Fabio Iamada Email & Phone Number

São Paulo E Região, Brasil

São Paulo Area, Brazil

- Planning and execution of marketing activities for LATAM- Responsible for alignment and adjustment of strategies coming from GFK HQ.

- Responsible for structuring B2B marketing area of Samsung.- Planning and execution of marketing activities for both direct channels (companies) and for the indirect channels (distributors, resellers, VARs, etc.).- Responsible for alignment and adjustment of strategies coming from Samsung´s HQ.- Responsible for market mapping and competition - Marketing Intelligence.- Marketing Manager of: Printers, Smart-Signage (Professional Monitors) and Medical Equipments.

- Responsible for market mapping and competition - Marketing Intelligence.- Planning and implementation of institutional communication and of enterprise - Marcom.- Development of new products and solutions according to market demands and customer base.- Identifying, analyzing and making viable offerings based on the needs and demands of customers / markets.- Create business models setting prices, payments and sales channels.- Provide pre-sales support to the Commercial area.- Development of training with the aim of training the areas involved with the products.

- Responsible for management and expansion of Large Accounts, such as Magazine Luiza, Kalunga, Saraiva Group (publisher and bookstore), Fast Shop, Fotoptica, TNG (clothing), MC Paints, among others;- Market Needs assessment regarding new products and services;

- Construção do plano de abordagem dos clientes, de acordo com a definição estratégica da companhia;- Mapeamento das necessidades técnicas e estratégicas dos clientes;- Elaboração de solução específica para cada cliente de acordo com as necessidades encontradas, utilizando ferramentas existentes;- Elaboração de propostas técincas;- Auxílio na elaboração da proposta comercial;- Definição do cronograma de implantação;- Acompanhamento e controle da implantação até a entrega final da solução;

- Participation in the structuring and implementation of the Interchange sales channel structure process;- Responsible for coordination, training and monitoring of sales partners;- Definition of sales tools of channels (Pipeline, forcast, etc.);- Monitoring and feedback from sales partners;

- Responsible for managing of Rede de Captura products (Correspondent Banking, Mobile Recharge, Credit Reactivation and Payment Alternative Network) - 27% of company revenues;- Mapping of new market trends;- Identifying, analyzing and making viable offerings based on the needs and demands of customers / markets.- Specify the business and functional detail to the area of technology aimed at creating / developing new products based on customer requirements.- Work in conjunction with the legal department in drawing up contracts.- Create business models setting prices, payments and sales channels.- Provide pre-sales support to the Commercial area.- Training Commercial and Service area.- Track pilot product on the client.- Monitor the product life cycle.- Monitor the revenue and profitability of the offers.

- Quality monitoring team management - 50 employees.- Management and improvement of quality processes of relationship channels with customers.- Development of tools to monitor the productivity levels and quality of the area.- Implementation of the most appropriate tools to the work process.- Coordination of quality improvement projects Call Center and Back Office.- Management of suppliers and service providers.