Fabio Fowler Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

RESPONSIBILITIES:• Manage international marketing activities in Southeast Asia, Australia / New Zealand and Sub-Sahara Africa• Branding, pricing, advertising, web, social media, education, trade shows, market data, forecasting, CRM, KOL relationship management, communication• Determine, implement and track KPIs for each sub-region according to Corporate and Regional Strategic Plans• Channel and share information with employees, distributors and headquarters• Member of the Global Marketing Core Team (GMCT), responsible for the company's Marketing decisions and strategies across the globe• International lecturer on various topics related to Minimally Invasive Restorative and Cosmetic Dentistry globally, having lectured a several events, schools and congresses in Latin America, Europe, Asia, Africa & Oceania.ACHIEVEMENTS:• Organized intensive education plan during the Covid19 lockdown with CPD-certified courses by top international speakers in the industry to audiences in Asia-Pacific and Africa, as well as online training programs to distributor sales reps across the region• Developed Digital Marketing strategy by adding English language blog for international markets and optimized the use of content available globally for the region.

Sydney, Australia

RESPONSIBILITIES:• Manage Sales & Marketing activities in Australia, New Zealand, Sub-Sahara Africa and the Pacific Islands• Manage ANZ and Intl Sales & Marketing Team• Country Manager duties in ANZ region with legal responsibility over Australian subsidiary and high involvement in different areas of the business as HR, Accounting, Regulatory Affairs and Product Repairs

Campinas Area, Brazil

RESPONSIBILITIES:• Manage international marketing activities in Latin America and Canada• Branding, advertising, web, social media, education, trade shows, market data, forecasting, CRM, KOL relationship management, communication• Determine, implement and track KPIs for each sub-region according to Corporate and Regional Strategic Plans• Channel and share information with employees, distributors and headquarters• Original Member of the Global Marketing Core Team (GMCT) and Digital Core Team (DCT), responsible for the company's Marketing and Digital decisions and strategies across the globeACHIEVEMENTS:• Implemented award-winning Social Media strategies in Brazil, Colombia, Argentina and Latin America (Corporate), with high levels of engagement and growth on multiple platforms (Facebook, Instagram, Blog, Corporate Website, e-mail Marketing)• Supported some of the most successful regional launches of new products globally, with education via blog, online training platform and webinars to customers

Campinas Area, Brazil

RESPONSIBILITIES:• Manage Sales & Marketing activities of Brazilian subsidiary & Int’l distributors• Manage International Team (4) and Brazil Sales & Marketing Teams (~15)• Directly responsible for Regulatory Affairs, OEM & New Business Development in BrazilACHIEVEMENTS:• Led projects to change distribution strategy, policies, prices, advertising approach, packaging and all kit configurations to adapt to the Brazilian and Latin American markets• Led the implementation effort of the first continuous sell-in market research project with the participation of most major dental companies in Latin America• Helped increase Brazil Sales dramatically while reducing Marketing expenses by more than half through strategic focus on key partnerships, products and events• Helped reduce product scrap considerably by creating sales opportunities through promotional and sampling activities using products within their pull-date cycle• Successfully launched a new product that has become the #1 selling brand for the company in Brazil and made Brazil the #1 country in sales of this product internationally in less than 2 years• Led sales growth of over 40% in 2 years both in Brazil and in Latin America

Campinas Area, Brazil

Oct 2011-Feb 2012 / Jan 2013-Sep 2013 (14 months)RESPONSIBILITIES:• Legal responsibility and signing authority over the Brazilian manufacturing plant and all of its departments (~40 employees)• Directly responsible for Regulatory Affairs, OEM & New Business Development• Reported to VPs at HQ along with part time consultantACHIEVEMENTS:• Helped reduce the company’s expenses dramatically• Cleared pending legal disputes• Led effort to source options for implementation of new ERP system• Participated in the Brazilian GMP certification process

Milan Area, Italy

RESPONSIBILITIES:• Manage marketing activities in 63 countries• Branding, advertising, web, education, market data, pricing for Europe & the Middle East• Channel and share information with employees, distributors and headquartersACHIEVEMENTS:• Implemented tools for sharing best practices & market data with European team• Original member of the Global Marketing Core Team, responsible for the company's Marketing decisions and strategy across the globe

Milan Area, Italy

RESPONSIBILITIES:• Manage and support 27 international distributors and 3 employees• Determine and manage sales and marketing budget with P&L responsibilities• Elaborate marketing plan and co-design advertisements & product catalogACHIEVEMENTS:• Awarded the 2009 International Regional Manager of the Year• Doubled sales in the region after 3 years as manager• Developed and implemented samples management program that saved the company $1 million over 5 years prior to its official global implementation• Compiled extensive market data not previously available to the company• Successfully implemented distribution change models in France, Iberia & Balkans, opening these markets to non-exclusive distribution and setting up regional teams

Salt Lake County, Utah, United States

RESPONSIBILITIES:• Manage and support 22 international distributors and 3 employees• Determine and manage sales and marketing budget with P&L responsibilities• Elaborate marketing plan and co-design advertisements & product catalogACHIEVEMENTS:• Increased regional sales by 90% after 2 years as manager• Idealized and led the project to start up Brazilian subsidiary• Created budget managing tools to maximize department’s profitability

São Paulo Area, Brazil

- Relationship Management with opinion leaders- Contact with international suppliers, including Ultradent, Ribbond, Creation, Argen, Carisolv- Training of national sales force, in house and on the field- Education of customers (dentists) through lectures and hands-on courses- Creation of MarCom collateral along with ad agency

Master Of Business Administration (Executive Mba), Management And Operations

Online Certificate, Digital Marketing

Digital Strategies for Business: Leading the Next Generation Enterprise (in collaboration with the Columbia Business School) - from April.

Post Graduation - Lato Sensu, Marketing

Dds, Dentistry