Fabienne Hebrard Email & Phone Number

London, England, United Kingdom

💡 Brand Marketing & Creative Strategy Specialists. 🦋 We take your ideas from incubation to full bloom & beyond.

Creative / Art Direction• Creating key looks for Press Ads for L'Oreal Paris & Glen Morangie (LVMH)• Developing the creative and putting together looks for a social media campaign for Maybelline New York• Styled the lookbook and website imagery for Finlayandco.com & Xinx SportswearE-commerce styling:• Create looks for websites (such as ASOS.com, London-Boutiques.com & Keungzai.com) working with fit model, mannequin and pinning • Working to tight deadlines for website to meet their clients’ deadlinesCommissioned work:• Guest stylist for The Metro Newspaper http://metro.co.uk/2014/01/08/how-to-find-decent-clothes-in-charity-shops-insider-tips-4252976/Musicians:• The Kooks for Alan Carr Chatty Man https://www.youtube.com/watch?v=Weu4ZJHlM_c• Cleo Sol Editorial: • Most recently for WeareCollision Magazine Issue 5

London, England, United Kingdom

- Created marketing strategy including digital, social and offline activity for several brands from fashion to lifestyle including SophieHarley.com, Thunderclap Publishing, Twentynine.london and FloJewellery.com.- Handled the company’s online presence including updated the company’s website and various social media accounts.- Monitored all ongoing marketing campaigns.- Conceptualised & directed videos for online adverts within a strict budget.- Produced an one-off immersive theatre production in two months from auditioning actors, writing and directing marketing video, to sell out show which featured in notoriously hard to get into london publications, London On the Inside and Time Out (Thunderclap Publishing).- Managed the digital strategy for on several fashion brands (Twentynine.london) - MyShimmy clothing accessory and luxury fashion brand Maison Makarem creating the concepts for shoots for seasonal lookbooks.- Created & implemented yearly social media strategy including with monthly themes adapting to new collections, sales, discounts and national events- Created graphics for social media using Adobe Photoshop

London, England, United Kingdom

- E-commerce: Redesigned website with easy customer navigation and new graphics which saw site visits increase by 110% within first week.- Manage customer retention, website functionality, drive marketing of returning customers with plug-ins tools and loyalty scheme.- Manage all web content including imagery and product descriptions, copywriting and SEO- Create all product feeds, adding product descriptions, attributes, meta details, optimising images and ensuring that the process adheres to SEO best practice. Identify SEO possibilities for growth and implement, including reviewing the AI and ensuring the site is adhering to best practice.- PPC & Digital Advertising: Drive performance across media channels, including setting CPA targets and weekly budget lay downs and reviewing performance on a weekly basis. Set and run the campaigns and adjust accordingly.- Sales Planning & creative shoots: Managing the sales campaigns from imagery to on trend shoots, and marketing schemes when applicable ensuring the brand is aligned with competitors.- Social Media Marketing: Strategise, manage and create content across all social media channels. - Daily monitoring of content performance to maximise engagement and followers. Manage and coordinate affiliates.- Create trackable content using Google Analytics Tools.- Led the marketing strategy for the collaboration with Tropic of C, maximising engagement and sales from our collaborative customer base.- Email Marketing: Manage, write and schedule newsletters.- Analytics & Reporting: Weekly and monthly performance reporting of site and related digital marketing activity, focusing on traffic, engagement, conversion and sales. Identified ways to drive traffic, conversion and customer retention Point of contact for any external partners; affiliates and any other contractors, ensuring efficient coordination overall online improvements.

London, England, United Kingdom

- Re-created the brand story for this UK based B2C trend-led brand focussing on its hand-crafted designs & London roots to attract its target market.- Through my rebranding of their social media imagery, focussing on their brand personality, revenue tripled & Instagram became its number one source of revenue compared to previous months (where it was at no.5).- Directed the redesign for their front page which saw an 860% uplift in sessions to the website.- Conceptualised two marketing campaigns (Spring & Summer) keeping it trend driven for their target consumer, including directing campaign video & styling. Created six month social strategy focussing on customer retention.- Monitored digital strategy through close analysis of e-commerce website & shop (using Shopify).- Prepared KPI presentations bi-weekly with Google analytics.- Prepared presentations for their international team.- Handled communications between in-house design, marketing & management to make sure brand message was aligned.- Created a brand customer loyalty scheme for returning customers (their most pro- active customer).- Created 'style tribes' scheme to attract influencers to the brand liaising with influencer management.

London, England, United Kingdom

Art direction and styling for several brands including Maybelline, Glen Morangie (LVMH) x Finlay Eyewear, Hewlett Packard and Etienne Ozeki; - Revamp a dated brand and created a modern, aspirational aesthetic to their target audience through lookbook social media imagery (Etienne Ozeki).- Art direction & styling; Created aspirational yet attainable imagery for both sexes, appealing to the Millennial generation who associate wth a luxe lifestyle (HP)- Conceptualised collaboration between the whiskey brand and quintessentially British eyewear brand (as seen on Kate Middleton) targeting men using whiskey casks. Developing the story through 'British makers' (Glen Morangie).- Art direction & styling (MNY)Images upon request.

