Ocap Group is an Italian leading company specialized in the production and supply of premium quality steering and suspension components to vehicle manufacturers as well as to the IAM. The company sells its products in more than 70 countries worldwide.Responsible of marketing department of Ocap International:- Coordination and monitoring of product managers' activities;- Management of company product ranges (steering and suspension for cars and trucks, engine mounts for cars, shock absorbers for cars);- Pricing and margin analysis;- Product launches (product launched in Ocap International: steering and suspension for trucks, shock absorbers for cars);- Responsible for product data management and product marketing activities;- Management of company website and social media channels for the IAM business.

Rhiag is one of the leading multinational companies in the distribution of the spare parts for passengers' cars, commercial and industrial vehicles.Main activities:- Management of several product lines within the Industrial Vehicle division;- Price positioning;- Margin analysis;- Product launches- Definition of promotional activities;- Sales force support.

Working for the diagnostics and test equipment business of the company within the Automotive Aftermarket division.As intern, I carried out the following activities:• Development of materials and reporting for the sales force;• Product competitor analysis (technical features and pricing);• Supporting promotional activities.