Fabiola Velasco Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, California, United States

Design and manage marketing collateral across digital and print platforms, ensuring alignment with brand identity. Oversee website updates, SEO, and analytics, while driving lead generation through email campaigns and social media strategy. Coordinate trade show planning and vendor management, ensuring successful event execution. Develop annual marketing strategies and collaborate with ad partners to optimize product placement and lead generation. Assist engineering with technical document updates and manage all internal and external communications to reflect company values and culture. Create targeted marketing materials, including sell sheets, brochures, email campaigns, and product briefs, to support and enhance sales efforts.

Ca

Create all brand identity and insure messaging is consistent across all points of customer/artist contact. Work through all stages of the design process from concept to development/refinement and production. Develop and create "big picture" visual design strategies for the Invultuated Records brand. Create all artwork for tradeshow collateral, promotional programs, ads, brochures, eblasts, packaging, newsletters, handbooks, presentation folders, flyers, web banner ads, press releases, articles, direct mail, presentations, media kits and other marketing collateral for print and web. Manage social media presence and create artwork for Facebook cover photos, Twitter header images and YouTube customized page layouts. Source and manage relationships with outside vendors (if needed) including videographers, photographers, copywriters, ad reps, web and digital media companies, etc..Design and plan all signed artist CD covers and EP's, unique promotional packaging, press kits, websites, logo redesigns, merchandise, flyers, posters, concert banners, Podcast program artwork and various "guerilla" marketing tactics.

Create attractive and functional packaging for housewares products. Develop consistently tight mechanical files including detailed artwork legends for packaging graphics, advertising, presentations and collateral. Test artwork by creating mockups at true size and confirm artwork can be executed in the pre-determined printing technique. Pre-flight files for final release and deliver to printing vendor.

Orange, Ca

A full service creative professional with print, web and digital media experience. I am a freelance graphic artist based in Orange, CA. I have been working in all aspects of the industry for over 18+ years. I have designed everything from extensive print campaigns to brand identities along with Flash presentations and results focused landing pages. I pretty much love working on anything visual. No project is too big or small for me. Every client is unique and I always strive to achieve the best results for a business.

Irvine, Ca

Responsible for creation of all artwork/designs for promotional programs, tradeshow displays, ads, brochures, e-blasts, packaging, newsletters, flyers, web banner ads, press releases, articles, presentations and other marketing collateral for print and web. Work through all stages of the design process from concept to development/refinement and production. Ensure brand identity and messaging is consistent across all points of customer contact — print, electronic, etc..Manage all social media pages and create weekly content relevant to target audience.

Huntington Beach, Ca

Create and develop visual design strategies for the company brand. Lead design staff in order to achieve project objectives on time and on budget. Source and manage relationships with outside vendors (if needed) including videographers, photographers, copywriters, ad reps, web and digital media companies, etc..Supervise design of website and social media outlets. Help build successful lead generation and increase subscriptions by developing direct response marketing techniques/materials for print and web.Coordinate and oversee all printing of projects through different vendors. Obtain quotes from various sources to ensure best value and high quality for completion of projects. Develop strategic marketing and advertising programs to help increase leads and sales.

Lake Forest, Ca

Create diverse marketing materials, including brochures, newsletters, catalogs, web banner ads, press releases, articles, eblasts, postcards, trade show collateral, and presentations. Maintain and reinforce brand identity while overseeing a well-organized inventory control system for printed collateral. Coordinate and manage printing projects with various vendors, obtaining quotes to ensure optimal value and quality. Utilize social media and internet collaborative tools to engage with clients and effectively market their products.

Commerce, Ca

Responsible for the creation of all online visual design, including typography, visual concept, logo and icon design for print and web platforms. Communicated and coordinated with the Vice President of Marketing to ensure designs conveyed the desired message and functioned successfully for various technical platforms. Responsible for developing and coding Web-to-Print sites, Personalized URLs, variable direct mail campaigns and eblasts. Designed all in-house marketing support material for print and web and maintained brand consistency. Attended press checks and created mockups for final approval process.

Claremont, Ca

Developed graphics for diverse media, including banner ads, landing pages, Web-to-Print sites, email blasts, trade show signage, logos, brochures, flyers, presentation folders, multi-page layouts, and personalized URL direct mail campaigns. Conducted pre-flighting on files, attended press checks, and created mockups for the final approval process, forwarding them to both vendors and in-house printing.

Lake Forest, Ca

Worked through all stages of the design process from concept, to development/refinement and production. Responsible for photo retouching and final preparation of artwork for printing. Designed handbooks targeted for adoptive couples and birth mothers. Created CD Flash presentations. Designed DVD covers and presentation folders. Designed and coded static/Flash web banners for internet advertising. Designed direct mail pieces and print ads for promotional purposes.

Anaheim, Ca

Designed logos for clients for screen printing. Created designs and illustrative work for t-shirts. Designed and maintained company's website and updated content. Took photos of merchandise to post on website. Designed catalogs and brochures to promote company services and products. Recreated existing logos to place on client collateral. Illustrated patterns for Hawaiian prints. Coordinated with different vendors for printing of tradeshow pieces and various marketing collateral.

Aliso Viejo, Ca

Designed marketing collateral for internet advertising in the form of digital online coupons for consumers. Designed and uploaded content to AdSavers network for clients to view and utilize. Re-designed existing marketing collateral.

Created and designed flyers and posters for various school events. Provided customer service and guidance to students. Outputted files to print, mounted posters for display around school, helped set up events and took photo IDs during orientation.

Bachelor Of Science, Graphic Design

• Graduated with Dean’s Honor Roll • Graduated with a 3.80 GPA

Graphic Design