Fabiola Bezerra Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, São Paulo

Strategic Planning | Transformation Office | Business Development | Commercial Planning | Supply Chain

São Paulo, São Paulo

Responsible for delivering differentiated NPS and Service level to the Brastemp and Consul end consumers and retailers at efficient conversion cost, lower logistics cost and healthy inventory. Leader of S&OP process based on market premisses and direct contribution margin maximization through an effective commercial policy and go to market strategy. As a Leader of S&OP process accelerate digital transformation implementing different tools to improve demand accuracy and reduce time to convert order to cash process creating a good basement to review safety stock policy achieving reduction of 15% and 17 days in Inventory year over year. Led the development and implemention of new commercial policy and variable sales compensation revision to be aligned with sell out variants. Reviewed organizational structure, developing a team with superior performance, customer focused oriented and greater skilled in analytics, problem solving and processes control. Additionaly to that role also is Chief Transformation Office (CTO) - leading major program (RTS program) focusing on business growth acceleration through revenue generation and cost efficiency. Implement top down and bottom up targets in 3 months and a consistent and sustainable management system (transformation office) to convert initiatives (Gross) into P&L direct results (Net) achieving in the first year the top down target (benchmark in accordance to external consultancy)

São Paulo, São Paulo

Led transformation program at Indirect procurement department, building stronger strategic sourcing capabilities and review process and organization to maximize its efficiency and sustain the achieved impact that was 16% of cost reduction year over year . Outbound logistics represents 40% of total buy achieve 19% of cost reduction through logistics network revision, inclusion of new players and price negotiation. Revamp productivity for growth program that manages all cost reduction projects. In 2016 more than 2000 initiatives were implemented delivering USD 41,5M of cost reduction year over year. More than financial impact the mindset were changed to be cost efficiency oriented. Management system were implemented to sustain the program focusing to create projects instead of financial reports.

São Paulo, São Paulo, Brazil

Responsible for Brastemp, Consul & Kitchenaid Spare parts, Accessories & Consumables P&L, Brands commercialization (sales & marketing) and supply chain (logistics, procurement, handling and warehouse). Management of 19k part numbers and 1000 clients. High complex environment due to black market competitiveness, logitics network and consumer satisfaction. Triple the business in less than 2 years. Built strong sales channel strategy focusing on fragmented market, category mix management focusing on margin maximizaton that increased 18% the average sales value and reviewed the cost management strategy. Relevant reduction of total amount of inventory implementing management system to review MOQ, lead time and part number comunalization (from 23K to 19k).

Sao Paulo

Responsible for leading strategic projects focused on growth, earnings and innovation. Supports and facilitates discussion in senior executive committees dedicated to make long term business decisions. Most impactful project delivered was a Joint Venture with a foreign partner in Colombia.

Miami, Usa

Managed/Led the group of Product Managers for South Cone and North Cone, located in Miami and South Cone. Responsible for defining Marketing Strategy for T2 (Refrigerator and Washer) category in Latin America ( all countries except for Brazil and Mexico), including Portfolio Management, Sourcing Strategy and Product Development, exploring global and local alternatives of sourcing including China, India, USA and Mexico; Implementing Consumer Research in main countries, such as Colombia, Guatemala, Chile and Argentina, translating the Latin American consumer needs into innovative features and products solutions; Managing large number of projects ( more than 30 at same time) from conceptualization to launch and creating product pipeline for next 5 years, focused on profitability and growth. Introduced more than 300 new products in 3 years, increasing 20% of net sales year over year and contributing to improve brand awareness and market share in main countries (washers double market share in 3 years and refrigerators increased 50%). The main legacy left was the launching of first massive segment portfolio in the region in both categories with considerable profitability, creating sustainable process to be winner in the mass segment, a big challenge since this is a price driven segment that local manufactures players leads.

Sao Paulo

Led a team of 18 people that were responsible for giving support and guidance to the Sales and Marketing areas to increase the sales orders conversion maximizing profitability, and service level. Responsible for demand planning processes, commercial policies (price and allowances), information technology, incentive program and sales compensation (polices, rules and controls). Implemented price and margin realization concept (tools and methodology) used as a benchmark in a Whirlpool global organization, focused on delivery outstanding results trough improvement of pricing and mix. Interface with different areas of the organization: Finance, Logistics/Supply chain, Procurement and IT giving full visibility of sales performance and needs.Transformed the sales administration area from “report provider” to “decision taking provider” making available valuable information to guide sales team to increase volume with healthy margin. Developed systems to accelerate analysis and accuracy promoting flexibility to the process of generation of information to the top leadership of the organization.

Peru, Chile, Brasil_Sao Paulo

Responsible for implementing best practices of Nestle global solution of process and customizing the SAP system focused on customer services area (Order to Cash process). The biggest challenge was to introduce a new concept and way of work into a highly conservative environment and also “tropicalize” the global solution to the Latin America markets. Lead the implementation in Chile, Peru and Brazil having outstand performance in all 3 go lives avoiding any impact in sales and invoicing. Great experience living abroad around 3 months in each country enlarging knowledge in the local market and culture

Master Of Business Administration, Business Administration And Management, General

Bachelor, Industrial Engineering, Industrial Engineering