IFT Team Lead covering the whole Italian Territory

Short-Term Acceleration Program

● Coordinating four independent projects on new product launches simultaneously for Rexona/Sure● Working closely together with different markets and functions to support and implement the brand strategy and campaigns across EU and ANZ ● Analyzing global market data, Rexona trends and competitors ● Exploring and implementing partnerships/sponsorships with global Companies

Assistant Brand Manager - Consumer Marketing Oral Care with the following tasks:● Supporting brand strategy development and new product launches (toothbrushes) for Colgate, Elmex and Meridol● Coordinating strategy for Southern Europe Hub which includes 12 countries: Italy, Greece, Croatia, Serbia, Bulgaria, Bosnia and Herzegovina, Albania, Macedonia, Slovenia, Kosovo, Montenegro and Cyprus● Market and competitors analysis using Nielsen Database for weekly and monthly reports● Coordinating with international agencies for TB artworks development● Implementing and supporting promotional activities, in-store materials and communication plans● Creating, extending and updating SKUs using SAP

● Creation of marketing emails through Campaign Monitor (Online Marketing Program)● Project development through Smart Sheets (Project Management Software)● Developed and promoted the smartphone application for TIA’s Network of the Future Annual Conference● Development of content of TIA’s Webcast Webpage (BrightTALK) ● Attended TIA’s Network of the Future Conference in Dallas, TX and assisted staff on daily operations● Managed members’ database (NetForum/Avectra) to be used in future marketing campaigns