • Managed a team of up to 13 individuals #Global #CMO #CPO #Distribution #Sport #Marketing #Strategy Show less

• Pioneered the development and worldwide launch of Tatootouch, an innovative temporary tattoo protected by a patent. Orchestrated all aspects of the product and company creation, including the inception of a sales strategy, pricing structure, and the creation of essential sales tools. • Successfully established robust distribution channels in Europe from scratch, resulting in an extensive network of over 8 000 points of sale, including prominent retailers such as Carrefour, Intermarché… Show more • Pioneered the development and worldwide launch of Tatootouch, an innovative temporary tattoo protected by a patent. Orchestrated all aspects of the product and company creation, including the inception of a sales strategy, pricing structure, and the creation of essential sales tools. • Successfully established robust distribution channels in Europe from scratch, resulting in an extensive network of over 8 000 points of sale, including prominent retailers such as Carrefour, Intermarché, Monoprix, Toy'R'Us • Identified key actors and led negotiations for a global licensing deal, culminating in a high-value contract with a minimum guarantee of €10 million per year. #Sales #International #Distribution Strategy #Pricing #Go-to-Market #CPO Show less

Professeur du cours Marketing international Luxe et Cosmétique

- Luxury Brand Management for the M.B.A. International Luxury Management (in English)- Innovation Management (in English), Product development

- Defined marketing and communication strategies - Creation of media plans, purchase of advertising spaces (T.V., Press, Radio, Internet)- Briefing and Development of the French advertisings with various advertising agencies- Design and production of events (Openings, Fairs, Product launches, Partnerships…)- Development of promotion, communication and sales tools: Merchandising, POS, Edition… - Defined the CRM & digital strategy, the different Internet campaigns, brands… Show more - Defined marketing and communication strategies - Creation of media plans, purchase of advertising spaces (T.V., Press, Radio, Internet)- Briefing and Development of the French advertisings with various advertising agencies- Design and production of events (Openings, Fairs, Product launches, Partnerships…)- Development of promotion, communication and sales tools: Merchandising, POS, Edition… - Defined the CRM & digital strategy, the different Internet campaigns, brands websites, newsletters, Customer databases- Determined schedule and monitored actions of press and public relation agencies work.- Development of ASICS Street-wear range and of the Onitsuka Tiger brand through celebrities’ endorsement and VIP product placement Show less