I am a passionate hands-on Senior Executive with 20+ years of leadership experience with focus on sales and marketing in the international consumer good industry.My mission is to grow existing and new business in tough competitive environments, including ecommerce, in European markets.I have experience in team management, marketing, sales, customer development plan and Profit & Loss responsibility.I am also recognized as strong team player, with modern leadership style, that permits people to better express their potential and growth.Thanks to my deep experience in sales-oriented organisations I am used to act in complex multichannel markets as well as ecommerce, Mass Retail and B2B.I can bring a unique blend of strategic vision, dual expertise in FMCG and Durable goods, flexibility and excellence in execution.Specialties: general management, sales and marketing, consumer goods industry, ecommerce and retail. Contact details: fp.peron@gmail.com