Fabien Lienard Email & Phone Number

Lausanne, Vaud, Switzerland

Lausanne Area, Switzerland

- Built product category strategy and cohesive portfolio across the overall ecosystem, including positioning, pricing and product roadmap- Defined key product features based on consumer needs and use cases- As product owner, I led the creative team through the design process, from the ideation to product validation - Led the development process from prototyping until manufacturing, managing cross functional teams- Briefed marketing and retail teams to translate product features into impactful communication- Led and oversaw the product launch, gathering feedback for improvement loop Achievements- Building a new category, launching more than 50 products worldwide in 60+ markets- Turning a business opportunity into a millions revenue stream in 4 years- Establishing a strong design and brand identity

Lausanne Area, Switzerland

- Helped define global brand positioning and create marketing campaigns - Created & led new consumer engagement programs

Lausanne Area, Switzerland

- Account management - Managed sponsorship accounts for partners such as Dakine and Scott, set annual KPI’s, planned brand activations, managed visibility and returns on investment- Event organization – Managed operations, communication and budget for events in a mountain environment across Europe. Led a team up to 20 staff during the event- Marketing & Communication – Build social media strategy, community management, develop a website in collaboration with agencies, communication report and analysis- Project management – Led a team of 2 interns to manage the athletes coordination, communication and content creation for the Junior and Qualifier Tour, created and managed an online registration tool with MemberPro, managed annual budget

Product Management

Design Thinking & Innovation

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor'S Degree, Business Administration And Management, General