Fabio Kadow

Fabio Kadow Email and Phone Number

Global Media Strategy and Integrated Director @ PUMA Group
Erlangen, BY, DE
Fabio Kadow's Location
Erlangen, Bavaria, Germany, Germany
Fabio Kadow's Contact Details
About Fabio Kadow

• Experienced Marketing and Communication professional with over 20 years of experience in brand communications, consumer marketing, PR, entertainment, sponsorship, and sports marketing. Excellent reputation for resolving problems and creating trust-based relationships.• Organized and dependable successful at managing multiple priorities with a positive attitude.• Sponsorship activation and integration: experience in big events like World Cup, Olympic Games, Formula 1, Euro, Copa America, Lollapalooza, and Rock in Rio, among others, clubs, confederations, and athletes like Ronaldo, Neymar, Lewis Hamilton, and Usain Bolt, and brands like PUMA, Nike, Gatorade, ESPN, MTV, Diageo.• After seven years as Marketing Director in PUMA Brazil, managing the team, budget, agencies, and assets, planning and executing the full strategy, and being nominated Forbes Brazil Top 10 CMO, I was promoted to the Global Media and Integrated Marketing Director position in 2022. • Exceeded goals through effective task prioritization and great work ethic. Awards: 4 Cannes Lions, 1 clio, 1 NY Festival, 2 Effie

Fabio Kadow's Current Company Details
PUMA Group

Puma Group

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Global Media Strategy and Integrated Director
Erlangen, BY, DE
Website:
puma.com
Employees:
20962
Fabio Kadow Work Experience Details
  • Puma Group
    Global Media Strategy And Integrated Director
    Puma Group
    Erlangen, By, De
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  • Puma Group
    Global Integrated Media Director
    Puma Group Jun 2022 - Present
    Herzogenaurach, De
    Responsible for driving the development of best-in-class integrated media strategy for Tier 1 & 2 global initiatives (campaigns and/or assets), planning and buying with a vision to support brand equity, consumer centric and short and long-term business objectives.• Set the media partnership vision and roadmap and leads the development of the partnership framework with priorities defined across measurement/analytics/learning, creative/content, and innovation. Connect externally to stay up to date and connected with fast-developing media industry & consumers trends.Contribute to cross-functional workstreams that deliver into a seamless consumer journey across all touchpoints, connecting with our consumers through tier 1 global brand campaigns, sports, cultural and purpose moments, and product/franchise stories. • Holistic vision to ensure timing alignment and standardization of the PUMA brand image through integrated channels planning to actualize consumer-facing experiences, driving key categories, sustainable and profitable market share growth.
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  • Puma Group
    Brazil Marketing Director
    Puma Group Jun 2015 - Jun 2022
    Herzogenaurach, De
    • Responsible for managing team, planning and marketing strategy in Brazil, working with regional and global teams and projects;• Integrated Marketing strategy and process: digital, PR, content, brand communication, branded entertainment, sports marketing, consumer experience, events and trade marketing;• Manage and drive partners, athletes, clubs, artists and influencers strategy ensuring that are aligned to strategic pillars• Leading strategic projects and partnerships like Rio 2016, World Cup, Neymar Jr, Rock in Rio, Lollapalooza, Womens, ComicCon, Formula 1 and Palmeiras, partnership between the pair which has been the most successful period in the club's history.• Carried out day-day-day of PUMA's marketing agencies duties accurately and efficiently.• Managed team of 15 people, overseeing hiring, training, and professional growth of employees
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  • Feel The Match
    Member Of The Board Of Advisors
    Feel The Match Apr 2023 - Present
    A Media Company/Sportainment Studio, based on the development of Intellectual Properties on "Beyond the Game" content, recognized for a strong inspirational aspect that combines sport with other entertainment disciplines (music, e-sports, lifestyle, arts, statistics, etc)
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  • Ideal H+K Strategies
    Account Director
    Ideal H+K Strategies Jun 2013 - Jun 2015
    São Paulo, Br
    • Develop communication strategies, plans, manage & execute the PR, media, influencers and digital communication projects;• Track results & map against goals set;• New business, budget control and prospects;• Lead World Cup 2014 local and global projects to Nike, Gatorade and ESPN;• Entertainment: relationship with artists and projects like Meus Prêmios Nick, MTV Awards, Nike Festival, Phenomenal House, among others• Main clients: Nike, Gatorade, ESPN, MTV, Viacom, Movile and Diageo• Applied business and marketing knowledge to develop briefs and pitches for customer projects
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  • Terra
    Sports Marketing Columnist And Blogger
    Terra Aug 2008 - Jan 2014
    São Paulo, São Paulo, Br
    Editor of blog Jogo de Negócios, where I write daily about sports marketing, actions, business and interview the most important players and executives on this market.
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  • Wpp
    Senior Executive Account Manager
    Wpp Apr 2011 - Jun 2013
    London, London, Gb
    • 9ine Sports and Entertainment: full-service management and marketing services for iconic athletes, talent, brands, and properties across the sports and entertainment landscape;• Responsible for developing athletes (Ronaldo, Neymar, Anderson Silva, Falcão, Pedro Barros, Bruno Rezende, Maya Gabeira, among others) commercial & PR/digital opportunities;• Lead special projects and events like Ronaldo x Zidane “UN Match Against Poverty”• Branding integrated activation plan and execution• Effectively managed more than 10 accounts concurrently to increase company revenue 200%• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions
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  • Avon
    Digital Communications Manager
    Avon Jul 2010 - Apr 2011
    Northampton, Gb
    - manage all the Social Medias channels and digital PR- content editor- strategic planning- global projects manager
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  • Privalia
    Brazil'S Communication Manager
    Privalia Sep 2009 - Mar 2010
    São Paulo, Sp, Br
    - creation and development of a communication plan to Privalia`s start-up in Brazil- management of the Social Media channels, relationship with bloggers and others strategic campaigns - content editor (website, newsletters, campaigns, advices, etc)- coordination of the PR agency
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  • Nova/Sb
    Digital Marketing Manager
    Nova/Sb Sep 2006 - Aug 2009
    São Paulo, Sp, Br
    - Creation and maintain timelines and budgets for web projects including live-action components.- Work with Traffic to keep all assets moving through the approval process and on time.- Work with Creative teams to determine the scope of a project and the necessary pieces needed to gather together.- Maintain constant communication with the Account Service team to provide status updates on schedule and budget.
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  • Cartacapital
    Editorial Producer
    Cartacapital Sep 1999 - Sep 2006
    São Paulo, São Paulo, Br
    - Coordinator and creator of the magazine’s website- Weekly tech columnist- Editorial Producer: Maintained a relationship with all national news agencies and international - Collaborated with articles on sports marketing
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  • Vogue
    Editorial Assistant
    Vogue Oct 1997 - Sep 2001
    New York, Us
    - Editorial Assistant of Vogue magazine with transit in all production areas: news articles, revision, photography and production
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Fabio Kadow Skills

