Oversaw day-to-day execution of all aspects of marketing and branding, including social media strategy and content development, Meta and Google ads, email marketing, SEO, video, and website.Planned and executed integrated marketing campaign using social media ads, Google search, website, collateral, and radio advertising to drive local and international enrollment resulting in better qualified leads and increased engagement. Developed a strategic marketing plan to support new programs resulting in new brand positioning. Managed graphic design, including photography and video, content development and other creative assets across multiple forms of media. Managed content development process, technologies and new media.Managed digital and creative agencies improving timelines and developing more strategic asseCoached and mentored direct reports to achieve results and improve operational efficiency.Used Google Analytics and insights to measure performance and drive change.

Developed a comprehensive and integrated marketing strategy to support the Tri-Campus Co-op Partnership.Developed and implemented marketing plans to promote programs, events and/or initiatives to support strategic objectives.Developed and implemented marketing plans to support business development and revenue-generating strategies and activities.Advised on marketing best practices and brand-building opportunities.Advised on long-term market growth and outreach strategies.

Developed and led strategic marketing activities to increase awareness of Avison Young’s brand, service and product offerings among existing and potential customers and employees.Developed country-wide marketing plans, using qualitative and quantitative research to inform brand position and drive CRM-related initiatives.Acted as an advisor to business units and field offices on marketing programs to support service offerings and/or growth opportunities.Developed and managed the national marketing platforms and toolkits, including systems, vendors and resources, and acting as an advisor to business units and field offices to provide strategic direction on marketing programs to support service offerings and/or growth opportunities.Developed and coordinated programs to enhance the company’s sales support activities, including proposals and presentations, graphics, production and market research activities.Led global project to select and implement global enterprise level email marketing platform (Salesforce Pardot); managed RFP process, platform selection, developed training and implementation plan.Strategic lead on global brand purpose project including managing RFP process, agency selection, stakeholder relations and launch materials such as AGM presentation and global brand video.Oversaw the day-to-day activities of the marketing function in Canada, including budgeting, planning and team development.Recruited and managed marketing team to consistently develop and execute marketing strategy, implement new technologies and strengthen the brand.

Developed national digital marketing communications strategy to deliver on the brand objectives using digital advertising, SEM / SEO, blog & social media. Developed content direction for website and blog to promote thought leadership.Evaluated metrics for corporate website and industry group pages and provide recommendations for improvements. Championed training programs and development opportunities to build the team's digital marketing skills.Increased brand awareness through integrated campaigns including digital media, SEM, print, and events.Developed social marketing strategy (Twitter and LinkedIn) and initiatives to increase online presence; and provide internal support and training.Developed strategy, editorial mandate and process to launch the firm’s blog increasing brand interaction with c-suite. Developed thought leadership strategies to successfully promote industry expertise, services and build brand profile.Provided marketing subject matter expertise for the successful integration of CRM and marketing automation tools.Oversaw the road map for the marketing automation platform, including the end-to-end life-cycle from business requirements documentation through to UAT, release management and user adoption and training.Identified and integrated marketing automation to deliver CASL compliance on time.Built relationships with key stakeholders to ensure collaborative approach.Provided leadership, direction and performance management plans to direct reports.Liaised with global marketing teams to leverage best practices to improve results locally.Developed policies, processes and systems to support the digital marketing communications team.Built strong relationships across the firm to gain credibility and internal support.Organizing member of the Grant Thornton Foundation engagement committee.

Developed and executed integrated marketing plans in support of business objectives for the firm’s key industries.Worked closely with senior leaders, cross-functional teams, regional and international marketing partners to develop marketing strategy and ensure plans were executed successfully in a cohesive environment.Managed strategic brand review of firm’s key segment for the Canadian marketplace to gain insights and inform future campaigns.Developed thought leadership strategies to successfully promote industry expertise, services and build brand profile.

Facilitated the development and implementation of strategies, initiatives and programs to enhance the Canada Post brand in the marketplace. Developed strategies and communication plans maximizing overall marketing and brand objectives in support of corporate objectives and business goals. Ensured brand governance influencing correct application of brand applications across the organization.Launched and optimized a partner relationship management program to improve industry relations, and profitability in the small medium business segment.

Led development, implementation and management of multiple direct marketing programs for consumer and enterprise level customers within various sectors.Managed flawless execution of acquisition and cross-sell direct marketing campaigns concept to production and program implementation under tight timelines.Prepared creative briefs, developed value propositions, and messaging across the marketing mix (direct mail, on-line, search engine marketing).Evaluated creative product against strategic objectives, key messages and brand alignment.Managed external agencies maximizing effectiveness and efficiency of agency performance.

Developed and implemented action plans for launch of new global brand identity within the Canadian marketplace. Reviewed and provided direction on all issues related to brand guidelines to agencies and other third parties.Managed implementation of multi-million dollar campaigns by providing strategic input on media, creative, production and national budgets.Developed and maintained positive working relationships by effectively sharing information and communicating business goals to key internal and external stakeholders.

Executed international multi-million dollar campaigns, launching and growing global brands.Provided strategic, creative and media guidance for international branding campaigns.Managed translation, production and distribution of brand literature in seven languages and cultures.Communicated direction to global teams enabling positive client and agency relationships.