Fabiola T. Email & Phone Number

Spain

Spain

Experienced Strategic Account Manager with over 8 years of experience in charge of the largest revenue and strategic accounts in Europe and the Middle East.- Built and progressively grew client portfolio by securing win-win business opportunitiesthroughout the different sales cycles (acquisition, retention, cross-sales, and upsell).- Managed end-to-end client relationships, including onboarding, day-to-day communication,optimization recommendations, strategy discussions, and proposal submissions.- Presented QBRs to senior decision-makers and C-level stakeholders leveraging campaignperformance data, and Travel & Ad Tech industry insights to influence growth and new productadoption.- Collaborated with AdOps, Data Insights, TechOps, and Product teams to exceed business KPIs viaDV360 programmatic media buying in open exchange and PMPs.Sojern is a travel marketing platform to help destination marketers reach, inspire, and engage the righttravelers. Using real-time travel insights, we build custom audiences that help you get in front of thosetravelers with the right message at the right time and we help to measure the economic impact reportbased on visitation for your destination using search (travel intent) to arrivals (footfall) data.

Spain

Responsible for campaign execution and success, working closely with a diverse group of internal cross-functional teams to identify, create, and implement effective campaigns grounded on achieving measurable business results for our client partners. At Sojern we work with major travel and brand advertisers in the fast-paced, online travel-advertising environment.- Ability to create and implement strategies that drive growth and revenue, analyze performance metrics, and use campaign and market insights to retain, grow, and WOW our clients.- Strong skills in managing relationships with key stakeholders, both internally and externally.- Able to thrive in a fast-paced, dynamic environment, managing multiple campaigns simultaneously and working independently.

San Francisco Bay Area

Strategic Senior Account Manager responsible for managing, renewing, and growing the book of business of Sojern’s largest Enterprise clients in Latin America. Served as a team mentor and managed a high-functioning account management team for LATAM Enterprise division.ESSENTIAL DUTIES AND RESPONSIBILITIES- Partner with sales counter-parts to meet KPIs, goals and objectives.- Foster a high performing team culture that encourages testing, learning, and innovation through team leadership.- Recruit, scale, motivate, and mentor direct reports, ensuring they are set up to succeed and are successful in their roles.- Achieve and drive team and personal quarterly goals while keeping customers satisfied and engaged with Sojern products.- Work across departments (product, marketing, Sales Ops, AdOps, Tech Ops) to create, drive and improve workflow processes, present KPIs to Leadership on a regular basis.- Lead the day-to-day, post sales relationship across a portfolio of high-tier digital advertising clients.- Take ownership of your book of business to drive relationships with your clients leading to renewals and upsells, ensuring campaign success and client satisfaction.- Grow revenue through pitching new products and channels.- Coordinate with AdOps, analyze campaign performance and provide recommendations to ensure client satisfaction.- Meet client KPIs, goals and objectives.- Lead post-campaign analysis and review.- Coordinate billing for clients on a monthly basis.

San Francisco Bay Area

As the second hire for Sojern’s LATAM team, I managed a portfolio of 50+ clients. Including several verticals such as Hotels, Airlines, Tourism Boards, Cruise and Brands. I led successful account retention, growth, product cross sells and incremental revenue through effective campaign management, campaign setup and optimizations, QBRs and high-quality customer service. I served as a team mentor and directly supported 4 new hires. I also worked cross functionally with marketing, product and adops teams to ensure customer needs and objectives were met.

San Francisco Bay Area

Worked day to day in the trenches of social media, influencer marketing and media advertising as an Account Manager at SocialMoms a division of Megan Media.I’ve spearheaded successful custom media and social campaigns for clients like Disney, Pampers, Dove, Microsoft, Staples, The Cheesecake Factory, SUBWAY®, Tajín, Huggies®, Walmart® and Nintendo. Main job responsibilities: - Manage and execute custom media campaigns of Megan Media clients - Manage multiple campaigns with the ability to prioritize- Create content optimized for each campaign- Implement and manage social media strategies- Monitor campaigns providing post-campaign analysis/review - Establish relationships with clients and bloggers of the online community

Querétaro Y Alrededores, México

- Founding partner of graphic design, intranet, and web development firm.- Acquired clients, from prospecting through negotiations understanding their needs to satisfytheir requirements and close the sale.- Directed and supported multiple projects simultaneously.- Built the strategic planning of the company. Contributing to growing the team from 3 to 12.

Querétaro Y Alrededores, México

Taught the following courses: Color theory, illustration and Photography workshop.

Querétaro Y Alrededores, México

Designed and published a local sports magazine

Querétaro Y Alrededores, México

Supported marketing and sales department, created story boards for TV spots and graphic design for the Nuestra Belleza Querétaro contest

Expert In Advertising And Public Relations, Advertising And Public Relations, Expert Certified

Activities and Societies: PR and Advertising Strategies

Master In Business Management And Marketing, Business Management And Marketing, Master

Activities and Societies: Marketing Plan, Communication in the area of ​​marketing and business strategy.

Bachelor In Graphic Design, Graphic Design, Ldg

Activities and Societies: Semiotics of the Image, Visual Communication, Information Design and Corporate Image.