Atuo liderando a estratégia e gestão da área comercial e na evolução do marketing de ativação como propulsor do crescimento acelerado da Callamarys, com as marcas Tupi, líder de mercado em sua a categoria, Calla cosméticos e Churrasqueadas.

International Business Advisor. Multicultural experience. Brazil specialist working with brand positioning, portfolio and channel mix and business plans to brazilian companies expanding internationally and with international business interested in brazilian market.

Responsible for overall business and full P&L outsite Latin America including the US, France and Malaysia. • Full business acumen, Brand building, product portfolio, pricing, investment plan, channel mix and cross cultural team managementResponsible for brand building overseas (USA, Europe and Asia) including brand positioning, message hierarchy, product portfolio, pricing, investment plan, equity KPIs and communication. • New market entry set-up – brand expansion roadmap. Full implementation plan, building decision algorithm, toolkits and playbooks for local marketeers. Definition of mass market communication guidelines and franchisee leadership training. • Management of marketing P&L for existing markets taking decisions on annual marketing plan, communication, product launches and media investment. • Medium- and long-term expansion plans: new markets business case, strategical planning with C Level approval. • Report to expansion Vice President.

Owner of Global Product fragrance category including strategic direction, Product pipeline, brands and comunication.

Globaly responsable for men's grooming and fine fragrance, including Brand strategy, product and pipeline management, global triple bottom line P&L and share.In the past, Global senior brand manager for baby, kids and young market (until aug'2014) and principal of innovation in fine fragrance's brands with development of new brands and product (until 2013). And local manager of Brazil's marketing leader brands in fragrances - Kaiak, Sintonia and Essencial (until 2011).

Brand Strategy focused on cultural and social areas. Prime clients: Natura, Claro (Telmex), Fiat and Vale.

B2C innovation pipeline and product management. Mass marketing sales campaigns, pricing and sales planning activities. Strategy project in On Demand business including consumer research design and analysis.

Paper products Trade Marketing internship, developing price control tools for diapers and Feminine care. Lead on 2 small accounts in São Paulo area.

Consultant for ONGs and projects on social area.