Responsible for developing and executing strategic brand, marketing and communications at the world's leading football media company, FootballCo. Leading all marketing, public relations, and communications efforts to increase visibility, credibility, engagement, and audience growth for brands including GOAL, Mundial, and Indivisa.

Crafting the club's brand strategy to ensure optimal positioning for success. Delivering an integrated communications strategy aligned with the club's vision, focusing on sustainable growth and digital innovation. Leading and developing a team of visionary content creators and storytellers to fuel an influential online presence, expanding Southampton FC's digital footprint and cultivating a vibrant community of Saints Fans. Creating unforgettable matchday experiences and spearheading a digital revolution to position Southampton as an industry innovator and challenger brand.

Responsible for defining the digital expression for the Barclays brand, intended at scaling up the business worldwide , enhance its reputation and create brand fans. I provide the creative steer, coaching agencies and partners to generate customer led, digital first experiences that will drive brand affinity, attribution and commercial success.

Delivering the end to end Barclaycard Brand Experience across the business globally and creating a culture where the customer is king. Steering how the brand manifests itself internal and externally across B2B2C by driving the global brand experience principles and identity forward consistently in everything from UI & UX, product & packaging design, environments, editorial and video content across digital, social, PR, ATL and beyond.

Strategically leading brand expression across the Barclaycard business, creating the strategy for how the brand manifest itself in all environments and communications, across digital & social. Driving the design, identity and brand expression by working with colleagues and partner agencies to develop benchmark standards and design excellence.Ensuring global consistency in application of the brand expression across all B2B and B2C customer and employee communications. Delivering the framework that allows for a consistent expression of the brand across all internal and external touch-points.Inspiring and supporting agencies and partners, elevating the power of design thinking to help deliver a competitive advantage and differentiation through creative and content produced for the brand. Establishing, developing and managing the design principles that drive the development and delivery of new products and services always aiming for a user centric experience.

Responsible for planning, conceptualizing and delivering engaging, inspiring video and editorial content, aligned with the personality, visual and verbal identity of both Carphone Warehouse and Geek Squad brands.Managing the production of video content, briefing copywriters, editing final scripts, story boarding, organizing props, sourcing actors, directing and assisting on shoots.Supporting all brand campaigns through content and acting as Brand Guardian for content generation, ensuring consistent approach to the brand guidelines and tone of voice.Working collaboratively with cross-functional teams to amplify content across online/social media channels, leveraging any third party content to maximize opportunities and strengthen partnerships in the business.Attending partner announcements and other industry events to produce video and editorial content aiming to enrich our customer’s research journey, keeping the Brand's name at the forefront of news.Recommending and implementing new, innovative formats to raise awareness, organic traffic and engagement.

Working closely with the European teams in the development of their monthly campaigns. Briefing new requirements to the In-House Studio, sharing best practices across all European markets and working on adoption of appropriate toolkits and Brand Guidelines.Leading the new Store format translation into the European market and delivering the core retail principles, as well as liaising with brand and other marketing teams to ensure a full launch plan is in place and executed effectively.Working with the design team to maximise the store look and feel across all parts of the customer journey to create a uniform experience across the European store portfolio, with good looking displays and promotional areas.Responsible for maintaining the overall retail toolkits up to date, working closely with the UK studio. Communicating any relevant changes to all markets.

Responsible for reviewing and approving all advertising and marketing material produced by BlackBerry and partners in Europe, Middle East and Africa to ensure consistency with the brand guidelines.Working in the localization of all marketing collateral (brochures, posters, spec sheets) for the EMEA region. Creating of a range of giveaways to support the Product Launches, MKT Campaigns, PR activities and events worldwide.Liaising with country leads to provide brand and creative guidance, runningWorking closely with the core agencies to develop retail display units, device specific assets, brand toolkits and guidelines for distribution to local country marketing / carrier teams. Sourcing and localizing assets for the EMEA region.Assisting on the development of the Brand’s Approval System www.blackberryapprovals.comOwning the digital bank of assets and Brand Approval System for the Brand Globally.Organizing training sessions and brand inductions for agencies and partners to promote Brand Identity and Brand Approval processes in place.