Senior director heading comm. businesses for BTG Pactual, Cacau Show, TAM Viagens, CPQ, Votorantim, Cidade Jardim and Segurar.com, among others.Digitalizing some of the brands yet experiencing C-class-driven assignments.Also responsible for the agency's growth and profitability.

Hotshop agency, reporting to the CEO. In charge of the international assignments of the Brazilian branch. Has Pepsico's Toddy and Quaker Oats as main accounts.

Marketing and communication for Latin America at Dell Consumer in charge of defining and planning the investment strategy by sales channel and by country. Responsible for optimizing media investment on a constant basis aiming at generating the biggest amount of sales amid clients from the direct sales channel. Implemented the global creative assets yet adapting them according to the local, regional needs. Enhanced the 360 way of communication and sought partnerships to leverage Dell's presence… Show more Marketing and communication for Latin America at Dell Consumer in charge of defining and planning the investment strategy by sales channel and by country. Responsible for optimizing media investment on a constant basis aiming at generating the biggest amount of sales amid clients from the direct sales channel. Implemented the global creative assets yet adapting them according to the local, regional needs. Enhanced the 360 way of communication and sought partnerships to leverage Dell's presence in potential sales channels. Managed the day-by-day operations to accomplish RUM-based objectives. Dell's first smartphone in the world was set up in Brazil under his charge. Show less

Started in the agency back in 1999 as an assistant. Learned, witnessed and got deeply involved with Telefonica’s major milestones in Brazil: its arrival in the São Paulo market back in 1999; the crisis provoked by an overall failure in that phone system over the same year; the introduction of a new way to do long distance calling; the entry of broadband (named Speedy); the launch of supercase Super 15 in 2002; Speedy’s brand architecture in 2003: repositioning of Speedy in 2005; the launch of… Show more Started in the agency back in 1999 as an assistant. Learned, witnessed and got deeply involved with Telefonica’s major milestones in Brazil: its arrival in the São Paulo market back in 1999; the crisis provoked by an overall failure in that phone system over the same year; the introduction of a new way to do long distance calling; the entry of broadband (named Speedy); the launch of supercase Super 15 in 2002; Speedy’s brand architecture in 2003: repositioning of Speedy in 2005; the launch of Digital TV in 2006 and 2007.As the responsible for managing Telefónica of Spain's account at DDB Brasil - one of the 2 largest, valued at more than US$ 60m - I aimed at improving the way creative people faced a so complex account thru digesting client information and suggesting new ways of work.The high competitiveness in this category pressured the team to be prepared to any new occasion. We got to implement a method thru which DDB Brasil was able to put a new film on air in a rhythm of 6 hours. The competitors were never able to counter attack us as quickly as us. For the long distance calls category, Telefonica got to be leader in a matter of only 6 months.By leading J&J, Unilever and accounts alike I assumed a new ladder of work as to understand the need of being aligned with the global decisions and implement them at both regional and local levels. Show less