As the General Manager of Bragard Middle East, I oversee the sales, operations, and strategy of the leading brand of professional workwear for the hospitality sector in the GCC area. I have been with Bragard for over 12 years, including 8 years as a General Manager, and I report directly to the Group CEO based in France.My core competencies include new business development, contract negotiation, key account management, marketing communications, and customer relationship management. I have successfully developed and implemented region-specific processes, pricing strategies, and business plans to support the growth and profitability of Bragard. I have also built and led a high-performing team of sales and business development professionals, and established strong partnerships with key accounts and stakeholders in the HORECA industry. I am passionate about delivering excellence, innovation, and quality to our clients and partners.
Listed skills include Business Development, Crm, Project Management, Gestion De Projet, and 17 others.