Fabiola Barreda Email & Phone Number

Miami, Florida, United States

Miami Florida

• Strategically led and managed Sales, Marketing, Procurement, and Customer service team to support fast-moving operations and business growth.
• Professionally managed a portfolio of 11 fragrance and beauty L’Oréal brands in the Caribbean and selective markets of TR Latin America.
• Effectively drove tactics, action plans, and strategic negotiations to establish and continuously improve all aspects of business operations and marketing initiatives.

Miami, Florida

• Led the distribution of L’Oréal Group for the Caribbean by successfully managed the Sales and Marketing team.
• Tactically drove and implemented Commercial and Marketing strategies to achieve Sell in and Sell Out targets.
• Proficiently managed the business relation with L’Oréal group to achieved sales objectives and professionally meet brand requirements.

Miami/Fort Lauderdale Area

• Successfully built and managed a portfolio of 50 clients and 300 points of sales in Latin America & Caribbean by proactively penetrated a wide variety of Retail formats and distribution channels.
• Strategically led Commercial and Marketing negotiations such as Sales targets, distribution, brand visibility, CAPEX, Marketing budget, Marketing strategies & promotions, product assortment and pricing focused on.
• Proven track of record of Sales increased and Network expansion year after year by developing effective commercial and marketing strategies.

Miami/Fort Lauderdale Area

• Effectively built high-quality relationships with Retailers and Clients to foster Business expansion and Brand development. Proven track of record of overachieved the Sales targets of the region.
• Influenced and worked collaboratively with the internal and external Cross-functional teams to exceed the Brand targets in the Region. Managed multiple projects simultaneously.
• Strategically developed Manuals, Processes, and Tools to professionalize and standardize the Retail experience in the Point of sales by following Global guidelines.
• Closely analyzed Sales volumes, KPIs, market trends and competitive activity to design and implement effective action plans.

Panamá

• Proficient elaborated the Master Distribution Plan for Latin America Direct Markets, overachieving Sales and Distribution targets during the three years of the implementation.
• Proactively searched, prospected and established new clients in Latin America (Duty-free and domestic market), doubling the distribution network.
• Tactically defined the Marketing Plans per Market by selecting the effective campaigns, initiatives & promotions to implement per account.

México

• Managed Mexico’s strategic customer/department store. Successfully implemented for the first time in Latam the Concession Retail format achieving double-digit sales growth.
• Managed the operation of the point of sales including Sales staff, Retail process, assortment, inventory levels to maximize the brand profitability in this channel.

Bachelor Of Science (Bs), Industrial Engineering

Digital Marketing Nano-Degree, Marketing

Driving Performance Program

Latin America Luxury Retail Management Program

Business Administration And Management, General