Deep knowledge of sustainable mobility challenges from multiple perspectives: - Product: current and future mobility solutions clustered in terms of environmental footprint - Marketing: understanding customers’ needs and proper steps needed to take concrete mobility solutions to market - Project management and execution: engaging relevant stakeholders, managing M&A activities, being a primary point of contacts for key accounts

Responsible for Lexus Brand’s commercial and financial performance in the Italian market- Steering Lexus retailer network through a dedicated field organization- Directing marketing policies through a dedicated Marketing team (Product and Marketing communication)- Official spokesperson of the brand- Annual definition of the strategic 3-year business plan and yearly budgetA dedicated team of 11 people, with 2 direct reports (Marketing and Sales operation managers)

Responsible for the definition of external communication strategies related to products and technologies of both Toyota and Lexus brands.Responsible for the marketing activation of pan European marketing platforms such as International Motorshows (Geneva, Frankfurt, Paris), Motorsport series (World Endurance Championship, World Rally Championship, Formula 1) and Toyota brand flagship showroom in Paris.- Coordinating the definition of policies (timing, key messages, events plan)… Show more Responsible for the definition of external communication strategies related to products and technologies of both Toyota and Lexus brands.Responsible for the marketing activation of pan European marketing platforms such as International Motorshows (Geneva, Frankfurt, Paris), Motorsport series (World Endurance Championship, World Rally Championship, Formula 1) and Toyota brand flagship showroom in Paris.- Coordinating the definition of policies (timing, key messages, events plan) concerning Media exposure to new products and technologies in order to maximise both media impact and familiarity & favourability of the media towards Toyota and Lexus brands- Ensuring the highest efficiencies (ROI) of Pan European Marketing activations- Official European product spokesperson for both Toyota and Lexus4 direct reports (Senior Manager Toyota Product PR, Senior Manager for Lexus Product PR, Senior Manager Marketing Operations and (Senior) Manager, responsible for events logistics), annual budget ca. Euro 30 million, total headcount 24. Show less

Responsible for the profitable development of Toyota’s Hungarian operation (Sales and Marketing company) with direct responsibilities in the areas of Sales, After sales, Network development and Marketing- Defining the 3-year business plan and implementing related policies- Driving Sales & Marketing strategy to achieve sales and profit plans- Ensuring network development to achieve proper market coverage- Reinforcing Sales Company’s organization5 direct reports (Sales… Show more Responsible for the profitable development of Toyota’s Hungarian operation (Sales and Marketing company) with direct responsibilities in the areas of Sales, After sales, Network development and Marketing- Defining the 3-year business plan and implementing related policies- Driving Sales & Marketing strategy to achieve sales and profit plans- Ensuring network development to achieve proper market coverage- Reinforcing Sales Company’s organization5 direct reports (Sales, Marketing & PR, After Sales, Network development, IT), annual turnover (2008) of around Euro 240 mil, total headcount around 50 Show less

Responsible for developing adequate external communication platforms related to the product portfolio, new technologies and Formula 1 aimed at maximizing media impact across the Pan European regionDirect reports 3 (Toyota, Lexus and Event), annual budget around Euro 15mil, total headcount 15 people

Product planning for European core models (Yaris, Yaris Verso, Corolla, and Avensis) up to 12/00 and for all Toyota Passenger Cars (SUV excluded). Main tasks: Future generation product concepts and Product development process monitoringDirect reports: 6

360° responsibilities for medium size vehicles (Focus and Mondeo) in the Italian market: product line up, pricing, above and below the line communication and training. Full preparation for the market introduction of the new Ford Focus

Marketing position within the product development structure. Main responsibility is to feed the product development process with marketing inputs (volumes, revenues and product specifications) from all European countries

Commercial responsibilities (sales performance, vehicle distribution, local marketing, dealer financial status and customer satisfaction) for a specific sales area (7-9 dealers)

Main task: 1) to ensure a smooth and regular order submission flow from dealers and 2) to report and to analyze regional sales performances

Dislocated at 6° Battaglione Carabinieri Toscana in Florence, responsible of one platoon of Carabinieri to deliver public order duties and support to Arma’s territorial organization in carrying out judicial police duties