In charge of all key accounts’ brands (20+) portfolio with focus on sales increase and optimization. Strong cooperation with KAMs & BMs aiming to achieve regional sales targets.• Commercial strategy development for modern channel• Go-to-market planning & collection launch forecasting• Grand Vision supply chain integration (9 regional banners) due to company acquisition

Reporting into the head of global merchandising responsible for the Oakley product offer across all global KAs (WHS stores managed as retail). Leading a team of 2 people. New products development based on sales rep feedback and customers’ meeting.• Product & distribution segmentation to maximize supply chain efficiency & SKUs productivity• Brand strategy definition to deliver the best assortment to each cluster of stores (10K+ pos)• “LEGO 2.0” project leader: new merchandising model rolled out in 2018 across EMEA partners

Within the Corporate Market Intelligence team, in charge of centralized reporting.• Sell-in, Sell-out analysis to identify missing business opportunity cross channel of trade• Brand portfolio management across 30+ countries

Internship within the Corporate Marketing department and reporting into Prada Group (3 brands) BBM.• Development and deployment of the cross-country marketing plans• Monitor and report of group brands’ performances across all countries

“National University of Singapore” funded (500K$) start-up focusing on social networks community’s monetization through brands’ campaigns and community engagement.• Exploring new markets and direct sales with partners, customers and distributors• Customer relationship management & campaign ROI monitoring• Community development and Customer relationship management.

In charge of management and development of the project: "Ospitalità Italiana 2013" (global quality certification for Italian restaurants all over US).• Account management• Market research & competitive analysis

• Marketing of the CONI activities.• Budgeting, and Market analysis.• Event Management.• Fund raising.