Fabiola Toquero Email & Phone Number

Mexico City, Mexico

Toronto, Ontario, Canada

• Enabled The Princess Margaret Cancer Foundation to achieve awareness, participation, and fundraising goals of the events through social media
• Nurtured connections with followers and participants to cultivate a community spirit, strengthen brand allegiance, and encourage event registration
• Evaluated, analyzed, and applied extracted data from email communications and website analytics to support post-event reports
• Supported the marketing execution of some of Canada’s largest peer-to-peer fundraising events
• Conducted competitive research and analysis across all event channels to provide recommendations for event marketing plans and post-event reports

United States

• Launched over 200 marketing campaigns on Display, Facebook & Instagram, SEM, Metasearch, and CPM while meeting the time to launch objective with an average of 24 days which directly impacted the team’s performance.
• Chaired communications among the teams worldwide in the Diversity, Equity, and Integrity Council in Slack, email, Google Meet, LinkedIn, and articles on the company’s website during Q3 and Q4 of 2022.
• Compiled clients’ information in Salesforce and interpreted analytics and reports in DV360, Tableau, Google Ads, and Business Facebook.
• Actively assisted more than 250 clients in choosing the copy and images for their marketing campaigns.
• Provided the customer with support, understanding, and quick solutions to their needs gaining their confidence and loyalty to the company.
• Worked effectively alongside the design team, technical operations, sales, and management.

Puebla, México

• Handled complaints by listening and providing appropriate solutions and alternatives in the project "Voice of the Customer" enhancing the number of promoters by 30%.
• Effectively analyzed areas of improvement to create action plans that resulted in a Net Promoter Score of 96, which was above the average in the other BMW dealers.
• Maintained records of customer interactions, comments, and complaints in Excel and CRM.
• Led a team of motivated staff to ensure KPI objectives were being met.
• Coordinated team meetings, including collaboration on preparation and follow-up activities
• Assisted the CEO with the coordination and development of team-building activities.

Puebla, México

• Measured tracking of leads from social media and the official website to ensure potential clients received the expected service under BMW brand standards.
• Prepared and presented weekly reports and Key Performance Indicators to management.
• Monitored daily tasks in CRM to ensure that our touch points objectives were being met.
• Assigned specific leads to sellers based on the speed of response and conversion rate and maintained direct communication with them throughout the sales process.

Postgraduate Degree, Marketing

Foundational knowledge and applied skills in the area of marketing, with a focus on Customer Relationship Marketing (CRM) and Customer.

Bachelor Of Business Administration - Bba, Business Administration And Management, General, Gpa: 4.0 (Automatic Graduation)

Activities and Societies: Elected Representative of the General Committee of the Business Administration FacultyCreated and promoted event.

Entrepreneurship Advanced Program, Entrepreneurship/Entrepreneurial Studies

Won a scholarship out of 300 applicants. TrepCamp is an entrepreneurial academy focused on transformation, mindset, and practice that.