Value Proposition: Development of clear and persuasive value propositions that align user needs with product functionalities.Customer Journey Mapping: Mapping the user journey to identify pain points and engagement opportunities, ensuring a seamless experience.Data-Driven Decisions: Frequent analysis of performance metrics and user behavior, extracting insights that inform strategic product improvements.Market Research and Competitive Analysis: Conducting desk research to identify trends, user needs, and differentiation opportunities, feeding product and marketing strategies.Omnichannel Engagement: Utilizing various communication channels (email, social media, push notifications) to engage users in an integrated manner.Impact Measurement: Definition and monitoring of KPIs to evaluate the performance of campaigns and initiatives, ensuring results align with strategic goals.Mobile Measurement Partner (MMP): Experience with the Adjust tool for comprehensive insights into mobile marketing campaign effectiveness and conversion attribution.Results Communication: Presentation of results through clear and concise reports, highlighting insights and recommendations for stakeholders.Cross-Functional Collaboration: Working closely with development, design, and customer support teams to implement user-centered improvements.Consumer Neuroscience Insights: Application of knowledge in consumer neuroscience to optimize marketing strategies and product development based on consumer behavior.

• Online Platform Management: Responsible for maintaining and updating the shopping center's online platform, ensuring its effective operation.• Market Research: Conduct studies and market analyses to identify opportunities for product improvement and meet user needs.• Data Analysis: Utilize data and performance metrics to develop actions and strategic plans that promote continuous enhancements.• Budget Management: Assist in managing the budget by monitoring expenses and ensuring efficient allocation of resources.• User Experience: Focus on optimizing the user experience by identifying improvement areas and implementing solutions.• Reporting Insights: Prepare and present reports summarizing insights and proposals for improvements, contributing to informed decision-making.• Data-Driven Decision Making: 100% data-driven approach, utilizing analytical information to support business decisions.

• Market Research: Conduct comprehensive market analyses to define the product strategy, identifying trends, competitors, and user behaviors.• Identification of Problems and Opportunities: Analyze data and user feedback to identify challenges and opportunities.• MVP Facilitation: Support the modeling of minimum viable products (MVP), collaborating with design and development teams to ensure that solutions effectively meet user needs.• Communication of Product Vision: Articulate and communicate the product vision to internal audiences, ensuring all stakeholders are aligned with the objectives and strategies.• Cross-Functional Collaboration: Work collaboratively with different teams (design, development, marketing) to ensure a cohesive approach in implementing solutions.

• Video storytelling for marketing strategies• Analysis development and solutions based on client's needs• Project management, allied to data measurement, aiming frequent processes improvement• Team management• Strong communication with customers and other stakeholders to generate tailormade results

• Collaborate with sales team• Develop marketing and advertising strategies sales B2B• Create and manage marketing projects, campaigns, and content deployment• Conduct, gather and analyze market research to determine untapped opportunities• Work to deeply understand customer insights and the overall customer journey

• Support and coordinate national trade marketing team• Product sales analysis and development of retails strategy• Merchandising materials analysis and sourcing• Research customer and industry trends and competitive offerings• Lead the development and refinement of advertising campaigns

• Assist multichannel communication strategies and campaigns, ensuring strength and consistency of brand message across all channels and marketing efforts• Product development support team member• Merchandising analysis and sourcing materials• Research customer and industry trends and competitive offerings• Summarize insights from analysis and clearly communicate analytical findings in a cohesive story to aid in prioritizing of new developments and initiatives

• Planejamento de comunicação e marketing, visando a valoração e percepção da marca• Produção e desenvolvimento de campanhas juntamente com agência• Mensuração e análise de relatórios de resultados de campanhas institucionais• Trabalho junto com a área de inteligência de mercado, visando a valoração e percepção da marca, alinhando o conceito da comunicação com os públicos estratégicos