Public Relations Social Media Sports Marketing Advertising Journalism Marketing Communications Digital Marketing Entertainment Sports Sponsorship Media Analysis Digital Strategy Marketing Strategic Planning Seo Facebook Blogging Creative Direction E Commerce Newsletters Marketing Strategy Social Media Marketing Online Advertising

Fabio Kadow Education Details

  • Usp - Universidade De São Paulo
    Usp - Universidade De São Paulo
    Digital Communications
  • Trevisan Escola De Negócios
    Trevisan Escola De Negócios
    Sports Marketing
  • Universidade Anhembi Morumbi
    Universidade Anhembi Morumbi
    Marketing

Frequently Asked Questions about Fabio Kadow

What company does Fabio Kadow work for?

Fabio Kadow works for Puma Group

What is Fabio Kadow's role at the current company?

Fabio Kadow's current role is Global Media Strategy and Integrated Director.

What is Fabio Kadow's email address?

Fabio Kadow's email address is fa****@****uma.com

What is Fabio Kadow's direct phone number?

Fabio Kadow's direct phone number is (617) 488*****

What schools did Fabio Kadow attend?

Fabio Kadow attended Usp - Universidade De São Paulo, Trevisan Escola De Negócios, Universidade Anhembi Morumbi.

What are some of Fabio Kadow's interests?

Fabio Kadow has interest in Mobile Marketing, Gadgets, Internet, Sports Marketing, Advertisement, Sports, Music, Press, Web 2, Tv Series.

What skills is Fabio Kadow known for?

Fabio Kadow has skills like Public Relations, Social Media, Sports Marketing, Advertising, Journalism, Marketing Communications, Digital Marketing, Entertainment, Sports, Sponsorship, Media Analysis, Digital Strategy.

Who are Fabio Kadow's colleagues?

Fabio Kadow's colleagues are Paweł Liwski, Joyce Nguyen, Laiany Cruz, Paula V, Simonne Joseph Moreno, Fawwaz Aizat, Arquem Ansari.

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