In this era of rapid transformation fueled by AI, I am responsible to dive into the dynamic world of business applications alongside customers, partners, and my colleagues at Microsoft to define innovative strategies and drive initiatives to catapult our Biz Apps growth across these regions.

Seer / sē-ǝr / n. A person with profound insight who foresees the futureAt Seer 365 we are on a mission to revolutionize the Microsoft Dynamics 365 implementation model, from system evaluation through to deployment, empowering customers and Microsoft partners alike to achieve greater success.Using some of the brightest and most experienced minds in the industry, we’re building transformative products that optimize the selection, delivery and adoption of Microsoft Dynamics 365 business applications and associated technologies, helping to significantly:• Reduce Cost• Mitigate Risk• Save Time.All, without compromising on quality.Please take a look at our website www.seer365.com to find out more or get in touch.

- Manage all aspects of channel programs - from strategy, to development, to implementation and results to grow Pega’s revenue and market share through building successful partnerships.- Report directly to the VP of Global Partner Transformation and Operations, and work collaboratively with the Regional Channel VPs, Partner Marketing leadership, and ecosystem teams to develop and execute strategic business plans interlocked with the Partner and the Pega Industries and GTM Regions. Some of the outcomes of these initiatives were the recently launched Pega's comprehensive Partner Program and the Partners' investments plan.

Growing Microsoft Business Applications markets through innovative and proven sales strategy, relentless customer focus developing common outcome based relationships, and channel initiatives that deliver consistently growing results. Continuos focus on operational excellence to develop a global business leveraging Microsoft solutions. Overachieving fiscal years' targets two years

Led Microsoft Dynamics CRM (Dynamics 365) Channel strategy and programs to transform and grow Microsoft Business Applications ecosystem in a Cloud world, which resulted in 80% of CRM partners operating in the cloud with expanded focus to multiple solution areas.

• Marketing Director responsible to define and execute all MS Dynamics marketing initiatives in Brazil including integrated go-to-market strategy that incorporates industry, segmentation, sales, references, channel, and competition components.• Responsible to achieve Dynamics KPIs/Scorecard and metrics including revenue and market share. Lead to cash responsibility. Also, responsible to work with Microsoft Latin America HQ and MS Corporate HQ to define and implement local marketing programs and campaigns to drive demand generation and awareness. High focus on return on marketing investment. Outline value proposition and messaging to positively impact solutions’ strategy in the market.• Define and manage sales enablement, channel strategy and readiness, work with Analysts and PR, product launches, and coordinate agencies engagements. • Responsible to manage a high performing marketing team focused on building awareness, branding, demand generation, pipeline, and sales enablement. Also, develop Global System Integrators alliances to jointly develop the market. • Some of the most recent accomplishments: o Consistently achieved over 20% YOY revenue growth o Managed 2 major product launches o Managed the Brazilian participation in MS Dynamics global event (13.000 people) building a US$7.5M pipe in the last event. o Recently led digital marketing campaign that achieved top 3 results globallyo Consistently increased Reference Program achieving highest LATAM results 2 years in a rowo Received 2 CRM Market Awards – Customer Service Excellence and Omni Channel Relationshipo In one year increased ecosystem satisfaction index in 68%o Developed a Microsoft Dynamics professional formation program jointly with target universities

• Elaborated and implemented the diversification strategy to add 3 new lines of businesses to COLDWELL Group. New estimated revenue – R$5 million.• Defined the plan and signed 4 new international partnerships from the US and Canada to distribute, sell, and service innovative products in Brazil• Manage 3 lines of businesses with more than 130 employees from the sales, marketing, consulting, finance, and administration groups. Revenue in 2010 – R$7 million..

• Responsible for opening and developing the Brazilian and Latin America operations for a multinational company, creating strategic solutions for launching and growing the business from start-up to the creation of teams and sales processes• Responsible for P & L management and marketing, sales, finance, consulting, customer relationship strategy, budgeting, and alliances• Developed and managed sales in Latin America. Responsible for strategic business planning, key accounts management, development of new opportunities, positioning, prospecting, and forecasting. In just one year achieved sales of over US$1.6 million in a brand new company in the market with positive cash flow• Developed and implemented corporate strategies to build branding in the region, mix of services and products – increased sales and market share, as well as strengthened business capacity and delivery• Established local business practices and processes in alignment with the business and legal Brazilian standards and alignment with HQ´s global processes • In 6 months received the "Excellence" award from the CEO due to global performance and targets achieved • In 7 months conquered the highest level of partnership with Oracle – The only ERP partner at this level in Latin America at the time

Promoted from Sr. Global Marketing Manager to assume product marketing operations in North America, Latin America, Europe and Asia/Pacific.• Led global marketing functions for JD Edwards World A9.1 product launch, the most significant release in 10 years; 100 customer downloads in first 60 days. • Defined strategy / planning for worldwide launch programs. Managed activities in the USA, Australia, Thailand, Singapore, China, Spain, UK, France, Brazil, and Mexico. • Developed go-to-market and positioning strategies for above launch. Managed sales and partner enablement programs. • Responsible for global marketing campaigns defining product value proposition to increase market penetration. • Defined all marketing functions for Oracle’s annual conference. Increased attendance 40% in the U.S. • Effectively plan and manage VP/GM participation in major conferences. • 3 outstanding performance awards over the last 4 years while going through 3 mergers/acquisitions.

Advanced to identify international and domestic user requirements for training and translation services to fuel product development activities. Conducted market research and surveys to determine opportunities, evaluate competitors and create growth strategies. Established business plans documenting product development cycles including schedules, resources and specifications.• Oversaw annual users’ group trade conferences with 7,000 attendees, focusing on selection of target audience, development of high impact booths, demonstration of products and expansion of sales pipeline.• Produced $1 million in annual savings by improving product alignment; for example, enhanced material and program quality for Spanish speaking markets.• Collaborated with Education Product Marketing to devise strategies for positioning, pricing, packaging, marketing and sales that included bundled offers with key partners and potential ROI upon course completion.