Fabiola Figueroa Email and Phone Number

• Developed, implemented and maintained social media marketing strategies and platforms which increased Twitter and Facebook followers by 900% and 500% respectively • Successfully created and styled 2 look books which received positive feedback from senior management, editors, and consumers• Worked directly with the Communications Manager to implement the public relations strategy• Created a communications strategy for presentation to editors and buyers that merged the brand’s vision into cohesive collections and resulted in record sales• Performed trend research for upcoming season’s ready to wear collections• Developed and maintained key relationships with editors, stylists, industry insiders, and bloggers• Managed communications with the Latin American market

• Assisted with the creation and communication of Henri Bendel’s Fashion Point of View; translated this view into store visuals, web content, window displays, and internal presentation• Research and trend forecaster

• Managed and organized the accessories closet, samples, and storyboards for numerous shoots

• Drove sales growth by leading the marketing strategy which included the creation and management of the marketing and PR department• Worked directly with the head designer in researching and analyzing trends for new collections, the creation and implementation of the merchandising plan, look book, window, and store displays• Responsible for conception and execution of fashion events• Established and managed the relationship with numerous high end brands that partnered with the company to sponsor fashions shows and events (Lancôme, Moët Chandon, and Mercedes Benz)• Successfully developed and managed the marketing and communications strategy for the redesign of Aeromexico’s flight attendants uniforms• Developed the marketing and communications strategy to drive the collaboration of a diffusion line with Maringo, a mass market brand in Mexico • Responsible for media relationships