Fabio Kadow Email & Phone Number

Erlangen, BY, DE

Herzogenaurach, DE

• Responsible for driving the development of best-in-class integrated media strategy for Tier 1 & 2 global initiatives (campaigns and/or assets), planning and buying with a vision to support brand equity, consumer.
• Set the media partnership vision and roadmap and leads the development of the partnership framework with priorities defined across measurement/analytics/learning, creative/content, and innovation. Connect externally to.
• Holistic vision to ensure timing alignment and standardization of the PUMA brand image through integrated channels planning to actualize consumer-facing experiences, driving key categories, sustainable and profitable.

Herzogenaurach, DE

• Responsible for managing team, planning and marketing strategy in Brazil, working with regional and global teams and projects;
• Integrated Marketing strategy and process: digital, PR, content, brand communication, branded entertainment, sports marketing, consumer experience, events and trade marketing;
• Manage and drive partners, athletes, clubs, artists and influencers strategy ensuring that are aligned to strategic pillars
• Leading strategic projects and partnerships like Rio 2016, World Cup, Neymar Jr, Rock in Rio, Lollapalooza, Womens, ComicCon, Formula 1 and Palmeiras, partnership between the pair which has been the most successful.
• Carried out day-day-day of PUMA's marketing agencies duties accurately and efficiently.
• Managed team of 15 people, overseeing hiring, training, and professional growth of employees

A Media Company/Sportainment Studio, based on the development of Intellectual Properties on "Beyond the Game" content, recognized for a strong inspirational aspect that combines sport with other entertainment disciplines (music, e-sports, lifestyle, arts, statistics, etc)

São Paulo, BR

• Develop communication strategies, plans, manage & execute the PR, media, influencers and digital communication projects;
• Track results & map against goals set;
• New business, budget control and prospects;
• Lead World Cup 2014 local and global projects to Nike, Gatorade and ESPN;
• Entertainment: relationship with artists and projects like Meus Prêmios Nick, MTV Awards, Nike Festival, Phenomenal House, among others
• Main clients: Nike, Gatorade, ESPN, MTV, Viacom, Movile and Diageo

São Paulo, São Paulo, BR

Editor of blog Jogo de Negócios, where I write daily about sports marketing, actions, business and interview the most important players and executives on this market.

London, London, GB

• 9ine Sports and Entertainment: full-service management and marketing services for iconic athletes, talent, brands, and properties across the sports and entertainment landscape;
• Responsible for developing athletes (Ronaldo, Neymar, Anderson Silva, Falcão, Pedro Barros, Bruno Rezende, Maya Gabeira, among others) commercial & PR/digital opportunities;
• Lead special projects and events like Ronaldo x Zidane “UN Match Against Poverty”
• Branding integrated activation plan and execution
• Effectively managed more than 10 accounts concurrently to increase company revenue 200%
• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions

Northampton, GB

- manage all the Social Medias channels and digital PR- content editor- strategic planning- global projects manager

São Paulo, SP, BR

- creation and development of a communication plan to Privalia`s start-up in Brazil- management of the Social Media channels, relationship with bloggers and others strategic campaigns - content editor (website, newsletters, campaigns, advices, etc)- coordination of the PR agency

São Paulo, SP, BR

- Creation and maintain timelines and budgets for web projects including live-action components.- Work with Traffic to keep all assets moving through the approval process and on time.- Work with Creative teams to determine the scope of a project and the necessary pieces needed to gather together.- Maintain constant communication with the Account Service.

São Paulo, São Paulo, BR

- Coordinator and creator of the magazine’s website- Weekly tech columnist- Editorial Producer: Maintained a relationship with all national news agencies and international - Collaborated with articles on sports marketing

New York, US

- Editorial Assistant of Vogue magazine with transit in all production areas: news articles, revision, photography and production

Master, Digital Communications

Master Of Business Administration - Mba, Sports Marketing

Bachelor'S Degree, Marketing