Fabio Martini Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Responsible for spearheading the strategic growth initiatives and finding new business opportunities within Pharmacy, Wholesale, Convenience & Gas Channels in both Canada and USA. Cultivate and maintain relationships and customer satisfaction with key strategic partners while negotiating partnerships to expand the company’s product reach, and distribution. Provide and utilize insight to drive ebitda growth for both b2c and b2b channels. • Successfully secured and implemented strategic partnership with key industry player’s resulting in a market penetration of over 45%.• Optimizing performance and evaluation of new business opportunities resulting in a successful expansion into untapped markets.• Negotiated, and closed high-value contracts with major clients, exceeding revenue targets.• Implemented innovative sales & marketing strategies, resulting in improved brand equity and increased market distribution.

Montreal, Quebec, Canada

Responsible for leading part of Imperial Tobacco Canada’s customer management team for C-Store & Pharmacy business. Total business portfolio more than 500M NSR. Accountable for 6 direct reports, including National Account Managers and Category Managers. Responsible for delivering both short- and long-term profit and share results by analyzing reports and market trends. Monitoring route to market performance and recommending solutions to both direct to store business, wholesale, as well as Pharmacy business. Accountable for trade marketing strategy within customer management team, as well as development of trade strategy for new category launches.• Led a new approach to customer management with Canada’s leading retailers resulting in a +6% of profit growth and C&G vaping share of +90%.• Developed retail pricing strategy with key customers, leading to over 6M in margin recapture.• Secured category exclusivity on Next Generation Products prior to category launch, enabling Canada to receive global priority on new products.• Negotiated and signed contract deals with all major pharmacy banners within Canada in preparation for new product launch.

Montreal, Quebec, Canada

Responsible for building new channel opportunity to reach new target consumers and drive revenue growth through effective partnership. Developed the strategy to grow our Brands both online and offline within the new channels and delivered over 700% growth within 2 years. Built strong relationships and negotiated total customers investment deals that secured mutual growth.• Led and implemented a 3rd party web marketing strategy and partnerships that became the fastest growing channel and delivered net new business sales of over 7M NSR.• Developed and executed a new total customer investment strategy which grow partnership growth by over 200% and sales by over 700%. Managed National budget and ensured highest ROI in capturing new consumers.• Led and implemented the executional strategy for both Vape Shops and Global Travel Retail during store & travel closures to limit sales impact.• Global Ambassador for the group within the Alternative Channel. Leading and presenting monthly best practices, trainings, and achievements to ensure Global adherence and growth.

Eastern Canada, Canada

One of three strategic Area Managers across Canada. Responsible for leading Imperial Tobacco Canada’s AU30 business in Eastern Canada, while managing a team of 11 Territory Managers within the GMA. Developed and executed the AU30 plan while ensuring performance evaluations over the Business Area Managers (6) and Regional Marketing Team (2) on top of the Territory Managers. • Direct management of sales and marketing growth strategies for over 1000+ retail outlets with sales more than $50+NSR million annually. • Development & implementation of the National AU30 consumer strategy. • Leading the National interviews, hiring and training for the Territory Manager’s position. • Development and implementation of the National Retail Advocacy model. • Development and execution of Eastern Canadian Vaping Strategy. • Mentor and coach high potential individuals while evaluating performance to grow internal talent pipeline.

Calgary, Ab

Strategically oversaw and executed the efficient deployment of all marketing initiatives within Western Canada ensuring compliance with regulatory framework and maximizing ROI. Worked with an Ad Agency to create content strategies, oversaw copy writers and integrated graphic design concepts into Trade material. Coordinated cross-functional teams, optimizing distribution networks, and leveraging market insights to drive successful product launches and achieve market penetration goals. • Development of Western product/commercial launch strategies. • Management of all marketing deliverables (trade initiatives, brand education, customer incentives).• Creation and implementation of regional initiatives that support National projects.• Managed marketing communications internally and externally.• Monthly training of all 88+ regional employees on upcoming projects and initiatives.

Montreal, Qc

Montreal, Qc

Montreal, Canada Area

Calgary, Alberta

Montreal, Quebec, Canada