Fabiola Salefsky Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

- Develop, implement and evaluate the brands marketing communications strategy. Closely monitor the channel KPI's and proactively identify strategies to drive revenue in line with brand strategy and sales budgets.- Final sign-off on any website promotional material and copywriting for segmented email campaigns, automations, push, website content, sms and social.- Measure and report performance on all digital marketing campaigns and assess against goals. Monitor changes including site performance, conversion rate, items per transaction, AOV, sales by product etc by using web analytics. Work collaboratively with Content Studio to develop best-in- class ecommerce content (images, enhanced content, video, flat lays etc.)- Manage the development of the website and ensures its overall integrity. Monitor and maintain the back-end system and platforms, overseeing all products (merchandising & daily promotions). Implement plan to maximise SEO.- Social media management and content creation (daily posts, stories & Reels on Fb and IG ). Influencer outreach and managing brand partnerships as well as working with paid media agencies to ensure all activity is delivered on time and meets KPI’s (affiliate & paid media).

Sydney, New South Wales, Australia

- Growing the brand's online presence, including website management, SEM, SEO and other paid digital channels. Kept up with the latest industry trends and proactively proposed ways to improve the brands online marketing channels and brand awareness.- Kept track of customer journeys, interacted with customers across channels and platforms, and coordinated with all internal stakeholders to keep fine-tuning the customer’s experience.- Managed the company's social media presence through paid and unpaid strategies. Developed engaging, creative and innovative content for regularly scheduled posts, promoting a brand-focused messages. - Analysed analytics to gauge the success of campaigns and influencer collaborations. Collaborated with agencies / freelancers and videographers to organise shoots and created mood boards.

Remote

- Reviewed websites assets and digital media platforms to ensure they are up to date with content, integrations, and fully functioning UI capabilities.- Provided creative support for branding, collateral design and marketing content for programs and services.- Brainstormed campaign ideas to promote and drive unique offerings including brochures, flyers and guides as well as development and execution of the email marketing strategy (briefing & scheduling of segmented emails and automations). - Managed CEM programs including social media and provided property management/asset level support.

- Created Social Media Marketing Strategy for small businesses including health & wellness brands, coffee shops & small retail brands.- Posted, engaged and retained followers, and helped to convert new contacts into customers. - Scheduled posts across Facebook, Instagram, pinterest and other channels following best practices.Monitored organic engagement and growth, regularly optimised campaigns and content based on objectives for each channel.- Communicated with followers, responded to queries and monitored customer reviews.

London, United Kingdom

• SEO, Affiliate Networks, Social Media & Email Marketing • Creating and updating different numerical reports Assisting with the set-up and optimisation of campaigns (Google Ads, Facebook Ads, Google Analytics)• Liaising with Influencer and setting up Influencer Marketing Campaigns on Youtube and Instagram• Identifying potential new partners for European markets

Sydney, Australia

• Creating compelling content and brand imagery for Social Media• Competitor and trend analysis• Generating creative tags and scheduling Social Media Content on Hootsuite• Designing e-newsletters & Email Automation Constructing research for current / potential clients • Copywriting & contributing to blogging content Digital Design on Canva for Social Media posts

Stuttgart Area, Germany

- Hostess at corporate events - Creating warm and inviting atmosphere for guest and clients - Providing excellent customer service

Minor, Marketing

Activities and Societies: Global Exchange SocietyMinor in Marketing Relevant subjects: Services Marketing, Human Development, Photography

Studying A Bachelor'S Degree In, International Communication And Media

Activities and Societies: Escape - Promotion and Event association

Internationales Abitur, Bilingual Education

Relevant subjects: - International Business Communication - Global Studies - Business Administration

Bachelor'S Degree, Communication And Media Studies