Fabio Fadel Email & Phone Number

Brazil

São Paulo

- Leadership of Brazil's largest fashion commerce operation, overseeing the planning and execution of all commercial disciplines, and establishing strategic partnerships with over 200 leading fashion brands, both national and international. Managed sourcing, pricing, merchandising, and marketplace operations, including onboarding, farming, commission management, and Ads service.- Planned and executed a comprehensive review of value proposition, assortment strategy, and brand positioning, leading to a significant increase in market competitiveness. Implemented operational improvements that reduced inventory coverage by 25%, increased SKU productivity by 75%, and boosted average ticket value by 30%, optimizing working capital and maximizing profitability.- Championed innovation by negotiating and exclusively launching international brands like Mango, Topshop, and Ralph Lauren in Brazil, reinforcing Dafiti’s position as a leader in Brazil's fashion commerce. Additionally, drove a ~31% increase in Ads service revenue by introducing new tools, promotional mechanics, and commercial opportunities.

São Paulo, Brazil

- Strategic leadership in planning and executing eight commercial areas: Apparel Purchasing, Home Textile Purchasing, Electronics Purchasing, Commercial Planning, Store Supply, E-commerce, National Sourcing (with approximately 300 suppliers), and International Sourcing (including managing operations in Shanghai, China), alongside Product Development, focusing on private labels that accounted for approximately 80% of items.- Significant contribution in defining financial strategies and policies, including consumer credit operations, financial services commercialization, and expanding the customer base through Private Label and Co-Branded Cards.- Development of new business ventures and partnerships to generate additional revenue, including the creation and management of a commercial laboratory and incubator for new categories. Launched eight new categories with an approximate annual revenue of R$165 million, along with partnerships that provided differentiated in-store experiences, such as launching the first Disney store-in-store in Latin America, which not only generated additional revenue but also increased traffic and cross-sell.- Expansion of e-commerce operations, internalizing 100% of front and back-end operations, resulting in an increase in the digital channel’s share from 2% to 10% of the business.

São Paulo, Brazil

- Definition of the commercial strategic plan for a revenue of ~R$6 billion, setting sales targets for three distinct business units, evaluating historical performance, market projections, category potential, and financial goals.- Implementation of market segmentation, creating tailored sales strategies for different store clusters.- Guiding the purchasing team in managing a mix of ~25,000 SKUs, aligned with customer demand, value proposition, and fashion trends.- Management of inventory comprising ~20 million items, ensuring adequate levels to meet demand, optimizing working capital, and minimizing obsolescence.- Establishment of strategic pricing policies, considering profit margins, demand elasticity, competition, and product lifecycle management.- Development of logistical strategic planning, defining performance targets, delivery timelines, and inventory policies for stores and digital operations.- Management of inventory replenishment for the expansion of 165 new stores.- Oversight of Distribution Center operations, including team management, storage, picking, shipping, and inventory management systems.- Planning and optimization of delivery routes, reducing transportation costs and minimizing delivery times.- Coordination with third-party carriers, ensuring compliance with service standards.Key Achievements:- Re-clustering 100% of stores, resulting in an increase in inventory turnover from 4.1 to 6.1 times per year, sales growth, and a 6 percentage point increase in profitability.- Enhanced productivity in the Distribution Center, reducing logistical costs from 3.2% to 2.9% and cutting store replenishment time by 37%.- Implementation of "BACKHAUL," optimizing truck usage and generating additional revenue through rental and shared services.

- Inventory management to maximize working capital, sales, and profitability, including markdown suggestions and allocation guidance based on store display/storage capacity, sales curve analysis, and seasonality.- Setting financial targets and conducting business plan reviews, modeling sales curves using historical data and projected trends.- Development and evaluation of replenishment models, controlling inventory balance across stores to prevent stockouts and overstocks, ensuring optimal inventory levels for sales.- Ensuring the quality of demand forecasting calculations for each store, proactively managing inventory with maximum detail and precision.

- Definition of assortment, pricing, promotion, clustering, distribution, and visual merchandising strategies across various product lines.- Negotiation and development of national and international suppliers, with a special focus on China, ensuring compliance with the company's and clients' quality, price, and delivery standards.- Coordination and promotion of synergy between purchasing, planning, product development ( fashion style), visual merchandising, logistics, and store operations.- Development and oversight of promotional campaigns, leveraging visual merchandising, mass marketing (TV and radio), direct marketing, social media, OOH, and localized tactical actions.- Sales strategy definition, monitoring key performance indicators such as sales, margin, and inventory turnover.- Management and development of the product management team.

- Responsible for compiling total company OTB, managing the merchandise planners, developing pre-season plans and in season forecasts for a specific business, and managing the planning system. - Run inventory management looking to maximize working capital, sales and profitability suggesting markdowns and offering allocation guides based on the store's storage capacity and sales and seasonality curves.- Develop financial goals and drive consistent review of the business plan by modeling sale curves with historical data and projected trendsIdentify risks to sales and profitability at all levels of the business and ensure the financial success of all departments by meeting or exceeding sales, gross margin, and inventory turn goals.

Provide strategic drivers focusing on the following macro activities- Business Trends: update the executive team and interpret key business trends, ensuring consideration of these trends in strategic decisions and prioritizing projects- Market research : execution of quantitative and qualitative research in order to map changes in expectations, needs and customer satisfaction.- Internal analysis : diagnose the organization's efficiency in according to its business performance, implementation of the operation and customer service processes, implementation of the expansion strategy and the effectiveness of investment and implementation of the marketing / communication strategy.

Providing intelligence support for the marketing and commercial activities by participating intensively on:- Analyzing and maintaining profiles of major competitors, including recommendations on effective positioning of the corporation against competitors. - Developing strategies which support the business in developing both short and long term.- Identifying and providing competitive intelligence insights and analytics to help guide and inform key business decisions.Branding- Definition, construction and maintenance of the company's brand positioning;Planning- Driving the marketing planning process

- Planning, implementing, quality control, and status reporting on a given project - Preparing the project schedule, and updating that schedule as it evolves- Identifying and minimizing potential risks to the project timeline and budget- Making sure that all project team members understand what their responsibilities are - Communicating the project's progression to management and ensuring the quality of the team's work

- Responsible for conducting research and analysis dealing with Pernambucanas's customers, products and services. - Basic research methodology, including principles of qualitative and quantitative research; - Basic knowledge on data mining and predictive modeling using SAS- Measurement and reporting methodologies used to evaluate effectiveness and profitability of direct marketing initiatives; - Retail customer satisfaction metrics and methodologies used to collect and calibrate customer data; - Analytic tools to measure customer purchase behavior and to optimize cross-channel marketing activities

Bachelor, Marketing

Mba, Inteligência Competitiva (Competitive Intelligence)

Master, Economic Stratégies Entreprise

Master Of Business Administration (Mba), Retail Management