I am currently serving as the Head of Sales and Marketing at Refriac, a leader in industrial refrigeration solutions. In this role, I am charged with spearheading our sales and marketing strategies, aimed at broadening our market presence, strengthening relationships with existing customers, and seizing new business opportunities. With a robust background in technical sales and B2B marketing, my focus is on developing and executing innovative approaches that meet the unique needs of our clients across various sectors, including food and beverage, pharmaceutical, and chemical processing.Key responsibilities:- Developing and implementing sales and marketing strategies that align with the company’s business objectives.- Leading cross-functional teams to ensure the effectiveness of campaigns and sales initiatives.- Analyzing market trends and identifying new growth opportunities.- Working closely with the product department to ensure our offerings meet market demands.- Managing key customer relationships to ensure satisfaction and loyalty.- Implementing innovative technologies and practices to enhance sales and marketing efficiency.I am committed to driving our company to new heights of success, leveraging my experience in leading teams to achieve operational excellence and exceed sales targets. My goal is to position Refriac as the preferred choice for industrial refrigeration solutions, through high-quality products, continuous innovation, and a deep understanding of our customers’ needs.

Driving strategies to boost growth, develop markets, and increase revenues, I've led teams in executing sales and marketing strategic plans, adjusting strategies based on continuous monitoring to optimize results. Emphasizing innovation through collaboration with the R&D sector, strengthening client relationships, and optimizing resource allocation to maximize ROI.Working with a focus on inspirational leadership and a commitment to excellence has resulted in consistent and impactful achievements in challenging environments, setting a standard of success by aligning strategic objectives with effective execution, showcasing the ability to drive teams towards significant and sustainable growth. Additionally, implementing a new commercial policy aimed at increasing the company's profitability, always with a focus on people. Expanding the market both in Brazil and in Latin America and the USA.

Responsible for managing the sales and marketing areas with a focus on the commercial development of products and customized solutions for both the national and international markets.Acting in the leadership team of internal sales, external and marketing in order to develop high-performance teams.Developing strategic business actions for each market model, analysis and product launches, pipeline of projects / products, market mapping and new investments visibility. Segment performance and product line always seeking a healthy revenue for the company.

Responsible for the sales results of the industrial automation sector of the Company, managing the sales team in OEMs, End Users, Distributors and Representatives. Develop a strategic growth plan for the company, either by developing new markets and products or even by nominating and participating in the acquisition process of other companies.Lead the sales team to continually develop business healthily. Coordinating marketing activities such as product campaigns, increased brand visibility in the market, seminars and workshops for customers.Be a facilitator for the development of the technical and commercial skills of the team.Responsible for increasing market share and ensure a healthy revenue for the company.Support all IMI Precision business segments through constant leadership.

Responsible for sales results in indirect channels/distribution/Integrators. Improve coverage through the development of existing and new Channels. Develop a product price strategy for different levels of channels, coordinate marketing activities such as product campaigns, enhance the image of channels, seminars and workshops for indirect channels and their customers. Develop technical and commercial skills of the distribution channel through periodic training to better promote the company's products.Responsible for increased market share and ensure effective utilization of channel resources.Support all business segments of IMI Precision through the organization of indirect channels.

Manage the sales team of the Division of Industrial Hydraulics to achieve sales targets, profit and market share. Develop and execute sales and marketing strategies. Ensure that products and services are marketed in accordance with the goals set for maximum profitability and volume within the industry and the economy. Provide a high level of customer service that allows customer satisfaction and long-term retention.

Product Specialist Hydraulic Engineer, in sales division. Responsible for sales in key accounts and OEMs in the South and Southeast regions. Acting focused on the development of industrial hydraulic products. Analyzing the market to seek new sales segments focused on hydraulic systems. Follow up on customer portfolio, development of hydraulic systems costs and system sizing.

Application Engineer in hydraulics division performing the interface between Parker Sales Company and customers for the development ofhydraulic systems (HPU), sizing and solving technical/commercial problems.Proposing technical solutions through better application of existing products and/ordeveloping new projects or products, always seeking to exceed customer needs.Performing offers with seller to customers, visits to the keep the accounts, technical data collection for projects and investments.

Product and Sales Coordinator, developing the products of industrial automation: frequency inverters, Industrial PCs, HMIs and profibus products.Management external and internal team to increase the product quality in the market, increase the sales, technical support, marketing and training.Developing sales strategies, inventory control, action plan to increase products sales, price lists.Direct involvement in sales and development of new customers as OEMs, end users and engineering offices.

Sales Coordinator for the the pharmaceutical, veterinary and biotechnology industries, developing a new segment for the company, creating sales strategies, partners and specific training for the company's employees in addition to perform sales in the industry for their engineering and maintenance development projects using the entire line of solenoid and process valves, pneumatic products.

Sales Specialist working in São Paulo with OEM and large end users in their engineering and maintenance to develop projects using the entire line of solenoid valves / process and also with pneumatic products.

Technical Sales, working with development projects and engineering sales related to product line commercialized by the company, involving PLCs, HMIs, charge monitors, supervisory, sensors, relays and communication protocols. Working with OEM, end users and automotive industry, developing new customers in the state of São Paulo, and the coordination of distributors and sellers inside the company.

Technical Sales, working in the area of project development and sales related to pneumatic products line. Operating in the automotive industry sector, auto parts and OEM.

Technical Sales responsible for the relationship between the company and the customer, working with project development and sales related to the entire product line: frequency inverters, softstarts, converters AC/DC, converters AC/AC and servodrives. Experience in technical sales in automation industry with trips arround Brazil, also performing speeches and conducting workshops about automation.

Technical Sales responsible for the relationship between client and company, working in the area of project development and sales related to the entire product line: hydraulics, pneumatics, servo and linear motion. Experience in international contacts to tranfer the technology from Germany to Brazil. Including technical translations, preparation of presentations and product demonstration stands. Sizing and projects involving hydraulics, pneumatics, servo drives, linear motion drives and AC/DC Controls.

Engineering internship at Indramat division, responsible for the servodrives and servomotors, working on repairing and maintenance of equipment, sizing and start-up. Sales Engineer internship working in assistance for engineers and sales projects for clients. Start-up and machinery maintenance of involving servodrives. Experience in the use of graphical tools (AutoCad and SolidEdge) for development projects.