Fábio Hoffmann Email & Phone Number

SUMMARY Professional with more than 22 years in the market, with extensive experience in large companies, such as Banks, Insurance Companies, Telecommunications, Health Tech and Energy in the last 20 years working with leading companies in the market, participating in the construction of Digital Transformation always focused on the customer and agile methods. HARD SKILLS Build strategies to increase sales and attract new potential customers;Define tactics for each target audience, detailed for each persona;Distribute tasks and delegate actions to marketing teams;Conduct Market Research to detect the needs of potential customers;Research and analyze the competition strategically and tactically;Develop marketing methodologies and strengthen the visual identity of the managed brands;Manage ads and budgets.Service Design and Product DesignWireframingBehavioral PsychologyBranding/StorytellingStakeholder ManagementWeb AnalyticsConversion OptimizationExperiment DesignAutomation & APIsMachine Learning & Artificial IntelligenceDigital Marketing – Paid & Organic (SEO / SEM)Funnel, tool-based, content and lifecycle MarketingSalesRetentionLead GenerationAB TestCRO EXPERIENCE Innovation in business models - Business Processes - Action PlansResponsible for the implementation of ChatBot/IA for the sale ofB2B and B2C products, with recognition by oracle partner for the creation and invitation to be speaker presenting the case in Oracle Open World 2019.• Responsible for the b2b and B2C e-commerce part for the implementation fullstack. Identification of opportunities,technical requirements, RFP, BP, change request validation, and UX/UI navigation.• Conducting the new B2B e-commerce project (Netcracker + Adobe), with a defense with the CEO for project approval and complete implementation of the entire construction and customization of the new platform.• Expertise with development projects using agile methods: Scrum,Sprints, Lean, Design Thinking.• Expertise in digital project management, ensuring the quality of allits stages, since the PMO launch.• Experience in e-care /self-service projects: Automation and self-service digitization.• Expertise with projects related to innovation.• Expertise in the areas of commercial/sales, competitive analysis/market, marketing, projects, business intelligence, and outsourcing solutions.• Strategic, analytical (experience in Telesales - Outbound, Inbound and Cross-Selling;• Leader Team and coaching of the commercial and financial team,analysis/development, and implementation of products.