London, England, United Kingdom

- Seek innovative local fashion businesses to start trading at Camden Market - Manage relationships between retailers and different areas of management at Camden Market and Market Tech. - Initiated digital marketing workshops incl. iZettle training for traders Established the ‘North Yard’ Shopping Community for Camden Market creating 52% uplift in footfall and 44% uplift in sales within the first three months. - Art Directed the re-branding of CamdenMarket.com, keeping the look fresh and appealing without loosing Camden's eclectic feel. Website saw uplift on engagement 150% in month with new look ( vs. standard banner refresh). - Events Management: Create & manage collaborative events to help traders establish themselves within the area and encourage footfall to their shop. - Gather & create marketing material with the traders that can be used on our social media channels. - Manage weekly social media meetings with traders to teach them how to get the best out of social media for their brand. - Liaise with the different Market Managers and Camden Market Directors to maintain our objectives for the renovation of Camden Market whilst maintaining its authentic London feel. - Establishing Brand Partnerships: Create partnerships between Camden Market, the traders and brands – e.g. Establishing a strong partnership with Superga & Camden Brewery for monthly music event

Notting Hill, London

Presenting:• Live TV at their LFW AW14• Interviews with designers, 'IT' girls and singers Rough Copy during Shopcade's LFW SS15 Pop up Store Event and party. Video example here: https://www.youtube.com/watch?v=zbnN96cfO5Y&list=UUUGSTMWYKKZChSBHxg6mKWg• All presenting work for Shopcade can be seen here: https://www.youtube.com/channel/UCUGSTMWYKKZChSBHxg6mKWgFashion Corresponding:• Writing up celebrity interviews for the blog• Creating on-trend 'Get the Looks' of celebrity style on a daily basis appropriate to the app usersEvents Management• Organising monthly 'Style Battle' Competition Shoots whereby users would win a fashion makeover with a fashion magazine• Co-ordinate location, competition timings and liaise with brands and celebrities associated with this• Organised Shopcade 'Style Battle' Party - liaising with PR company• Contacting third party brands for gifting • Liaison and negotiation with suppliers • Internal department liaison• On-site event management • Post event reconciliationOther:• Intern management

Great Portland Street, London W1W

Principle Accountablities:- Create, develop and implement the brand Social Media Strategy- Reach generation and content marketing on relevant social channels (e.g Twitter, Facebook, Instagram, Polyvore, Grabble, Pinterest and Tumblr)- Maintain positive Word of Mouth and user generated content- Social Media Analytics and Monitoring- Develop and support local subsidiaries with the blogger outreach programme.- Manage blogger collaborations and enquiries- Assisting with management and execution of seasonal brand events- Monitoring Social Media trending topics of conversation relevant to the brand- Creating the Social Media Weekly KPI report for Senior Management- Contacting third party brands for brand collaborations- Keeping up to date with market developments and competition activity.

London, United Kingdom

· Implement the social media strategy, coordinating with sales manager and CEO to ensure its effectiveness and encouraging adoption of relevant social media techniques into all of the company’s products and services · Work with the web design team to ensure social media tools & website are kept up to date · Manage social media campaigns and day-to-day activites. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. · Manage presence in social networking sites including Facebook, Twitter; recently setting up P’Interest and in the process of creating a blog, and seeding content into social applications as needed · Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate · Building and managing a Blogger outreach program to build an active brand ambassador network to spread the word about the company · Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results through Google Analytics · Regularly feedback insights gained from social media monitoring into the team, to help them evolve their strategies in a timely fashion · Monitor trends in social media tools, trends and applications

London, United Kingdom

• Online marketing: Edit and write all product copy for retailer websites such as Harrods, Selfridges, House of Fraser & Debenhams for YSL ensuring that the content is engaging and educational to the reader. Manage the images, content & timings for all online sites to reflect the marketing calendar. I liaise with the retailers and re-create the design layout of YSL on retailer websites at every new product launch to make sure we have strong visibility at launch and beyond on their sites. • Printed materials: Manage, create & distribute a monthly magazine sent to our beauty consultants so that they know which products are key to sell each month. Liaise with the PR, sales & training teams in order to give clear & concise information to our consultants. Create copy for other print media projects including lookbooks at each season, invitation cards for magazine supplements and for in-store.• Strategic projects: Write & design ‘Sales Presenters’ – I work closely with the press, marketing and sales department to produce strategic copy for new product launches which is produced into a glossy page insert for the beauty consultants• Media Follow-up: track YSL Press Insertions, file & share with the team. Lead competitor meetings to discuss competitive spend & SOV with the fragrance, skincare & make-up markets.• Affiliates projects: Relay competitor news and create monthly competitive reports and distribute this to the National YSL team.• Organising events• Provide admin support: Direct support to the Marketing Director and marketing team.

London, United Kingdom

Managing the tactical advertising for product launches, Developing leaflet & product artworks, Competitor & market research & analysis, Designing & managing construction of POS material