Fábio M. Email & Phone Number

Value Proposition: Development of clear and persuasive value propositions that align user needs with product functionalities.Customer Journey Mapping: Mapping the user journey to identify pain points and engagement opportunities, ensuring a seamless experience.Data-Driven Decisions: Frequent analysis of performance metrics and user behavior, extracting.

Aracaju, Sergipe, Brazil

• Online Platform Management: Responsible for maintaining and updating the shopping center's online platform, ensuring its effective operation.
• Market Research: Conduct studies and market analyses to identify opportunities for product improvement and meet user needs.
• Data Analysis: Utilize data and performance metrics to develop actions and strategic plans that promote continuous enhancements.
• Budget Management: Assist in managing the budget by monitoring expenses and ensuring efficient allocation of resources.
• User Experience: Focus on optimizing the user experience by identifying improvement areas and implementing solutions.
• Reporting Insights: Prepare and present reports summarizing insights and proposals for improvements, contributing to informed decision-making.

• Market Research: Conduct comprehensive market analyses to define the product strategy, identifying trends, competitors, and user behaviors.
• Identification of Problems and Opportunities: Analyze data and user feedback to identify challenges and opportunities.
• MVP Facilitation: Support the modeling of minimum viable products (MVP), collaborating with design and development teams to ensure that solutions effectively meet user needs.
• Communication of Product Vision: Articulate and communicate the product vision to internal audiences, ensuring all stakeholders are aligned with the objectives and strategies.
• Cross-Functional Collaboration: Work collaboratively with different teams (design, development, marketing) to ensure a cohesive approach in implementing solutions.

Aracaju, Sergipe, Brazil

• Video storytelling for marketing strategies
• Analysis development and solutions based on client's needs
• Project management, allied to data measurement, aiming frequent processes improvement
• Team management
• Strong communication with customers and other stakeholders to generate tailormade results

Aracaju, Sergipe, Brazil

• Collaborate with sales team
• Develop marketing and advertising strategies sales B2B
• Create and manage marketing projects, campaigns, and content deployment
• Conduct, gather and analyze market research to determine untapped opportunities
• Work to deeply understand customer insights and the overall customer journey

Aracaju, Sergipe, Brazil

• Support and coordinate national trade marketing team
• Product sales analysis and development of retails strategy
• Merchandising materials analysis and sourcing
• Research customer and industry trends and competitive offerings
• Lead the development and refinement of advertising campaigns

Fortaleza, Ceará, Brazil

• Assist multichannel communication strategies and campaigns, ensuring strength and consistency of brand message across all channels and marketing efforts
• Product development support team member
• Merchandising analysis and sourcing materials
• Research customer and industry trends and competitive offerings
• Summarize insights from analysis and clearly communicate analytical findings in a cohesive story to aid in prioritizing of new developments and initiatives

Fortaleza, Ceará, Brazil

• Planejamento de comunicação e marketing, visando a valoração e percepção da marca
• Produção e desenvolvimento de campanhas juntamente com agência
• Mensuração e análise de relatórios de resultados de campanhas institucionais
• Trabalho junto com a área de inteligência de mercado, visando a valoração e percepção da marca, alinhando o conceito da comunicação com os públicos estratégicos

Master Of Business Administration - Mba, Neuromarketing

Neurociência, consumo e marketing.

Master Of Business Administration - Mba, Business Technology: Ai, Data Science And Big Data

Tecnologia para administrar, liderar equipes e construir negócios competitivos.

Master Of Business Administration - Mba, Strategic And Retail Marketing

English As A Second Language

Bachelor'S Degree, Advertising